Looking to lure all the avid Olympic-viewers into real-life sightseers, Visit London has just launched a new tourism campaign that will gift competitors with six themed trips over the course of the next six weeks.
To enter, competitors must follow the tourism board’s mascot, Rufus the Corgi, on Twitter under the handle @findrufus. Each week, the cute corgi will tweet three clues about where he’s hiding in a special hand-drawn map created by illustrator Jenni Sparks. When travelers find Rufus, they can enter to win one of the five-night trips, which fall under these six categories: romantic, foodie, active, royal, film and fashion. Each trip includes round-trip travel, a five-night stay in a luxury hotel, spa treatments, entertainment tickets and more.
“Billions of people across the globe watched as we staged the greatest show on earth and now is the time to turn those viewers into visitors,” said Mayor of London Boris Johnson in a press release. “This tourism campaign highlights the fantastic things that our city has to offer, helping to capitalise on the huge momentum from this summer and deliver my goal of ensuring a lasting economic legacy for Londoners.”
To meet Rufus and see him explore some of London’s most famous landmarks, check out the video above!