What makes you enter an unfamiliar shop in a new city? An inviting window display? A big crowd (or lack thereof)? How about a funny sign like this Brooklyn shop, which advertises, “delicious free booze poured by a crazy French guy”? They had me at “delicious” and “free” wine; the French guy is just icing on the cake. It helps that the store looks cozy and friendly; the sign helps to show off their personality.
[Photo credit: Flickr user Mike GL]