Virgin America Unveils ‘Main Canine Select,’ Retrofits First Class For Pampered Pooches

virgin americaVirgin America has today announced the latest class of service on domestic flights – Main Canine Select. The new cabin service (located in the airline’s current First Class cabin – rows 1-2 on most of Virgin America’s Airbus A320-Family fleet) will cater specifically to the airline’s four-legged clientele.

Virgin America’s Official Pet Liaison, Boo – “The World’s Cutest Dog” – was the inspiration.

“We recognize how important it is to cater to our canine companions onboard,” said Phil Seward, Director of Loyalty at Virgin America. “Dogs – and their very discerning owners – are a priority for us in terms of our frequent flier base.

The new Main Canine Select service, set to roll out today on select flights nationwide, offers furry travelers an interactive light installation that allows pups to chase fully rendered cats, an “open air” lavatory with mood-lit fire hydrants, custom-designed air vents situated at each seat to simulate that head-out-the-window feeling of a car ride and a curated selection of features via the airline’s Red in- flight entertainment platform, such as an endless loop of tennis matches and a thumbs-free, on-demand, tapas menu.

To coincide with the launch of Main Canine Select, Virgin America is also launching a new Elevate “Top Dog” status level designed exclusively for the airline’s four-legged frequent fliers that includes a complimentary checked “doggy bag,” Virgin America pet hoodies and curbside hydrants for added convenience.

As the only airline based in Silicon Valley, members of the new Top Dog status level can also earn Elevate points via the airline’s enhanced social rewards. Virgin America was the first U.S. airline to award frequent flier points for virtual “check-ins” via Topguest. Elevate Top Dog members can now earn double reward points by virtually “checking in” at the airline’s airport terminals, gates and even dog parks through applications like Facebook, Instagram and Foursquare.

Sounds like a pretty great perk for pampered pooches and their owners. Would you let your pet fly Main Canine Select?

[Image Credit: Virgin America]