Delta is celebrating the launch of JFK Airport’s new Terminal 4 (opening May 24) with a SoHo-based pop-up dubbed T4X. The high-design concept will showcase elements of the new terminal, as well as offer some perks for visitors.
Open Tuesday though Sunday each week, the building at the corner of West Broadway and Broome will serve four $4 daily sandwich and salad offerings created by Chef Michelle Bernstein, consulting chef for Delta’s International BusinessElite flights. Playing on the pop-up’s terminal theme, a flight information screen will display the daily menu and a baggage claim style conveyor belt will deliver the food in a mini Delta suitcase. The lunch items are inspired by the many international destinations Delta services from JFK, including London, Rome, Istanbul, Athens and more.
The second level of T4X features the Delta Sky Club where visitors can recharge their mobile devices and relax. An adjacent Sky Bar area offers TVs, reading materials or simply a place to enjoy a T4X international lunch.
Visitors will also experience a re-creation of The Sky Deck, the distinctive rooftop terrace to be located at Terminal 4’s new Delta Sky Club, created in partnership with Architectural Digest.
The space at T4X will feature video projections that capture the essence of looking out to the JFK tarmac from the Sky Deck. Similar to the actual terminal experience, T4X will feature travel-related retail essentials, both complimentary and for-purchase. Complimentary items include passport holders, luggage tags and mugs, while those for purchase include the popular Beats headphones, iPhone cases and amenity bags.
The pop-up runs from May 1 through May 22.
[Image Credit: Delta]