Despite a lagging economy, the growth of the ultra luxury sector in the travel and hotel market is hotter than ever. Travelers are increasingly seeking personalized, customized experiences and high-touch service above and beyond what traditional luxury hotels can provide. As a result, many companies have new or improved specialized programs to cater to this new breed of traveler.
One of the newest is Abercrombie & Kent’s A&K Lifestyle Club.
What makes the club interesting? Abercrombie & Kent has been offering ultra luxury tours and travel experiences for more than 50 years, but this is their first membership model.
The new A&K Lifestyle Club offers travelers (and their partners) a personal Travel Consultant and access to a network of 50 offices on seven continents to plan custom, high-end vacations, as well as a 24/7 global concierge service.
For a $3,750 joining fee and an annual cost of $10,500, members get a personal Lifestyle Manager who will act as the local knowledge and “fixer” both at home or wherever in the world they are. They will advise and help with lifestyle requests, from sending flowers to organizing restaurant reservations or gaining access to exclusive clubs and sold-out events. In addition, members gain instant access worldwide to logistical, medical and security advice around the clock. These team members are available whether or not you’re traveling with A&K. In addition to the travel benefits and special member’s only discounts, travelers also get gratis airport lounge passes and two free nights at A&K villas each year.
Want an even higher end experience? They’re relaunching their popular private jet journeys in 2014 with special African safari trip, booking here now for a 19-day trip at about $80,000 per person.
Can’t even dream of dropping $80k on vacation? They’ve also launched a more affordable travel product, dubbed “Connections,” where groups of up to 44 travelers enjoy similarly customized trips and high-end hotels at a much lower price point.
What do you think? Would you buy into this exclusive club, or are you apt to try to put together these types of trips on your own?
[Image Credit: Abercrombie & Kent]