If you consider yourself to be a tech- and design-savvy traveler, Marriott International will soon have a new batch of domestic hotels just for you. The company today announced plans to introduce a chain specifically targeting Millennial, or those born in the 1980s to the early 2000s, to the United States.
Marriott plans to import the AC Hotels by Marriott, an already established hotel chain with 79 properties and 9,000 rooms in Europe, to the U.S. According to Marriott research, Generation X and Y travelers spend $34 billion on hotel rooms a year, and these travelers are unique because they desire to stay constantly connected through social media. This means Millennial not only want comfortable, modern business centers to work in, but they also have a desire to seek out unique and local amenities, among other needs.
This isn’t the first attempt Marriott has made to tap into this lucrative market. The company also recently announced a partnership with IKEA, a Swedish furniture company, to launch a budget chain in Europe called Moxy.
[via USA Today]