Ranking cruise lines in a variety of critical areas, Disney Cruise Line came out on top in JD Powers 2013 Cruise Line Satisfaction Report, released today. In spite of recent negative press reports affecting cruise line satisfaction across the board, the survey revealed some surprising trends and priorities. The study also verified some long-held beliefs about cruise travel.
“Many cruise lines in the report have very high levels of passenger satisfaction, well above the report average; however, for more than a year, the overall industry has been dealing with a lot of negative news affecting customer perceptions, expectations and trust,” said Ramez Faza, senior account manager of the global travel and hospitality practice at J.D. Power in a MarineLog report.
Top three cruise lines on a scale of 1000 gave Disney Cruise Line (871) a commanding lead over second place Royal Caribbean International (838) followed by Holland America Line (835). Noted as a big problem for cruise lines, all of which scored high on customer satisfaction, nearly one in five cruise passengers reported having a problem on their sailing.”To raise the bar, the industry must focus on meeting the needs of the nearly 20 percent of passengers who experience a problem with their cruise line experience,” notes Faza. “Cruise lines need to understand the causes of customer dissatisfaction and determine what will motivate them to come back.”
Confirming what many cruise travelers already know, price was rated as the primary reason for choosing a particular cruise line (53 percent), with the average fare paid a reported $1628 per person.
The report of 3,003 cruise travelers in the past 12 months measured cruise line customer satisfaction based on service, stateroom, food, embarkation/debarkation, entertainment, cost, and excursions.