Virgin Australia Offers Frequent Flier Points To Pets

virgin australia plane
Aero Icarus, Flickr

Air travel is getting better and better – if you’ve got four legs, that is. Just last month we told you about first class airline lounges that had been designed especially for pets – now airlines are offering award miles to furry fliers.

Virgin Australia announced this week that it will reward its frequent flier members with an extra 300 points when they book a domestic flight for their pet. For the time being, the program applies to cats and dogs only.

About 30,000 pets fly with Virgin Australia each year and the carrier’s CEO says the initiative is aimed at enhancing the airline’s image as a family-focused carrier.Virgin is the first airline in Australia to offer mileage points to pets, but the concept isn’t entirely new. In 2005, Virgin Atlantic offered various rewards through its Flying Paws program and a few years later, JetBlue began providing frequent flier miles through its JetPaws initiative.