While much of the world is on royal baby watch, there’s a new arrival in the travel world to get excited about. Arthur Frommer has just announced via the New York TImes that he will again publish guidebooks under a new name, FrommerMedia. The guides will be distributed and marketed through Publishers Group West of Perseus Books Group starting in October. He will also launch a new series called “Easy Guides,” in response to the too-lengthy printed tomes that can’t compete with quick (and free) apps and online content. Mr. Frommer and his daughter Pauline will head up the new company and expect to have 80 titles by 2014.
The Frommer’s brand was sold to Google last year and the print books were to be discontinued, causing many fans to mourn the loss of an iconic brand. Mr. Frommer bought back his name in April and announced he would publish books again, while the old content remains with Google.