Passengers Refuse Startup Millionaire’s $100 Offer To Switch Seats

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Would you switch seats on a transatlantic flight if someone offered you $100? Jason Goldberg, founder and CEO of online shopping website Fab.com, can’t seem to understand why someone refused that same offer.

The startup millionaire asked surrounding passengers to trade seats so he could get work done with his business partner on a flight from Sweden to the United States. The passengers, who had already forked over more than $7,000 for the 9.5-hour ride, all declined his offer. One passenger said he wanted to be close to his family, while the other simply said “he was too comfortable to move,” according to a string of Facebook posts by Goldberg. Looks like when sitting in business class, Goldberg might need to up the ante on his offers.

Goldberg’s posts have gotten a lot of tongues wagging. Business Insider even broke out a seating chart to explain that its obvious why the passengers refused the offer.