Daredevil tourists no longer need to head to Pamplona, Spain to be chased by bulls. A company called The Great Bull Run is bringing a stampede of Spanish-inspired bull runs to ten cities across the United States. About 5,000 people have already signed up to take part in the first festival, which will take place later this month just outside of Richmond, Virginia.
These bull runs, however, are nothing like the original Running of the Bulls. The bulls won’t be running through streets to a stadium: instead, they’ll chase people sprinting down a quarter-mile track. Those who don’t want to risk being marred by bulls can watch their matador wannabe friends from the stands, or take part in the capitalization of another tradition. The company is also hosting a tomato fight inspired by La Tomatina (which actually takes place in Valencia, Spain). For a fee, participants can join a massive food fight and not have to worry about cleaning up afterward.
“This is the real deal, modeled after the famous San Fermin festival in Pamplona, Spain, but without all the time and money required for a trip to Europe,” boasts the creators of the event on their website. But really, there is nothing real or authentic about this.