If nothing else, Spirit Airlines is original. The company has created MILF ads, a campaign timed with the Anthony Weiner scandal called “The Weiner Sale,” ads that referenced the BP oil spill of 2010 (one of the slogans was, “Check out the oil on our beaches”), and more. Spirit Airlines has famously created ads just three hours after related news events and they don’t seem to mind that the ads usually look campy and hastily made.
And yet, no matter how offended some seem by these ads, no matter how unprofessional they might come off as being, the company’s approach must be working. Spirit Airlines was called the most profitable airline in the country last year by The Wall Street Journal.