Before You Book: Eco-Friendly Hotel Or Just Greenwashing?

can of green paint and brush

velo_city, Flickr

We’ve all stayed at hotels that proudly boast, via little signs on the bed and/or bathroom sink, that they’re doing their part to save the environment. Don’t want towels changed in order to save water? Just hang ‘em up, and the housekeeper will know that you’re a carbon footprint-savvy traveler.

Sure. I can count on half of one hand the number of hotels that have actually paid attention to the location of my towel. I’ve seen countless housekeepers dump the contents of in-room recycling bins into their trash bags. I don’t have any expectations at motels, but when it comes to boutique, “eco-friendly,” or high-end properties making these claims, I find it infuriating.

My focus as a writer and traveler is on sustainability issues, and I’m overjoyed that an increasing number of hotels are more aware of their environmental impact. What doesn’t thrill me: the amount of greenwashing, or false eco-claims, that take place in the hospitality industry. This problem isn’t unique to hotels, but it’s prevalent.

African man holding fish

safari_partners, Flickr


We’re living in an era of climate change. Lowering our individual and collective carbon footprint should be something we do, to the best of our abilities, on a daily basis. Hotels are hip to the fact that an increasing number of travelers have an elevated eco-awareness, and they want to capitalize on that.

In the absence of a word-of-mouth or written recommendation, it can be difficult to ascertain a hotel’s eco-integrity (although certain chains are well-known for their green policies; a 2012 Reuters report cites chains like Six Senses Resorts & Spas, Taj Resorts, Kimpton Hotels and Marriott).

Sites like Green Traveler Guides, however, (full disclosure: I’m a contributing editor) exist as unofficial industry watchdogs, reviewing properties and assessing their green policies. If you’re looking for a hotel or resort that’s genuinely green, sites like GTG feature properties that are both green and great, as well as provide tips on how to be a more eco-minded traveler. Other resources include sites like Green Lodging News.

hotel with exterior living wall

Rev_Stan, Flickr

For a quick study, here’s a checklist of what to look for when researching hotels:

  • If the only mentions refer to buzzwords like “organic,” “local,” “eco-friendly,” “eco-lodge,” or “environment,” caveat emptor. There’s no law that prohibits the use of green jargon; it’s up to you as a consumer to do your homework.
  • Is there a bona-fide recycling (bonus points for composting) program?
  • Does the property employ locals/incorporate and support local culture and community? How?
  • Is the property built and furnished with natural and/or reclaimed or renewable materials wherever possible?
  • Are there green options for guests, such as bike rentals and local culture-based activities?
  • Does the property have green certification from a legit international or domestic organization or program?
Laurel Miller, Gadling
  • Does the property use alternative fuel or electric carts for guest transit on-site and off?
  • Are bathroom amenities and cleaning agents chemical-free? Bonus points your in-room goodies are locally made.
  • If there’s on-site dining, is the food seasonal and sourced locally whenever possible (which reduces fossil fuel output as well as promotes local food security)? Do family farmers, ranchers and fisherman supply ingredients? Is there a chemical-free on-site rooftop or other garden from which the restaurant sources product?
  • Does the property have a “living roof” or walls?
  • Is the property using alternative resources for operations? Examples include solar or wind power, geothermal heating and reclaimed water systems.