Electronic Kiosks Herald The Death Of The Travel Brochure

Couple travelling by car, man driving, woman reading map
Getty Images, Flickr

Remember when you would walk into a tourist information center or a hotel lobby and collect armfuls of glossy brochures advertising everything from theme parks to wax museums to dinner-and-a-show venues? For a lot of travelers, those brochures are already a thing of the past, thanks to iPads, smart phones and the ease of searching for whatever you need online. But a new electronic kiosk is set to put the final nail in the coffin of the good old travel brochure.

The kiosks, which were developed by tech company City Corridor and are popping up in hotels and businesses across the country, are outfitted with large touch screens. Travelers can view information about attractions, see restaurant menus, print out maps and even make reservations through the kiosks. Some kiosks also are programmed to print out information in several different languages to cater to foreign visitors.The machines also feature a slot for credit cards so you can buy tickets to attractions on the spot. That’s great news for businesses who say they’ve seen their sales increase as a result. Unlike a travel brochure, which a tourist might pick up and then forget about, the kiosks (much like the Internet) let them click the buy now button while their interest in the attraction is still hot.

The creators of the kiosk say the machines also will be helpful for advertisers, who will be able to get feedback about the number of visitors clicking on their ads or downloading their discount coupons. The electronic kiosks will be fitted out with cameras so businesses and advertisers can track the types of people using the machines.