Vineyard and Zipline Trends Collide at the Pinot Express

Chris Leschinsky

Vineyards and ziplines have long been used to attract tourist dollars for destinations that, well, could use a little help:

  • Regardless of the area’s suitability for growing grapes, plop down a vineyard or winery and travelers will come for a taste and buy a sympathy bottle (pro tip: go for the ice wine as it’s harder to mess up)
  • Ski resorts looking to attract off-season dollars or stale attractions looking to draw media coverage and visitors hook up a zipline

So really, the 1,800-foot Pinot Express zipline at Margarita Adventures, which debuted recently at the Santa Margarita Ranch in the Paso Robles wine country on California’s Central Coast, is the travel industry’s destiny.The zipline begins atop a mountainside forest, 125 feet above the ground, then sends swoops low over pinot noir vines. It’s the highest, longest and fastest of Margarita Adventures’s four ziplines. A zipline tour costs $99

“Tours conclude with an optional tasting at the affiliated Ancient Peaks Winery, which specializes in artisan wines grown on the ranch’s estate Margarita Vineyard. Tour guests receive 20 percent off wine purchases, and the tasting fee is waived with a purchase of one bottle or more,” according to the press release.

“You can taste wines from vines that you just zipped over,” said proprietor Karl Wittstrom said. “It’s a fitting reward for your adventure.”