A new study of female travelers indicates that close to half can’t let go of Facebook when they’re on the road. Unsurprisingly, Facebook is the social network of choice for women on the go.
Ninety-three percent of women who have had an overnight trip in the past month, according to Women on Their Way, have Facebook accounts, and 68 percent of them use it for travel purposes. What do they like to do most? Share multimedia! Fifty-seven percent engage in that activity. Status updates and commentary about the trip are next (38 percent), followed by Facebook Places check-ins (13 percent).
While these activities can happen before or after the trip has come to a close, 46 percent of respondents said they use Facebook while actually traveling, and 77 percent connect to the social media platform via a laptop.
So, if you see some hottie in the hotel bar and want to know if she’s interested in doing something regrettable … well, it helps to be “friends” first.
[photo by Andrew Feinberg via Flickr]