Ferrari World just threw open its doors in Abu Dhabi this weekend, but already, Ferrari is thinking about expanding its theme park franchise.
Michelle Pignatti Moreno, head of new business for Ferrari, tells Bloomberg that Ferrari World’s opening is “a dream come true for us as Ferrari. This is our first one, we may have plans for more.”
Company officials look are looking at Ferrari World as a branding exercise – a way to get people who may not be able to buy Ferrari’s closer to the Ferrari brand.
Ferrari World opened on Friday on Yas Island, after a one-week delay due to a Sheikh’s death. The theme park has not released weekend attendance figures, but the park is expected to attract up to 10,000 people per day.
There are 20 attractions in all at Ferrari World, as well as a large collection of Ferrari race cars and an Italian trattoria. The biggest draw is the Formula Rossa roller coaster, now the world’s fastest with a top speed of 149 miles per hour.
The park was expecting more than 10,000 visitors on its opening day today.
Seven days of official mourning has been declared in the United Arab Emirates. Ferrari World officials said that as a show of respect, the park’s opening will be postponed until Nov. 4.
Ferrari World is being billed as the world’s largest indoor theme park. The attraction on Abu Dhabi’s Yas Island has more than 925,000 square feet under a roof shaped like the double-curve side profile of a Ferrari GT.
It will feature the world’s fastest ride – the Formula Rossa roller coaster, which is expected to reach top speeds of more than 150 miles per hour.
The world’s largest indoor theme park will open in less than four weeks, on Oct. 27.
The theme park on Abu Dhabi’s Yas Island has more than 925,000 square feet under a roof shaped like the double-curve side profile of a Ferrari GT.
The most anticipated ride at Ferrari World Abu Dhabi is the Formula Rossa, a roller coaster designed to ride like a Ferrari F1, pulling 1.7 Gs with a top speed of nearly 150 miles per hour – the world’s fastest ride.
There are also some kid’s rides, a dueling roller coaster and a 4-D experience on tap for the park, as well as Italian shopping and dining.
Admission starts at $61 for adults. You can upgrade your tickets to include a skip-the-line pass and VIP lounge access for about $50 more. Ferrari World will be open six days a week, closed Mondays.