Welcome to our first weekly roundup of “Hotel News We Noted,” a compendium of our favorite clicks, posts and fun packages we spotted each week. If you have a tip, send if over – we’re hoping to target this column to the news and notable events you as readers find most interesting.
Opening Spotlight: Hipster Cool at Chicago’s ACME Hotel Company
A new trendsetter is in town, thanks to Chicago’s newest hotel, ACME, which opened this month in River North. Boutiquey-chic is the name of the game with an offbeat, retro vibe and tech-friendly amenities, like Bowers and Wilkins Zeppelin wireless sound systems, lipstick printed in-bathroom nightlights and album cover-plastered elevator interiors. It’s not totally ready yet – the restaurant won’t open until fall, but we’d suggest taking stock of the rates, starting in the $150 range, before they go up.
Destination Spotlight: Acapulco is Hot Hot Hot, Thanks to J.Lo
Jennifer Lopez chose Acapulco as the latest destination for her new music video (which made waves because she released it via Twitter) and hotels in the area are clamoring for a piece of the marketing pie. Hotel Encanto, the hotel where she stayed during filming, is offering a special three-day, two-night package for just $825 per person, including daily breakfast, suite upgrade, ground transportation and a late check-out.
Social Media: Four Seasons Gets All About the Bridal Buzz
According to industry data, Four Seasons is the world’s buzziest hotel brand. Its recent website overhaul and prolific social media accounts across multiple platforms ensure that they set the gold standard for other brands to follow. Now, the brand is taking note with a special weddings-focused website, iPad app, magazine, Twitter and Pinterest presence, all geared towards making real brides want to tie the knot at a Four Seasons hotel. We’d be all about that, if we could only afford it. Still, the sites are a fun perusal for wedding and hotel enthusiasts. FYI, if you’re on Pinterest, share your best pins and enter to win a $2,500 gift card.For the Travel Searcher: RoomKey Expands out of Beta
Roomkey.com, the hotel search engine founded upon a partnership from leading hotel companies like Marriott and Hyatt, has officially gotten out of beta. What does that mean for travelers? More partners, and an expanded suite of tools, including comparison features, social sharing and consumer reviews. Soon, the site will even expand to include independent and boutique brands. This is one site we’re definitely keeping an eye on.
Luxury Travel: A Custom Trip to the Scottish Highlands Combining Shooting and Style
Owning a custom bag or piece of luggage crafted by one of Europe’s finest luxury brands is something that is enjoyed by only a select few. Traveling to the heart of Europe’s famous wild estate lands in the Scottish Highlands to experience a sustainable wild red deer hunt with a third-generation deerstalker, resulting in the leather to create your own bespoke bag with a designer kicks it up a notch, as Emeril would say. Nestling into the down covers of Relais & Chateaux property’s Inverlochy Castle, a home-cum-hotel that kings and queens have praised for over 100 years, makes this a journey one would never forget.
Social Media: Shangri-La Hotels and Resorts Hops on Instagram with #LovingTheMoment Campaign
Instagram is arguably one of the hottest social trends right now, and Shangri-La Hotels is hot on the campaign with its new initiative, which encourages guests to submit photos of their location using the hashtag #LovingTheMoment. The brand is also adding its own photos that showcase the unique aspects of each hotel. You’ll also find that the brand has upped the ante with expanded presences on other social sites, including Facebook and Twitter, plus new easier-to-use mobile sites.