First look inside the Diane von Furstenberg hotel guestrooms

by Melanie Nayer on

Diane von Furstenberg, the iconic designer of the wrap-dress, has taken her designs from the catwalk to Claridge’s. Now, one of the world’s most revered fashion icons is collaborating with one of London‘s most glamorous hotels to design a series of 20 guestrooms and suites, the first of which were unveiled on June 23, 2010.

Each guestroom features contemporary prints, Chinese florals and animal prints – a few of the patterns synonymous with DVF designs. In addition, each bedroom will have a Diane von Furstenberg custom designed cashmere blanket and feature light fixtures created exclusively for the rooms using Murano glass. Boxes and trays positioned throughout the suites were hand-crafted in Bali and all the handcrafted rugs are from The Rug Company, a long time design partner Diane von Furstenberg’s.The window dressings, inset wall coverings and upholstery, are all part of DVF’s exclusive textile collection and will be made available to interior designers and consumers in September 2010.

According to Claridge’s, each room was inspired by Diane von Furstenberg’s travels. For example, the dressing table recalls trips to Italy, the traveling trunk evokes images of caravans and stylish steamer trunks, and the cocktail bar resembles jewelry boxes found in the Middle East.
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Diane von Furstenberg designs London’s Claridge hotel guestrooms

by Melanie Nayer on

Ask any jetsetter to show you what’s in her carry-on bag and it’s likely she’ll produce a Diane von Furstenberg dress. After all, the iconic fashion designer does have a way with wraps (her legendary wrap-dress caused a sensation back in the 1970s and today, those dresses are a must-have in many closets).

Now comes word that von Furstenberg is bringing her designer dresses straight to the hotel – Claridge’s, to be exact – the five-star London hotel that she’s been a regular in for almost 30 years, according to the Wall Street Journal.

While Armani and Gucci work on the interiors of their new Dubai hotels, von Furstenberg is focused on decorating 20 rooms and suites in Claridge’s, four of which are scheduled to open next week.

“I’m very much a traveling soul. I have spent so much time in hotels. I know what people who stay in hotels need,” von Furstenberg told the newspaper.

According to the article, von Furstenberg had a hand in everything – from paint to furniture to art – in the new hotel rooms. The von Furstenberg designed rooms will also feature a vanity, traveling trunk, desk and cocktail bar that she designed specifically for the hotel.

Ever the traveler, and with a keen eye for fashion and photography, some of the rooms at Claridge’s will also feature personal photographs that von Furstenberg took during her travels to Europe, Asia, Africa and the Middle East.

[via Wall Street Journal]