Airline industry best and worst of April 2011

The most recent U.S. Department of Transportation data is out, and it’s time for the airlines to brace themselves. The good, the bad and the ugly can be discerned from the data, and numbers are notoriously poor at showing excuses (I mean, “underlying reasons”).

So, let’s start with what looks good. Hawaiian Airlines is most likely to get you to your destination on time, leading U.S. carriers with a 94.1 percent arrival rate. It’s followed by Alaska Airlines at 89.5 percent and AirTran Airways at 82 percent.

At the bottom of the barrel, for on-time arrivals, are ExpressJet Airlines (68 percent), JetBlue (68.4 percent) and Atlantic Southeast Airlines (68.5 percent). Think about it, a third of the time, these airlines won’t arrive on time.

Overall, the airline industry posted an average on-time arrival rate of 75.5 percent. This means that a quarter of the time, they miss the mark. It’s almost as easy as being a weather man!The dubious distinction of having the longest tarmac delay was United Airlines flight 19 from JFK to San Francisco. On April 24, 2011, it sat on the tarmac for a whopping 202 minutes. It was tied by Delta flight 1076 from Atlanta to Salt Lake City only three days later. On the same day that flight 1076’s passengers grew restless, Delta flight 1714 (Atlanta to Ontario, CA), sat on the tarmac for 200 minutes. Twins!

Delta owned three of the four longest tarmac delays of the month – and only four flights had delays of longer than three hours. The remaining flight was Delta flight 823 from Atlanta to Ft Lauderdale, also on April 27. It sat on the tarmac for 185 minutes.

According to Google Maps, it takes 10 hours to drive from Atlanta to Fort Lauderdale. Just sayin’.

If you flew American Eagle, your flight was most likely to get canceled: it posted a cancelation rate of 5.1 percent. Following were ExpressJet (3.8 percent) and Atlantic Southeast (3.7 percent). You were better off flying Hawaiian Airlines, which posted a tiny cancelation rate of 0.1 percent. Frontier (0.2 percent) and Continental (0.5 percent) also posted solid stats on this metric.

[photo by Brett L. via Flickr]

Delta Air Lines charges returning soldiers for checked bags

A team of returning soldiers from Afghanistan was hit with an unpleasant surprise upon their arrival into the United States yesterday morning. The squadron, bringing a full load of gear with them back from the Central Asia was sacked with the baggage fees in place at Delta Air Lines, which, despite the agreement that they have with the armed forces charged the soldiers extra baggage fees.

In sum, the group spent nearly $2800 in baggage fees for their gear, money that had to come straight out of their pockets.




Obviously a policy is in place between the airline and the armed services that permits soldiers returning from war to bring back all of their gear without cost. What’s likely is that an uninformed agent at the connecting airport didn’t know about the rule and charged the group. Either way, Delta should fix the error and refund the fees.

UPDATE: Delta’s policy states that for military members, THREE checked bags are allowed in coach and FOUR checked bags are allowed in first, so the baggage fees may actually be correct. Whether Delta’s policy is palatable or not is another question, but it appears that the agents were charging the servicemen properly.

UPDATE 2, 11:34PM EST, 6/7: Delta just posted a blog article discussing today’s situation in which they discuss their policy. Specifically they state:

In the case of today’s situation, we would like to publicly apologize to those service men and women for any miscommunication regarding our current policies as well as any inconvenience we may have caused. We are currently looking further into the situation, and will be reaching out to each of them personally to address their concerns and work to correct any issues they have faced.

You can read Delta’s full post here.

UPDATE 3, 12:47pm EST, 6/8: Delta has updated their baggage policy:


ATLANTA, June 8, 2011 – Delta Air Lines (NYSE: DAL) today increased its free checked baggage allotment for U.S. Military traveling on orders in Economy Class to four checked bags.

Delta’s revised baggage policy also allows U.S.military personnel travelingon orders in First and Business Class to check up to five bags at no charge. This change also adds dependents traveling with active military on orders. Each bag may weigh up to 70 lbs. (32 kg) and measure up to 80 linear inches (203 cm), which offers added flexibility over the standard 50 lbs. and 62 linear inches (157 cm) allotment. Because of weight, balance and space constraints, Delta Connection carriers will accept up to four bags at no charge.

For personal travel, active military presenting military identification may now check up to two bags weighing 50 pounds (23 kg) or less and measuring 62 inches (158 linear cm) or less in combined length, width and height without charge.

Previously, Delta’s policy allotted three free checked bags in Economy Class and four in First and Business Class for military members traveling on orders.

Details of Delta’s baggage policy are available on delta.com.

[thanks to reddit user redheaddeb for the tip]

Airline gets creative to improve customer experience

When airline customers think about flying they often focus on flight schedules and possible delays, damaged or lost luggage, and making connections. Its not exactly a happy place for their minds to be. Now, one airline gets creative and is making changes to move beyond that.

Delta air lines, the one that not long ago added Seattle Best Coffee, will make Apple iPads available to rent on flights from Minneapolis-St. Paul (MSP) when the airline upgrades its Concourse G terminal at the airport beginning in January 2012. Using “virtual newsstands” at “Media Bars” throughout the terminal, customers will be able to download their choice of content, including publications, movies, music and apps. Once customers reach their destination, a prepaid postage box they got at the time of rental will be used to return the iPad.

Pretty cool idea really but what else?

“As part of our plan to invest in improving the customer experience both in the air and on the ground, Delta is excited to showcase some of Minnesota’s finest chefs and foods to passengers from around the globe while providing our customers with superior amenities,” said Delta’s Bill Lentsch, senior VP, Minnesota Operations.

At MSP, Delta will also rework its current offerings with 12 new local chef-driven restaurants and fresh markets including

  • Mill City Tavern, a reflection of the wealth of Midwestern farms and artisan purveyors with fresh, local ingredients.
  • Mimosa will feature the flavors and textures of simple French country cooking.
  • Minnesota Beer Hall, a festive gathering place to relax prior to flight.
  • Minni Bar, an easygoing cafe offering a menu of globally inspired sandwiches.
  • Twinburger, a famous South Minneapolis cheeseburger that features cheese inside the meat patty rather than on top.
  • Shoyu, a modern Japanese menu that celebrates fresh ingredients where noodles and dumpling wrappers will be made fresh daily in a glass structure that juts out onto the terminal, engaging travelers.
  • Vero, features thin-crust, artisan-style pizzas.
  • Volante, a modern Italian restaurant renowned for being able to take three seasonal ingredients and create a true Italian experience.

“We’re confident that the unique concepts will reinforce our commitment to the Twin Cities and maintain the Minneapolis-St. Paul Airport’s status as one of the best in the country” added Lentsch.

Sure, it’s not a guarantee flights will be on time or luggage will make it with you to your destination but who doesn’t like a good gourmet meal at the airport?

Flickr photo by jhritz

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The advantages to one-day business trips


I prefer to keep my trips as short as possible – that’s how I’ve always felt about business travel. I Not only does it get me home sooner – to be with the people with whom I’d rather spend my time – but it also results in lower expenses. So, if I need to take an extra trip, want to test out a new marketing idea or such, I’m more likely to have at least some of the cash I need available. And, if you’re running your own business, the shorter stay actually means more cash going directly into your pocket.

Why spend the night when you can get home the same day, right?

It can get exhausting to do nothing but one-day roundtrips over and over – I once tried commuting daily from New York to Boston on the Delta Shuttle and lasted only a week before caving to overnight stays – but every now and then, it can help you accomplish a goal without spending unnecessarily. For some trips, like routes among New York, Boston, Washington and Chicago there’s no reason to stay overnight if your work can be wrapped up in a day.

So, the next time you’re looking at a one-day business trip, think about these five reasons not to stay overnight:1. You can travel light: really, you won’t need to carry much more than you would take on a commute. All you’re doing is going to a business event or meeting of some kind, and you’re coming back the same day. Maybe tote along some mouthwash or a toothbrush and toothpaste, but that’s about it.

2. It’s much less expensive: keeping your travel expenses under control is important. Whether you work for yourself or a blue-chip firm, someone is bound to notice money being spent that doesn’t correspond directly to a return. Skip the overnight, and you cut hotel expenses, as well as dining or per diem. It might not seem like much, but these numbers can add up over the course of a year.

3. It’s less disruptive: the morning after a one-day business trip is often unpleasant. You feel like you’ve been on the go for a while, and the pace really does catch up with you. The benefit, though, is that toughing it out can result in better business performance. You’ll be available to your direct reports and your boss. You won’t have to spend time playing catch-up, which ultimately increases your productivity.

4. You won’t accomplish any less: do you lose time with a one-day turnaround? Not at all! The only reason to take a business trip is to accomplish something that needs to be done at a certain location (e.g., a client meeting or training session). Aside from the event itself, you don’t need to be away from the office. With an overnight stay, you wind up giving up part of an extra day to travel, which truly is a waste. You’re basically paying more to get less.

5. You’ll be home faster … and that’s just better for everyone in your life.

Airlines offer in-flight menu items at food trucks, pop-ups

In a marketing move best described as “ironic,” a handful of airlines are now offering land-bound folk a taste of the finest of what they serve in the air. The New York Times reports that Air France, Austrian Airlines, Southwest, and Delta are trying to lure potential passengers by tempting them with samples of in-flight meals “from” celebrity-chefs.

The modus operandi are primarily roving food trucks and pop-up restaurants in cities from New York to Denver (there are also some permanent vendor spots at various sports stadiums). In Washington, passerby were offered European coffee and guglhupf, a type of cake. In Manhattan, crowds lined up for a taste of buckwheat crepes with ham, mushrooms, and Mornay sauce, or duck confit.

I get it. Airline food sucks. Time for an image makeover. But isn’t the airline industry so financially strapped that we’re lucky to get a bag of stale pretzels during a cross-country flight? And just because reknown chefs like Joël Robuchon, Tom Colicchio and Michelle Bernstein act as consultants for airlines and design their menus, that doesn’t mean it’s their food you’re eating on the JFK-to-Paris red-eye.

Most ludicrous, however, is the notion that there’s any basis for comparison against fresh ingredients and made-to-order food versus even the best institutionally-prepared airline crap. I’ve had a couple of decent meals designed by well-regarded chefs when I’ve been lucky enough to fly business class, but in the grand scheme of things, they were still made from flash-frozen, sub-par ingredients whose origins I’d rather not ponder. And if food truck crews are merely nuking actual airline food, then how are they any different from the corner deli with a microwave?

I’m not trying to be a food snob. I just find it interesting that airlines are hopping on two of the hottest culinary trends of the new century–ones largely based upon local, sustainable, seasonal ingredients. Yet by all accounts (to hear airline reps tell it), the plane campaign has been wildly successful. Of course. Who doesn’t love free food?Raymond Kollau, founder of Airlinetrends.com, cites social media as the gateway to this type of “experiential marketing.” “As people are bombarded with marketing messages,” he explains, “real-life interaction with products and brands has become increasingly valuable for airlines to get their message across.”

Valid point, and there’s no doubt this is a clever scheme. But truth in advertising is what wins consumers. What a catering company can pull off on-site is a hell of a lot different from what you’ll be ingesting in the friendly skies. If airlines want to use food to entice new passengers, they need to start by sourcing ingredients in a more responsible, sustainable manner, rather than supporting ecologically detrimental produce, meat, and poultry (talk about carbon offsets). I realize that’s not financially feasible at this time, but supposedly, neither are in-flight meals. As for making it taste good? You got me.

[Photo credit: Flickr user OpalMirror]