Remember back when JetBlue launched and everyone got excited about a low-cost carrier which would still provide a personal television screen for all of its passengers? Well, those days are officially over. Next year, JetBlue will be introducing premium seats on some of its planes, a major shift for an airline that has branded itself as a low-cost carrier.
But while running a low-cost carrier is good for marketing — travelers do love a good deal after all — JetBlue’s most recent move proves that when you’re running a big airline company, you can’t miss out on a profitable part of the market: people willing to pay extra for first class amenities. JetBlue’s new seating arrangement will attempt to do just that, offering premium paying passengers the opportunity to travel in lie-flat seats, which not only recline into 6’8″ beds, but also have a massage feature.
The premium seating is expected to debut in the spring of 2014, on its two most popular nonstop U.S. routes: New York to Los Angeles and New York to San Francisco. Not only will the premium seat allow passengers to lie down on their transcontinental flight, but they will also get a bigger television screen, coming it at a whopping 15″. Passengers lucky enough to be in rows 2 and 4 will also get their own private suite.
What will that do to prices? That remains to be seen, but in the mean time, maybe you should start saving for a good night’s sleep for next spring.
20% of travelers want capsule-style bunks on flights
18% would like to see soundproof sections for children
8% hope airplanes will soon have kick-proof seats
1 in 20 people surveyed said they wanted transparent floors and ceilings for better views
4% of fliers want a singles section, where they could potentially connect and flirt with a future partner
Some other suggestions travelers have for flights are featuring an on-board cocktail bar, in-flight cinema, massage chairs and free use of iPads, although certain airlines already offer iPads, showers and capsules in business and first class.
What do you hope is in store for the future of air travel?
Near the end of a flight from New York to Dallas, a little girl, 9 years old, handed me a piece of paper that read: “Everyone on this plane that works on this plane is very kind and welcoming, comforting and makes me feel safe, happy and comfy, so thank you to everyone. Love, Fallyn.” She made what would have been an ordinary day extra special. For that, I thank her.
Receiving thanks in the air travel industry is rare so when it happens it’s always appreciated. In fact, sometimes it’s so appreciated it feels kind of weird, like do I really deserve this? Did I really do something that deserves so much kindness? Usually, the answer is no. I’m just doing my job, what I’ve been hired to do – assist passengers and provide safety and comfort in flight. Then I’ll blush from the embarrassment of being acknowledged and either quickly refill an empty cup or ask if there’s anything else I can do to make the flight more enjoyable.
Those who do deserve a special thank you for just doing their job are our military men and women. Long ago, my grandpa confessed that not one person thanked him for fighting in WWII. My father experienced the same thing while he was in the navy. This is why I make it a point to say thank you to those who protect us. Once I offered my cellphone to a soldier I spotted putting money into a pay phone at an airport. A couple of times I offered to buy lunch for those I’ve seen in uniform waiting in line at food courts located at airport terminals. It’s the least I can do. They always decline with a blush and then they thank me for thinking of them.
One passenger who went out of his way to thank a serviceman on board an airplane is my friend Will. Here, in his words, is what happened on a recent flight from Dallas to Oklahoma City.
Last evening while standing by the gate and waiting for boarding to commence, I noticed a military serviceman in uniform approach the line, look at his boarding pass and walk to the back of the waiting area – nothing I haven’t seen before.As I sat there on the corner of the room speaking with my kids on the cellphone, pre-boarding was announced for all customers with disabilities or special needs as well as any military personnel in uniform. A few folks boarded but not the soldier.
As a perk for flying a “few thousand” miles a year with American Airlines, I’d been upgraded from coach to first with its wider seats, more legroom, free drinks and more. Sitting in 3E, thoughts about my wife and children ran through my head. As I remembered our recent phone call my heart tightened. It had been only four days since I’d seen my family but it seemed like a month. Just a few more hours… it didn’t seem like much longer.
Boarding continued for another twenty minutes when suddenly I observed the same serviceman from earlier. He was the last one on. Holding his backpack slightly crooked over his right shoulder and a boarding pass on the left hand he quickly went by me towards his seat in coach.
That’s when it clicked.
I stood up, took a couple of steps back towards the soldier, and gently tapped his left shoulder. As he turned around I simply requested his boarding pass. To my surprise he promptly handed it over. A simple gesture of appreciation: the palm of my left hand showing him the direction to my seat. Shocked, he cracked a smile and politely declined the offer by stating I would not enjoy his seat. It was “the worse seat in the plane” – he said.
After insisting a bit, he accepted my offer and took his new seat but not before his smile stretched across his face like a child on a Christmas morning. As I went towards seat 18F (a middle seat) the pride and satisfaction of being able to sincerely thank a man, whom along with thousands of other brave and dedicated soldiers choose to sacrifice their lives so that my children may sleep safely every night, was indescribable.
Sitting in that middle seat while the plane took off, I realized that it felt different: it seemed wider; there was more legroom; it was more comfortable. Was it? No… it was the same as always, but the circumstances were different.
After takeoff I succumbed to my usual ritual of lowering the tray table and hunching over for a quick nap. I was tired… it had been a long day. Suddenly, I felt a tap on my left shoulder. To my surprise, it was the soldier. Extending his right hand as if a handshake was imminent. I responded with the same gesture.
“Thank You” – he said – while leaving in the palm of my hands a coin, which read: PRESENTED BY THE CADET COMMAND – COMMAND SERGEANT MAJOR – FOR EXCELLENCE.
As I nodded in acceptance my eyes suddenly drowned in tears of appreciation and pride. He went back to his seat, leaving me speechless and transformed.
It’s unconditional commitment, bravery and immeasurable sacrifices shown by all of our service men and women that makes it possible for each one of us to sleep by our children and loved ones at night.
Most people do not have a first class seat to offer up as a special thank you to those who serve our country, but that doesn’t matter when it comes to simply showing thanks, letting others know you care and that you notice what they do and appreciate their hard work. A thank you costs nothing but time. By just thinking about how grateful we are for what someone has done for us only benefits us. This kind of satisfaction doesn’t last long and does nothing to change the world. By giving thanks we give others a momentary respite from their daily lives and their own journey through life becomes relevant to the lives today. Don’t wait until people are gone to honor and thank them for being a part of our lives when we can tell them personally how we feel. Thank a soldier today.
Do you think economy class passengers deserve better treatment? Apparently, they also did in the 1970s. This 10 minute clip from the Carol Burnett Show pokes fun at the differences between the ambiance of business class/first class and economy, also known as the “No Frills Section.” While outlandish – hopefully you’ve never been kicked by a stewardess for putting your feet on the floor, had to use a rope as a seat belt or been forced to exit the plane midair – it does have some relevance. And, as Boarding Area points out, the show even anticipated all the extra charges fliers incur. While the video is a little long, it’s definitely worth a look for a good laugh.
Earlier this week, I saw a story about babies and first class air travel posted on Facebook. The Facebook poster asked our own Heather Poole (flight attendant, mother, and new book author!) for her thoughts on the story, and she replied, “I’m fine with babies in first class. Usually they just sleep.” Columnist Brett Snyder is a frequent flier and new dad wondering if he should use miles to upgrade his first flight with the baby. Reading the article and the many comments, I wonder: why is this (or really any story about babies and airplanes) a contentious issue?
Long before I even thought about having children, I thought the same about babies in first class that I thought about anyone in the front of the plane: must be nice for them. Sure, it might be a waste of money to give a premium seat to someone whose legs don’t touch the ground and who can’t enjoy the free Champagne, but it’s the parents’ choice to splurge on the ticket. If the parents are more comfortable, the kid might be happier and thus quiet — a win-win for everyone on the plane. Does the child “deserve” to sit up front? Perhaps not, but airplane seating has never been based on merit. To paraphrase Dr. Seuss, a passenger is a passenger, no matter how small.As the veteran of nearly 20 flights with an infant in Europe, the US and trans-Atlantic, I’ve been fortunate to fly a few times with my daughter in business class. While the roomy seats and meals make a 10 hour flight easier with a baby, more valuable is the ability to skip check-in and security lines, board the plane early, and spend layovers in a spacious lounge with a place to heat baby food or change a diaper. Some of those perks used to be standard for all passengers with small children, but have now gone the way of the hot meal in coach. Some airlines still make travel easier for parents: JetBlue is one of the only US-based airlines to allow you to gate-check a stroller of any size and check your first bag free (checking a bag becomes inevitable with a baby). Gulf Air offers free “Sky Nannies” on long-haul flights for young children, and Lufthansa offers a guide service (for a fee) to escort families traveling through their German hubs. Turkish Airlines (my most frequently-used airline while I live in Istanbul) always offers a “baby meal” and blocks off empty seats when possible to give us more room.
I’m also fortunate to have an easy baby who so far (knock on wood) has been very well behaved on every flight. This is in part very good luck, but also due to the fact that I watch her constantly and head off any signs of crying before they start. I’ll hold and feed her as often as it takes, even if it means I rarely rest anymore on a plane. Many of the same people who’ve given me “the look” when boarding with an infant have complimented me after on her behavior. Brett also notes in his article: “Don’t just sit there while your baby screams. Do everything you can to calm him and people will be more understanding.” This is good advice, but does it really need to be said?! I’d never dream of sitting by idly while my child disturbed other people and I’m embarrassed by any other parents who would consider such behavior acceptable. Still, I recognize that even with the most watchful parents, sometimes a cranky baby is unavoidable but I hope that when/if that day comes, my fellow passengers will see how hard I’m trying to make the flight easier for all of us. Better still, if I anticipate a difficult age for my baby to fly, I’ll look into alternative methods of travel (or postpone until an easier time).
If we are going to ban babies from first class, or even segregate them from adults on all flights, why stop there? Why not a separate flight for the armrest-hogs, the obese, the incessant talkers, or the drunk and belligerent? I’d like a plane full of only frequent flyers, who know not to use their cell phone after the door closes, who don’t rush the aisles the minute the wheels touch down, who don’t recline their seats during drink service or bring smelly food (or nail polish) onto the plane. Start flights for only considerate, experienced travelers and you will find me in the front of the plane, with my baby on my lap.
For more about (considerate) travel with a baby, read my past “Knocked Up Abroad” stories here.