Today’s business traveler carries between three and four mobile devices with them while on the road, states data from a new survey from Four Points by Sheraton. This Starwood Hotels and resorts brand surveyed 6,000 global business travelers to find what devices they are most likely to use while traveling – and what hotels can best do to help these tech-savvy travelers.
Business travelers are “connecting” to friends and colleagues while on the road more than ever, with 55% saying that they travel with three to four devices. Brazilian travelers are the heaviest packers, with 27% saying they travel with more than five devices at one time. We’re not even sure how one gets to that many tech items, unless you’re traveling with multiple telephones. Germans were the least device-dependent, with 33% reporting they travel with only one or two items.
Smartphones #1
Not surprisingly, smartphones (74%) are the number-one device used by travelers, although tablets (65%), music players (43%) and laptops (32%) are also popular. Chinese respondents were the only group to bump laptops out of the top four, in favor of cameras (30%).
Business travelers are also glued to those smartphones. After landing, the majority (54%) turn on their smartphone while the plane is still taxiing on the tarmac, while 12% admit to never turning it off in the first place. The remaining respondents wait until they’re in the terminal or settle into their taxi/car (17% each).
Given our tech-obsessed society, some of these stats may seem mainstream, but checking their smartphone is also the first thing respondents do when they wake up in their hotel (36%). Only 19% turn on the TV first and 18% take a shower. Checking Facebook (12%) ranks fourth, while checking Twitter and calling home share a distant fifth (7%).Business Travelers Prefer Tablets
Tablets are quickly gaining market share among business travelers, with 68% of respondents saying they use their tablet more often than their laptop, and accordingly a similar number (69%), if told they could take only one of the two on the road, would choose to travel with their tablet.
This is in line with the business goals of travelers – many use mobile devices to keep up with email (90%), although many use devices for Internet browsing and social media (75%). Keeping up with the office is important too, but less so – only 73% of respondents cited this as important. Either these travelers still prefer books or they aren’t reading for pleasure – only 43% use mobile devices to read.
Business Centers Still Rule
In addition to all their hand-held technology, the majority of respondents report that they have visited a hotel business center (66%). They mostly do so to print business items (93%). They are also inclined to use the business center to print personal items (87%), check social networking (87%) and check email (86%).
What do you think? How many devices do you travel with, and which do you use most frequently?
[Flickr via magerleagues]