Frontier Airlines To Charge More, Reward Less

Frontier AirlinesIt came across as a simple tweet of information by Airfarewatchdog: “Frontier charging for carry-on bags if fare not bought on their site. Calls it an ‘enhancement.'” The airfare experts at the site were noting a new policy from Frontier Airlines that goes into effect this summer.

“Frontier continues to make it easier for customers flying with Frontier to pay only for the services they use, which allows us to continue lowering fares,” said Daniel Shurz, Frontier’s senior vice president, commercial on the Frontier Airlines website.

Should Have Seen It Coming
Presented as a way to reward Frontier’s most loyal customers and reduce the fight for overhead bin space created by checked luggage fees, the airline will begin charging those buying Basic fares through third party sites for carry-on luggage.

Buy a Basic (the lowest) fare through Frontier’s website? No charge for a carry-on
Buy anywhere else? $25 to $100Water Is Probably Still Free
Beverages on Frontier are no longer free either. As part of the airline’s transformation into an Ultra Low Cost Carrier, Frontier will begin charging for on-board beverages on July 1, 2013, with customers who purchase Economy or Basic fares charged $1.99 for coffee, tea, soda and juice, although they will get a full can for the price.

Mileage earned, Mileage burned
FlyFrontier.com customers will get 100% of frequent flier miles flown. But starting July 1, 2013, Basic fares will get 50 percent to 25 percent of miles flown.

The big change involves Basic tickets, currently Frontier’s lowest fare sold for travel through outside booking channels, including other travel websites. Frontier frequent fliers in Classic, Classic Plus, Summit and Ascent levels pay nothing for checked or carry-on luggage, beverages (when they show their boarding pass or membership card) and get between 100 percent and 150 percent of their mileage.

Will the move force Frontier air travelers to skip third-party sites and book direct?
@Airfarewatchdog quickly tweeted “That’s the whole purpose.”

Watch here as Frontier Airlines boss Brian Bedford poses as an out of work welder on Undercover Boss:

[Photo credit – Flickr user AV8PIX Christopher Ebdon]