A new study out this week says the idea of a cruise vacation is not as popular as it once was, targeting multiple factors for the hit. Regardless of the reason, the numbers show a cruise industry that has its job cut out for it.
Over half of all Americans are less likely to take a cruise now than over a year ago, says the new Harris Poll out this week. But those numbers are heavily skewed to those who have never been on a cruise before and were probably apprehensive about it anyway. Everyone is to a certain degree before their first sailing. Those who have sailed before were not having as many second thoughts.
The March Harris Poll asked 2,052 adults aged 18 and over in an online poll, how they felt about cruising. Those surveyed clearly thought less of cruising since events that included the grounding of Costa Concordia and a fire aboard Carnival Triumph. That trend continued in the May Harris poll, indicating that public perception of cruises continues to fall while airlines soar higher.”More than six in 10 Americans (62 percent) agree that air travel is much more reliable than taking a cruise (up from 57 percent in February), and the majority (56 percent) agree that air travel is much safer (up from 50 percent in February),” says a TravelMole report.
But cruise lines have not stood by idly. Nearly all cruise lines have adopted a new, higher, more efficient focus on safety. The new Cruise Passenger Bill of Rights spells out what will happen in many otherwise cloudy areas.
Will they come back? Better than ever?
Apparently cruise lines think so, investing billions in ships, ports and jobs. Just this week, Costa Cruises announced the building of a new ship, their largest ever.
The 132,500-ton Costa Diadema promises a different experience, breaking up areas of the ship into several ocean-facing venues, each with a different theme. Also, Princess Cruises new generation ship Royal Princess arrived in Southampton for a smattering of inaugural events.
“I wouldn’t give much credibility to the latest Harris or TravelMole polls,” says cruise expert Stewart Chiron, CEO CruiseGuy. “Their findings are highly subjective and run contrary to real life actions of cruise passengers, as ships continue to sail full. “
Maybe it’s a little of the “if you build it, they will come” thing or maybe it’s the faith cruise lines have in their unique travel experience that is becoming more diverse all the time.
“Considering less than 15% of the US population has cruised, I’d say 92% of their respondents have probably never cruised, 75% probably still live with their parents and 48% have never travelled more than 1000 miles from home. Based on current trends, their findings aren’t supported,” concluded Chiron.