Leona’s opens at the New York Helmsley


The iconic Leona Helmsley is no longer with us, and who knows what her dog is spending all that dough on, but her brand identity continues to grow with the launch of Leona’s, a new restaurant at the New York Helmsley Hotel.

What you may once have known as Mindy’s has been redesigned to celebrate the art deco neighborhood and renamed Leona’s. The lighting is soft, the ceiling is vaulted, and the color palette includes lush browns, white onyx and blue tile.

The menu by Executive Chef Brian Wieler features modern classics like Crab Cakes, Caprese Salad, Sesame-Crusted Tuna and Veal Tenderloin Napolean with entrees priced at a reasonable $21 – $29. No need to tip; a 19 percent gratuity is added to all checks. We think Leona would have liked that.

The well-known Harry’s Bar, also at the New York Helmsley, has also undergone a renovation. Basically, even if you’ve been before, it’s time to go back.

Major Renovations at the New York Helmsley Hotel

The New York Helmsley Hotel is getting a makeover! At right is a rendering of what the lobby is slated to look like when renovations are completed this fall (see the gallery below, or visit the New York Helmsley Hotel website for more renderings).

The iconic New York Helmsley was built in 1981, and is being renovated by the firm J/Brice, led by designer Jeff Orenstein. According to USA Today, the hotel will be receiving an 18-foot tall backlit alabaster wall in the lobby (shown), Brentano fabrics, Murano glass chandeliers, and Bisazza mosaic tiles. They’ll also be replacing the “the traditional reception desk with concierge-style check-in.”

In case you’re not versed in the Queen of Mean’s history, Leona Helmsley was a hatmaker’s daughter from Marbletown, New York. She worked her way up in a New York Real Estate firm after dropping out of high school (and a brief stint at a sewing factory), and eventually became a billionaire independent hotel operator. In the 90s, she famously served 18 months in prison for tax evasion, and she died in 2007 of congestive heart failure. People are still counting and assigning her money — $12 million of which she left to her Maltese, Trouble.

Back to the hotel. To commemorate this exciting renovation, a new website called The New York Helmsley Archives has been launched for “documenting the life of the New York Helmsley Hotel.” Check out their first couple of stories here.

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