World’s Biggest Airport Opens Its Doors In Dubai

CXX238 A skyline view of Downtown Dubai, showing the Burj Khalifa  skyline; view; Downtown; Dubai; Burj; Khalifa; dusk; arab; ar
Alamy, Flickr

Dubai has made no secret of its desire to do everything on a grand scale. The country boasts the world’s biggest shopping malls and even the world’s biggest natural flower garden. And now, the Gulf emirate has finally cut the ribbon on the world’s biggest airport.

Although it’s not yet complete, the Al-Maktoum International Airport opened its doors to passengers this weekend. The first plane to land at the new hub , a flight from Budapest, was welcomed with a water cannon salute when it touched down.

The new facility is the country’s second airport and is located about 50 miles away from Dubai International Airport, already one of the world’s busiest gateways. Last year, 57 million passengers passed through its terminals.When the new airport is finished, it will have five runways and be capable of welcoming 160 million passengers a year. It also will have the capacity to handle about 12 million tons of cargo. The new airport is in the middle of a special economic zone in Dubai, which includes one of the world’s biggest man-made harbors and a huge terminal for container ships. Officials believe the new airport will play an important role in shaping Dubai as a center for trade, commerce and tourism.

Despite all the fanfare, only a few airlines have signed on to use the new airport so far, although officials are confident that other carriers will soon follow suit.

Inside Virgin America’s mid-continent arrival

Virgin America DFW

I don’t think I actually understood the implications of Virgin America’s launch into “fortress-hub” Dallas/Fort Worth until we touched down on the tarmac.

As we taxied to our gate, I could see nothing but a endless row of silver fuselages; all adorned with the iconic blue & red “AA” logo. It felt almost as if we were silently making our way through the front gates of a modern-day Troy.

The only difference, of course, was that this Trojan horse was bright red, equipped with mood lighting, and ready to be received by a cheering crowd of residents, city officials, and the rebel billionaire himself, Sir Richard Branson. To top it off, the tarmac was host to a pen of live bulls, tent with cocktail service, and full fledged Texan barbecue – the type of spectacle I’ve come to know, love, and anticipate when Virgin wants to catch people’s attention.

And it certainly seems as if American has already taken notice. In the weeks leading up to the launch, the legacy carrier lowered fares by 20% and offered double frequent flyer miles aboard Dallas-San Francisco and Dallas-Los Angeles routes.

DFW Public Affairs Manager, David Magaña, also mentioned that American hasn’t been able to stop talking about Virgin’s arrival preceding the event, as it signifies the first of several low-cost carriers that will be entering the Dallas market in 2011. While this loosens American’s 85% share of flights from the hub, it spurs competition and ultimately lower fares for passengers.Virgin America’s first mid-continent destination comes at a good moment in the airline’s young story. They posted their first quarterly net profit (as opposed to operating profit) in Q3 of 2010 and were rated top domestic airline for the third year running in the 2010 Zagat Global Airline Survey. At this year’s Farnborough Air Show, they announced plans to more than double their fleet with a purchase of 40 new Airbus A320’s. Now, with their entrance into Dallas consummated, they’ve shown that they’re ready to make their presence tangible and (thankfully) shake thing up a bit.


%Gallery-109296%

However, to make a significant impact, they’ll have to add more flights. At the moment, Virgin America will offer two daily nonstop flights between DFW and Los Angeles, and two to San Francisco. Although it plans to add a third on each route, it would require significantly more options to directly compete with the hundreds of flights per day that American and American Eagle offer.

“It signifies a second stage for the company. We knew eventually that we’d be going into the middle of the country but now seemed the right time since we’ve blanketed most of the coasts. So this is the second stage of our network development.” Virgin America CEO David Cush said in an interview on the flight.

He also emphasized the company’s dedication with hiring “creative, smart, risk-tolerant people who are willing to go out and push the envelope.” as they grow, and that they’re “not sitting back”, but pursuing the development of a “new in-flight experience” that could be ready as soon as 2012.

The night proceeded to unfold in Dallas’s emerging and surprisingly modern downtown arts district with an intimate performance by activist & music icon, Willie Nelson. Following Nelson’s recent arrest for possession of marijuana, Branson donned a shirt that read “Free Willie” and cheekily quipped that the 77-year old musician looked good after “losing six ounces”.

Virgin America DFW

In partnership with nonprofit foundation Stand Up To Cancer, Virgin transformed the Winspear Opera House into a glowing red hub of its own; filled with Dallas’s elite and hundreds of donors that had gathered friends for Stand Up To Cancer’s cause.

It was an impressive occasion that only an airline leveraging Branson’s magic could pull together, and one that sent a clear signal to the rest of Dallas. Virgin America has entered the mid-continent rodeo, and is ready to take the legacy bulls by their horns.

For more information, check out Virgin America’s introductory fares and schedules right here.