Last week, I spent 13 hours desperately trying to fall asleep on a Thai Airways flight from Bangkok to London; my economy class seat didn’t have a personal entertainment system and the cabin monitor was pitch black from my angle. The week before, my sister took a red-eye United Airlines flight from Honolulu to San Francisco without the benefit of a pillow, blanket, or snack.
For many airlines, it looks like in-flight services in economy class are going the way of liquids on board. But thankfully, there are still some airlines that understand that service, entertainment, and even a few extras are a part of the customer experience, even for the peons in coach. These five are leading the pack.
Not only does Virgin offer one of the best personal entertainment systems I’ve ever experienced, they also offer a uniquely British flight experience on their Heathrow-JFK service. From complimentary English publications like Hello and Tatler in the waiting room, to free toiletry kits with socks and eyeshades, to a high tea service with scones and clotted cream, the attention to detail is there.Singapore Airlines
Rated by Zagat as the best international airline for both premium and economy seating, Singapore Airlines spares no expense with their amenities, offering all passengers luxurious Givenchy socks and toothbrush/toothpaste kits. If you happen to snag a seat on their Airbus A380 (say, through this sweet deal) or Boeing 777-300ER planes, you’ll also be able to read digitized versions of publications like the Wall Street Journal and Elle Magazine on Krisworld, the airline’s award-winning inflight entertainment system.
Though it’s a budget airline, JetBlue’s little extras make the flying experience one of the best in the U.S. Their entertainment systems offer 36 channels of DIRECTV programming, while their complimentary snack selection runs the gamut from Terra Blues chips to animal crackers (who doesn’t love animal crackers?). Plus, their Shut-Eye Service on overnight flights from the West includes free eyeshades and earplugs, plus hot towels and Dunkin’ Donuts coffee upon arrival.
Yup, Virgin again. Their American cousins offer sexy dim cabin lighting, standard and USB plugs at every seat, and the ability to easily offset the carbon emissions from your flight through a credit card swipe donation to Carbonfund.org. Plus, from now until January 15, passengers on flights departing from San Francisco, Dallas-Fort Worth, Boston, Chicago, and New York JFK can enjoy free in-flight WiFi on new Google Chromebooks through the Chrome Zone pilot program.
I first flew Emirates Airlines from Tokyo to Dubai when I was 12 years old, and it still sticks out as one of my favorite travel experiences. At the time, I was blown away by one of the first economy class personal entertainment systems in existence, as well as the extra Swiss chocolates snuck to me by the charming flight attendants. These days, Emirates offers 1,200 channels of programming plus telephone, SMS, and e-mail services on their ice entertainment system; regionally inspired multi-course meals with locally sourced ingredients; and cabin lighting specially designed to ease jet lag. I’m betting those chocolates are still there too.
[Flickr image via Richard Moross]