Lonely Planet recently released its Best in Travel 2014, which includes a list of the top 10 cities for traveling. These cities are spread across the globe and include classics as well as cities that are just coming into their own as traveler destinations. The Lonely Planet list includes some obvious choices like Paris, Cape Town, Zurich, Shanghai, Vancouver, Chicago, and Auckland but it also includes less obvious choices like Trinidad, Cuba, Adelaide, Australia, and Riga, Latvia. Check it out here and then let us know, which cities would you add to the 2014 list?
In celebration of Lonely Planet’s 40th anniversary, the famed guidebook publisher has launched a stylish partnership with traveler favorite shoe brand TOMS. The limited edition shoe features a variety of passport stamps on a neutral canvas, making it perfect for fashion-forward male and female travelers alike.
The shoe also celebrates the launch of Lonely Planet’s Guide to Responsible Travel, a mini-guidebook that offers tips for having a positive influence on the world while traveling.
We love TOMS shoes for travel, ourselves. They are lightweight, easy to pack in our carry-on, and most of all, comfortable. The brand is also famous for donating a pair of shoes for every pair purchased, so it’s easy to feel good and give back while looking stylish.
There’s a catch, however. The shoe will only be available for winners of competitions on both brand’s websites and via social media between now and August 15.
Since April, I’ve been writing about my adventures in Paraguay. Gadling sent me there for the exact reason most of you are reading this post: because few people, especially Norte Americanos, know anything about this mysterious country. The lack of guidebooks doesn’t do much to dispel the myth that Paraguay is a place not worth visiting or knowing about.
As it turned out, that line of thinking couldn’t be more flawed. Paraguay is one of the loveliest countries I’ve ever visited, both for it’s scenic beauty (think virgin rainforest; tropical farmland; dusty red roads; colonial (and colonial- and Baroque-style) architecture; Jesuit missions; a vibrant ranching culture; sleepy villages; the cosmopolitan capitol of Asunción), and the generosity of its people.
My companion in Paraguay – discovered online just days before I left – was the very excellent guidebook, “Other Places Travel Guide, Paraguay,” by Romy Natalia Goldberg, which came out in late 2012. This book saved my butt innumerable times, because Paraguay is a challenging country for visitors due to its lack of tourism infrastructure and remoteness.
In reading her book, which has plenty of historical and cultural background, I learned that Goldberg is the daughter of a Paraguayan mother and a North American father. She lives in Paraguay with her husband and two daughters, and maintains a travel blog, Discovering Paraguay.
Because it was Goldberg’s book that in part helped me to understand and fall in love with Paraguay, I wanted to share her insights with Gadling readers. Read on for her take on the country’s fledgling tourism industry, intriguing cuisine, and why you should visit … stat.
You currently live in Paraguay. Did you live there as a child?
My father worked for the U.S. Foreign Service, so I lived in several Latin American countries growing up, but never in Paraguay. I visited my family here frequently, however. I’ve been here for the past five years. At first I lived in Asunción, the capital city. About three years ago I moved to Piribebuy, my mother’s hometown. It’s the closest thing I ever had to a hometown growing up. Writing the guidebook was a great opportunity to get to know Paraguay on a deeper level.
Have you always been a writer or was your book inspired by your love of the country?
The idea to write a guidebook arose while I was planning a trip to Paraguay with my husband. There was so little information available at the time. No Lonely Planet [LP now has a bare bones section on Paraguay in its South America On A Shoestring, and a forthcoming dedicated guidebook] no travel blogs, nothing. I felt the need to create something that accurately depicted the country I knew and loved. Before this I had never even considered writing.
Well, you did a great job – your book was indispensable to me while I was there. I fell in love with the country for myriad reasons, which I’ve been chronicling on Gadling. What makes Paraguay so special to you?
To me the most fascinating thing about Paraguay is the strong presence of indigenous Guaraní culture in everyday life. The most visible example of this is the Guaraní language, which is widely spoken throughout all levels of Paraguayan society. You don’t have to go to a museum to learn about Guaraní culture, you can literally experience it just by interacting with regular Paraguayans.
Why do you feel the country isn’t a more popular tourist destination?
Traveling in Paraguay requires advanced planning as well as some legwork once you get here. Understandably, most tourists don’t want to work that hard while on vacation. But I think the biggest problem is that people simply aren’t aware of Paraguay and what it has to offer.
Do you see this changing in the near future? It seems as though the government is really working to promote it.
I do see a change. In fact, it’s not just the government. Now that Internet access is widely available here, it’s easier for the Paraguayan tourism industry to market itself to the outside world. Hopefully, they’ll figure out how to reach the type of tourists that will enjoy traveling in Paraguay.
I would characterize that genre of tourist as those who love adventure and getting off the tourist trail. Would you consider Paraguay a challenging country for tourists?
Being a tourist in Paraguay requires time and flexibility. This isn’t Disneyland. There are few English speakers, it’s hard to schedule an itinerary ahead of time, and travel within Paraguay is often delayed due to bad weather and road conditions. Of course, there are tourists who like a challenge. My goal in writing the guidebook was to help people overcome the challenges and make the most of traveling in Paraguay.
Would you like to see Paraguay become a major tourist destination? Or do you feel it would eventually change the character and culture of the country?
That’s a tough question. I would definitely like to see Paraguay become a better developed tourist destination, but not necessarily a major one. The reality is we’re surrounded by Brazil, Argentina and Bolivia, all of which are much more developed and established travel destinations. I think we’ll always appeal to a smaller subset of tourists.
Since few people are familiar with Paraguay, what would you tell readers who haven’t spent much time in South America/are leery of the political turmoil and crime often portrayed by the media (not to say things are or are not blown out of proportion)? I found Paraguay to be very safe; do you feel that it’s safer than other countries in South America?
In my experience, Paraguay is one of the safest countries in South America to be a tourist. The usual warnings about using common sense in crowded or touristy areas apply. But there’s no need to be on guard all the time, especially when you’re traveling in the countryside. If someone approaches you, it’s more likely out of curiosity and friendliness than a desire to do harm. As for what’s portrayed in the media, political turmoil and corruption do exist, but, to be honest, are unlikely to affect you as a tourist.
What’s your favorite thing about Paraguay?
The open, friendly attitude most Paraguayans have, even towards total strangers. Paraguayans are always up for a conversation, and they love talking about their country and culture with foreigners. There’s something about it that’s very refreshing, and I often hear from tourists who say these social interactions were the highlight if their visit to Paraguay.
I couldn’t agree with you more. I met so many wonderful people, and I’ve never experienced such cultural pride. It wasn’t boastful; it was sweet and genuine. But I have to ask: what’s your least favorite thing about the country?
It’s very hard to see so much unfulfilled potential. This is a country with a rich culture, friendly, outgoing people and beautiful landscapes. As my aunt likes to say, Paraguay still has a lot on its “to-do” list.
What’s your favorite destination in Paraguay?
I love Yataity del Guairá. It’s a small, peaceful town where people dedicate themselves to making and embroidering fine cotton cloth known as ao po’i. Some women even hand-spin raw cotton into thread and then weave it on a loom. It’s like stepping into a time machine. The New York Times‘ “Frugal Traveler” columnist Seth Kugel recently wrote a really great piece about traveling in that region of Paraguay.
I became obsessed with Paraguayan food, which I learned is a big part of the culture. What can you tell us about that?
Here it’s all about comfort food. Hearty stews with noodles or rice, deep-fried treats like empanadas and fritters, and a ton of dishes made with corn flour, mandioca (cassava/yucca) and cheese. Chipa is the most ubiquitous; it’s a cheesy, bagel-shaped cornbread that was considered sacred by the Guaraní.
Why should readers consider a trip to Paraguay now (as opposed to, say, in five years)?
Even compared to a year ago, the tourism industry has gained momentum. There are more hostels, restaurants, and more information available in guidebooks and on travel websites. And American Airlines began a direct flight from Miami in November.
But Paraguay remains firmly off the beaten path, as you said. So people who enjoy under-the-radar destinations should come now. As for the future, a massive number of tourists will travel to Latin America for the 2014 World Cup and the 2016 Olympics. By then, there will hopefully be enough buzz around Paraguay that a significant portion of those tourists will come here as well.
It was with a heavy heart that I read the news last week that Frommer’s guidebooks will cease to be printed. The guidebooks were purchased by Google last summer, and as of this year, the entire future list of titles will not be released. With the takeover of digital apps, social media, and user-generated content, we knew this was coming, but it still feels like the end of an era. It’s become fashionable for any traveler (especially for writers, including our own bloggers) to be dismissive of the printed guidebook, claiming they get all their tips “from locals on the road” or via social networks, possibly demurring to an occasional read of Lonely Planet. Let’s dispense with the tired traveler vs. tourist argument; we can all benefit from practical info for navigating a new place, and no matter how “local” you go, there’s nothing wrong with visiting the museums and attractions for which a destination is known. Even as an active member of the “new media,” I mourn the death of guidebooks like that of a friend.
The greatest gift of the digital age to the traveler is online trip planning. I’d never want to go back to the days of travel agents and phone reservations. I’ve spent hours on the Internet booking flights, reading hotel reviews and soliciting advice and recommendations from friends, but guidebooks have always been the heart of my pre-travel ritual. Each year, after we had narrowed down the destinations to a few (often places where American Airlines and Marriott coincided, back in the days where work travel generated a fair amount of status, miles and points for free vacations), my husband and I would spend a few hours at a bookstore, poring over the guidebooks for points of interest, relative costs of travel and local events that might happen during our travel dates. Back when I worked at Conde Nast Traveler magazine, my desk was next to the research department, making me feel like a kid in a candy store. Shelf after shelf of guidebooks, atlases and travelogues gave me a keen eye for what features are the most useful in a printed travel companion.In addition to having the most current information, I look for an efficient presentation (while I love travel photography, I don’t care for it in my guidebooks, taking up valuable real estate and showing me things I hope to see myself) with detailed maps, a short phrasebook and menu guide, as well as a point of view in a guidebook. I had always made fun of Rick Steves and his fanny-packed followers, but in Portugal, I discovered his “back door style” is really quite helpful for navigating crowded tourist attractions and distilling fun facts about a museum’s history (look elsewhere for nightlife advice, though). My respect for Mr. Steves solidified with his book “Travel As A Political Act,” particularly due to his advocacy for travel to Muslim countries and the importance of getting a passport. Time Out city guides offer a surprising depth of cultural sidebars in addition to nightlife listings. Occasionally, you might be lucky to stumble upon an indie series like the gorgeously-designed Love Guides to India or Herb Lester‘s guides to the “usual and unusual” in Europe and the U.S., but these were often only discovered once you reached your destination. Lonely Planet was usually a given, having the widest range of places and most annual updates, but my heart belonged to Arthur Frommer.
Frommer’s guides were never the hippest or most inventive, but I liked their no-nonsense and concise layout, stable of local writers and the personality that shown through the pages with “Overrated” tags and honest advice. I loved the history behind the Frommer’s brand, imagining how Arthur’s original “Europe on $5 a Day” changed the way Americans travel and opened up a world of travel daydreaming and practical trip planning. Writer Doug Mack recently published his own book, “Europe on 5 Wrong Turns a Day” using Frommer’s 1963 book as his only guide. Vintage guidebooks are priceless slices of the past, whether it’s a reissued Victorian guide, or a handbook for your trip to the USSR (the later is now one of my prized possessions). In 50 years, what will people learn about how we traveled to Asia from Facebook photo albums and TripAdvisor reviews?
Destination and books chosen, I relished my New York commute armed with guidebooks before the trip. While I hated to ever brandish a guidebook while traveling, I didn’t mind being seen with it on the subway, where people might see me and think, “There’s a girl who’s going places! Literally, to Chile!” I imagined a stranger might strike up a conversation, offering their tips for their aunt’s restaurant in Santiago or their best friend’s guesthouse in Valparaiso (I was evidently envisioning a live version of Twitter). Even now that I do float travel questions over social media, I first try to research via a custom Google search that limits results to my trusted sources, ranging from travel writer friends’ blogs to big media like New York Times’ travel section and, of course, Frommers.com.
During a trip, I’d carry a book in my purse during the day, but I only removed it for surreptitious glimpses of a map if seriously lost. While in a museum, I might allow myself the luxury of reading the book in full public view. In the evenings, I might peruse the book before dinner, not for restaurant recommendations, but for hints on what neighborhoods and streets might yield the most options. My husband has always loathed making reservations, even in our own city, preferring to rely on instinct, menu/curb appeal and highest density of locals. At the end of the night, I liked going back to read more about the places we’d seen, learning about the backstories of a city, and understanding the cultural importance of the names we saw on statues.
Once I moved abroad to Istanbul in 2010 and constantly clutched a smartphone, my guidebook usage slowed, but I never fully gave it up. English books were expensive and travel plans were made much more freely (weekend in Budapest on Friday? Why not, when it’s a two-hour flight?), but I still tried to cobble together some basic info before going to a new country – stuff like: how much to tip, the best way to get to the airport and the going cost of a bottle of local wine. Basically, stuff that could be found in a guidebook. In many eastern European countries, I found the excellent (and free) In Your Pocket guides, produced by expats and natives, with tips on everything from happy hours to hidden Soviet murals. The guides are available in various digital forms, but I always preferred to find a paper copy, easy to roll up in a purse and read cover-to-cover like a magazine. I experimented with various Kindle books and documents and apps to collect the many links and tips I found before a trip, but found a lot of limitations: poor maps, advice from inexperienced travelers, lack of context and real “meaty” content. Especially when I was stuck with a lack of Wi-Fi, a dead battery or a setting where it would be unwise to flash any form of technology, I’d yearn for an old-fashioned book.
After I return home, I can’t say exactly what happens to my guidebooks. I don’t revisit places often, so I tend to pass on books to other travelers, leave them in airplane seat pockets, or recycle them when I have to purge books. I always liked the idea of keeping them on my bookshelf, a visual reminder of where we’d been, like passport stamps in your living room, but my shelf space can’t keep up with my wanderlust. Many travelers like a printed book so they can make notes and annotations in the margins, but I consider a book a sacred space to be left pristine, though my books are accessorized with receipts, ticket stubs and bar napkins. I keep these artifacts in duty-free bags and hotel envelopes, possibly for a scrapbook I will never make, or for future generations to marvel at the fact that we once paid for hotel Wi-Fi.
Now that we’ve reached the end of an era, what’s to come in the next? Now that anyone with an Internet connection can tap into a local network, or crowdsource restaurant recommendations, is Mr. Frommer and his ilk destined to become a relic of travel, like steamer trunks and airplane ashtrays? I’d say that until apps and social media can overcome the limitations of user-generated content, there’s a niche for printed guidebooks, but the choice of print over digital is more visceral. We need guidebooks as long as there are people who love browsing in bookstores, who appreciate a beautiful map, and who don’t give a damn about being a traveler or a tourist, as long as they are going somewhere.
Last year, the Wall Street Journal called Brad Kelley “the man with a million acres.” Now the American billionaire and land addict has expanded his kingdom to include the world’s biggest travel-guide publisher. Kelley’s NC2 Media bought Lonely Planet from BBC Worldwide in a deal announced yesterday.
Most of the headlines focused on the huge loss BBC is taking by selling the company for about $78 million. It paid double that to buy the Melbourne-based publisher a few years ago. Some travel insiders are wondering if NC2, a small firm based in Nashville, Tenn. and specializing in digital development, will continue to publish the familiar blue-covered guides while devoting energy to digital expansion. NC2′s chief operating office, Daniel Houghton, made some routinely vague comments about being committed to the brand’s roots in publishing in a Q&A with Skift Travel. NC2 also produces “Outwild TV,” a story-rich Web series on adventure travel:
A fair amount of the chatter surrounding the news questions whether NC2 will have any more luck than the BBC did with the brand, which was portrayed as struggling financially and with digital innovation. But Kelley surely knows what he’s doing. He didn’t become a billionaire by making bad deals. (Actually, he earned his fortune in the cigarette business.)
Kelley, who’s on the Forbes 400 list of the world’s richest people, must know a promising brand when he sees one. Lonely Planet is the world’s largest travel-guide publisher with 40 years under its belt and 120 million books sold. The BBC grew it from the third most-popular guidebook series in the U.S. to the first.
Kelley, though, is the anti-Trump, with about as much flash as the Amish. The Wall Street Journal called him “deeply private” and claimed he doesn’t use Twitter or email (as of last fall). His hobbies, according to the article, include making bourbon and raising exotic animals; he’s also passionate about conservation. Most of his land – which is concentrated in Florida, Texas and New Mexico and in total outsizes Rhode Island – is devoted to ranches, and his holdings make him one of the top three or four land owners in the country, right up there with Ted Turner.
According to the WSJ, Kelley grew up as the son of a tobacco farmer in Kentucky and bought his first piece of land at 17. He maintains his primary residence in Franklin, Tenn., a town with about 65,000 residents.
That description might seem to cut against the image of an innovative digital firm and the exotic locations on which Lonely Planet is an authority, but in the WSJ Kelley talked about his land habit in financial terms, not romantic ones: “It’s a nonperishable commodity and it’s as good a place as any to put my money,” Mr. Kelley says. “It’s better than derivatives.” The article reported that “the national average value of U.S. ranchland rose 12% compared with five years earlier; in Texas, it is up 30% compared with five years ago.”
Lonely Planet is now based in a state that doesn’t warrant a blue-spined guidebook of its own, but it may well be in better hands.
[Photo credit: Joshua Alan Davis via Flickr]