How Does Music Affect Your Hotel Decisions?

music
Library of Congress

Music is becoming common on hotel websites, but does it really make us want to book a room?

A scientific study has come up with the answer: yeah, kinda. The journal Psychology of Music has published an article titled, “Congruency between instrumental background music and behavior on a website.”

As the author states in the abstract:

“Instrumental music (jazz and djembe) was played or not [played] while participants browsed the website of a well-known seaside resort and participants were instructed to select a type of accommodation. It was found that djembe music was associated more with a choice of outdoor accommodation while jazz music was associated with greater interest for hotel accommodation. Both music conditions showed a significant difference from the no music control condition. The ability of instrumental music to prime different memories and feelings is used to explain these results.”

So basically when we hear jazz we think of sipping bourbon in smoky interiors, while djembe makes us want to dance the night away in the moonlight. Um, OK.

Reading the article further, it turns out there’s a whole field of study devoted to figuring out what background music will do to our buying habits. Classical music makes us buy more expensive wines, for example, and playing French music will make us more likely to buy French wines. And here I thought the major determining factor was the physical attributes of my date.

The results of this study are pretty impressive. Eighty percent of the participants in this experiment picked a hotel room when they heard jazz, while 62.5% of the djembe listeners picked camping. For those who didn’t hear any music, 27.5% picked the hotel and 30% picked camping. It appears that mood music is aptly named.

Of course, hotel websites looking to get our money have to pick the right music. More often than not it’s some cheesy tune that makes us turn off the volume, or even worse for the hotel, click on another website. The annoyance factor is even higher if the music is clogging your slow connection or starts ringing out across your office, announcing to everyone that you’re slacking off.

So instead of spending money on music for their websites, perhaps hotels should spend more on music in their rooms. While Blind Willie McTell isn’t around anymore to play his 12-string guitar while you scarf down all the pillow mints, there are plenty of out-of-work musicians who would be happy to serenade you for a small fee.

Couples Can Celebrate The End Of DOMA On Australia’s Hamilton Island

Celebrate the end of DOMA at qualia resort
qualia Resort

When the U.S. Supreme Court handed down its landmark decision that ruled against the Defense of Marriage Act (DOMA) a few days back it was met with jubilation across the country. The ruling is seen as a dramatic advancement of gay rights while also providing for the equal treatment of same-sex marriages moving forward. The 5-4 decision has such far-reaching consequences in fact that even our friends Down Under have joined the celebration. The qualia Resort on Australia’s Hamilton Island have announced a couple’s retreat package that is open to any couple regardless of genders.

Australia’s qualia, which was voted the Best Resort in the World by “Conde Nast Traveler” readers in November of 2012, features 60 spectacular one-bedroom pavilions and a single luxurious beach house. The resort is located at the north-end of Hamilton Island, which is itself part of the spectacular Whitsunday Islands. Surrounded on all sides by the Great Barrier Reef, soft white sand beaches and some of the clearest ocean waters you could ever hope to see, it is an idyllic escape into paradise.The Couple’s Retreat package starts at $3000 per person and includes accommodations for seven nights in a private pavilion, daily breakfasts and full use of non-motorized water sports such as catamarans, sailboats, snorkeling gear and so on. The romantic escape will also include a sunset cruise through the tranquil waters off the coast of Hamilton Island, a poolside dinner at the Pebble Beach restaurant, chauffeured car service around the island and beach drop-offs on other nearby islands, amongst numerous other amenities. Couples can even choose to upgrade to other pavilions that include their own private plunge pools.

I haven’t been to qualia but I have visited the Whitsunday Islands in the past. It is one of the most beautiful places that I’ve ever been lucky enough to experience and I can only imagine how romantic of an escape it would be for any couple. The beaches and ocean are simply breathtaking and it is the perfect place for a relaxed escape from the world.

Hertz Launches Dream Car Rental Service For Those Who Just Can’t Drive 55

Aston Martin Vantage available from Hertz Dream Cars
Courtesy of Aston Martin

Yesterday, Hertz, one of the largest rental car companies in the world, announced the launch of their new Dream Cars service in the U.S. This new offering allows customers to rent exotic sports cars and high-end luxury models that typically haven’t been available from the company in the past, granting travelers an opportunity to explore their destination in head-turning style.

Some of the vehicles that are available for rent include the Aston Martin V8 Vantage, Bentley Continental GT, Ferrari F430, Lamborghini Gallardo, Mercedes-Benz AMG, Porsche 911 and the SRT Viper, just to name a few. And for those who want to enjoy a luxury ride while still remaining eco-friendly, Hertz is even offering the Tesla Model S electric sedan.

The Dream Car service extends well beyond just renting an amazing luxury ride. Hertz will also send a representative to deliver the car to the customer and give them a one-on-one orientation of the vehicle as well. Customers can be met at their terminal in the airport or the car can be delivered to a location of their choice.Hertz says that Dream Cars will soon be available in 35 markets across the U.S., including such major cities as Los Angeles, Las Vegas, Miami, Dallas and Chicago. As of this writing, the website lists only Florida locations such as Orlando, Tampa and West Palm Beach, however, so it may take some time for the service to spread out. It should also be noted that not all vehicles are available in each location, so if you’re considering renting your personal dream car, you may want to peruse the catalog ahead of time.

The website doesn’t list pricing for these high-end vehicles, but you can bet they’ll be well beyond what most of us can afford. Still, if you’re looking to splurge on your next vacation and you want to spend a few days driving around in a car that is above and beyond anything you’ve ever imagined, this is a service that can deliver that experience for you.

As for me, I’m already daydreaming about living out my James Bond fantasies with that Aston Martin Vantage.

Hotel News We Noted: June 14, 2013

rancho las palmas
Rancho Las Palmas Image Courtesy of Omni Hotels

Happy Friday, “Hotel News We Noted” readers. Summer is heating up, and that means that the hotel world is in full swing, promoting summer travel, touting new resort openings and even launching new initiatives. This column brings you the best, the weirdest and the most interesting news of note from the hospitality world each week. Have a tip, comment or question? Leave your note below or shoot us an email. We’d love to hear from you!

News of Note: Omni Gets Five
Dallas-based Omni Hotels & Resorts has gotten even grander as of July 1 with the acquisition of five of the country’s best-known resorts. The five properties are Barton Creek Resort & Spa in Austin, TX; La Costa Resort and Spa in Carlsbad, CA; Rancho Las Palmas Resort & Spa in Rancho Mirage, CA; The Grove Park Inn in Asheville, NC; and The Homestead in Hot Springs, VA. We’re excited for the addition of these new properties to the brand’s portfolio – it gives us an even better way to use our loyalty points!

Wellness World: Trump Launches New Wellness Endeavor
We all know that Donald Trump doesn’t do anything halfway. It’s all in or “you’re fired,” as the catchphrase goes. So now, the brand has launched a comprehensive wellness program that blends healthy menus (Trump’s “Nourish”) with a healthy kids menu and super-fast-delivery menus (“Quick Bites”), plus has a fitness component (“Travel Fit”) that includes delivery of equipment to the room plus apparel, footwear and an iPod. In addition to working with two of the best brands in the biz (Technogym and Under Armour), Trump has done a brand-wide sweep of all in-room dining, quick dining and minibar options to make them all healthier and locally focused wherever possible. Kudos to Trump for going over the top – in a very good way.
Sad Hotel News: Carbon Monoxide Kills Young Boy At North Carolina Best Western
It was reported this week that a young boy was killed by carbon monoxide at a North Carolina Best Western hotel. The room, which was directly above the hotel’s pool heating equipment, also had caused the death of an elderly couple earlier in the year. While the incident is certainly unfortunate, it illustrates a scary fact – hotels are not often required to have in-room carbon monoxide detectors. If you feel faint, dizzy, or develop severe headaches in your hotel room, alert a member of the staff immediately.

Cool Promo: Marriott’s Autograph Collection Develops A Limited Edition Cocktail Book With Jim Beam Bourbon
Capitalizing on the small-batch cocktail trend (and just in time for National Bourbon Day, today!) the Autograph Collection of Marriott, a portfolio of fun independent hotels, has launched a special limited edition cocktail book with special drinks inspired by 12 of the hotels. Sample a drink that reminds you of Scrub Island in the BVIs or the Bohemian Hotel Savannah Riverfront. Scrub Island did a “Scrub Island Dream,” a mix on a Dark and Stormy with bourbon, passion fruit puree and ginger beer, while the Bohemian reinvented a classic gin martini with a mix of Bourbon, amaretto, bitters and orange juice dubbed the Maritime Martini.

Summer Travel: Luxe Hotels In Or Near National Parks

grand canyon
Flickr user YoTut

Planning a trip this summer? Why not make it family friendly with at trip to a national park? While we love spending our days hiking, biking or riding the river, we’re not always about camping out or grabbing the nearest roadside motel after a long day outside. Here are some of our favorite luxe hotels in or near national parks:

Budget Tip: Time it right by visiting a National Park in the US on August 25th (National Park Service Birthday), September 28th (National Public Lands Day) or Veterans Day Weekend (November 9-11th), the parks won’t charge admission!

Yellowstone National Park and Grand Teton National Park
Yellowstone National Park is the world’s first national park with 2.2 million acres of natural wonders and wild animals. Top sights include the Old Faithful, Yellowstone Lake, the Grand Prismatic Spring on the Lower Loop, Mammoth Hot Springs on the Upper Loop and Yellowstone Falls near the shared section of the two. At the southern edge of Yellowstone Park lies Grand Teton National Park, which boasts majestic views of the jagged peaks of the Teton Ranges and miles of hiking and wildlife watching by Snake River.

Stay here:
Hotel Terra Jackson Hole (Jackson Hole, Wyoming)
Located at the gateway to Grand Teton National Park and a short one hour drive to the southern entrance to Yellowstone National Park, the LEED-Silver Certified and AAA Four Diamond luxury Hotel Terra Jackson Hole’s has a special “Passport to the Parks” package that offers three nights lodging, a seven-day park pass and more.

Or Try:
Teton Mountain Lodge & Spa (Teton Village, Wyoming)
The AAA Four Diamond Teton Mountain Lodge & Spa is also steps from the entrance to Wyoming’s Grand Teton National Park and one hour south of Yellowstone. Their “National Park Explorer” package includes a $50 gas voucher and daily breakfast credit for a three-night stay, as well as a seven-day park pass.

Grand Canyon National Park
The Grand Canyon is 277 miles long, up to 18 miles wide and has a depth of over a mile. Known for its visually overwhelming size and intricate and colorful landscape, the Grand Canyon boasts some of the world’s most jaw-dropping and dynamic views.

Stay Here:
L’Auberge de Sedona (Sedona, Arizona)
Situated just 45 minutes south of The Grand Canyon in Sedona, Arizona, this luxurious hotel offers a special package that helps guide travelers to and from the canyon named one of the Seven Natural Wonders of the World. The two-night package offers a day-long tour and breakfast credit.

Saguaro National Park and Coronado National Forest
Divided into two sections, called districts, Saguaro National Park is 91,442 acres, 70,905 acres of which are designated wilderness. The park gets its name from the saguaro, a large cactus, which is native to the region. Close by is the Coronado National Forest, which is spread throughout mountain ranges in southeastern Arizona and southwestern New Mexico. Divided into five ranger districts, each consist of multiple “ski island” mountain ranges.

Stay here:
Tanque Verde Ranch (Tuscon, Arizona)
Tanque Verde translates as the “green pool,” a name given by the Pima Native Americans due to the seasonal river that runs through the land to create a mountainous desert oasis of vibrant cacti and various unique plants. All-inclusive rates mean that three meals daily are covered, and the resort offers a number of activities, including guided hikes, biking and horseback riding.

Banff National Park
Spanning 2,564 square miles of valleys, mountains, glaciers, forests, meadows and rivers, Banff National Park is one of the world’s premier destination spots and one of the most visited national parks in the world.

Stay here:
Fairmont Banff Springs (Alberta, Canada)
Nestled in Canada’s first national park and the world’s third, the Fairmont Banff Springs, a UNESCO World Heritage Site, was built in 1888 as a Canadian Pacific Railway (CPR) hotel.

Shenandoah National Park
This 200,000-acre park is haven to deer and songbirds and is an ideal location for outdoor activities for the whole family. It’s also an easy drive from major cities like Washington, D.C., and Richmond. If we were planning a day trip, we’d do the challenging yet manageable hike called “Old Rag” along Skyline Drive and take a pre- or post-trip visit to nearby Charlottesville.

Stay here:
Salamander Resort & Spa (Middleburg, Virginia)
Salamander Resort & Spa is set to open this August in the heart of Virginia wine and horse country in the quaint 18th-century village of Middleburg and a short two-hour scenic drive along Virginia’s Skyline Drive to Shenandoah National Park. Set on 340 acres of farmland, the brand new resort offers a culinary program led by Chef Todd Gray of Equinox Restaurant in D.C., including two restaurants, a wine bar, a cooking studio and a two-acre culinary garden; a world-class spa with 14 treatment rooms and an onsite equestrian program to rival any other in the world.