Would you like home-style biscuits or mashed potatoes to go with your yurt?
No country is out of reach for global food brands these days, and this week it’s Mongolia. In partnership with Ulan Bator-based Tavan Bogd Group, Yum! Brands is opening up four KFC outlets in Mongolia this year.
A country known for its nomads and ger yurts, it’s the most sparsely populated country in the world. But it’s also growing: the Mongolian economy is expected to expand 15.7% this year, the fastest pace in Asia.
That means it’s prime real estate for a large restaurant chain looking to expand. But how do you go about introducing fried chicken into a place that’s usually known for mutton and goat?
“We are conducting a market survey together with a global research company to determine the market potential and identify eating habits of Mongolians, which will outline our development road map,” said Ts. Baatarsaikhan, chief executive officer of Tavan Bogd Group.
Which begs the question: do Mongolians prefer original or extra crispy?
[Photo credit: pshegubj]