Gusta: your online community for food events, worldwide

food eventsWhat happens when two former food-loving Airbnb.com employees get together and create a company? You get Gusta, an online global community of chefs, venues, food enthusiasts, and events.

Founders Chris Collins and Carly Chamberlain wanted an outlet for world and armchair travelers to find out about food events and dining locales in specific regions, and enable them to purchase tickets or make reservations directly from their site.

How it works: industry peeps go to Gusta and post events for supper clubs, food tours, food trucks, cheese shops, wine bars, cooking classes, pop-up and traditional restaurants, food festivals, event spaces, or any other creative food endeavors. You go to Gusta, create a free account, select your city of choice, and see what’s going on when you’re in town.

Just looking for a great meal? Use Gusta to find, review, and book dining experiences in your home city and when you travel. Want to automatically receive a $10 coupon for any one event posted on Gusta? Click here. Happy holidays!

Art of Dining “Rations” pop-up restaurant in London, United Kingdom

the art of dining popup in london This November, Art of Dining will host their “Rations” pop-up restaurant, a war-time themed event, in London at a secret location. They have teamed up with the Horsebox Gallery to bring the public art, food, and hospitality in the Sergeant Majors mess.

The collaboration between Moro trained chef Ellen Parr and the artist and set designer Alice Hodge will take place from November 3-5, 2011 at 7:30PM, with dinner being served at 8PM. Once a booking has been made, the location will be disclosed.

Click here to learn more and make a booking.

Dropping the F-bomb: why “foodie” needs to go away

foodieLife used to be so easy. You ate to live. Then, man discovered fire and realized mastodon tastes a lot better with a nice sear on it. Around 500,000 years later, Homo foodieus evolved, and now it’s impossible to go out to eat without camera flashes going off at the tables around you.

Mercifully, there’s a Foodie Backlash taking root in America, and I feel the time is ripe (Did you see how I tossed two food puns into that sentence? Annoying, isn’t it?) to go public with my loathing for this odious word and the obnoxious behavior that too often goes with it.

I realize I’m setting myself up here. I’m a food journalist. Don’t I perpetuate all of this silliness, getting readers in a lather over the Next Big Food Thing? Don’t I eat at nice restaurants and drink expensive wine? Well, yes. And, no (and to that latter hypothetical question, less often that you’d think in this economy).

I like to think that through (most of) my work, I promote importance of understanding where food comes from, and urging localized food security. I’m concerned about protecting the environment, public health, and genetic diversity in plants and livestock; conserving natural resources, and finding more humane ways to raise and slaughter livestock.

Does that make me the culinary equivalent of Mother Theresa, or absolve me of my written transgressions that are less pure in culinary intent? Hell no; I can be a hedonist, too. But I’m trying to make a point here. I realize that my bordering-on-obsessive hatred of “foodie” is really about the culture it’s perpetuating. That said, the word itself is infantile, idiotic, and meaningless, and makes me want to poke my eyes out with a larding needle. Can’t people just say they love food?

My biggest issue with foodie as a concept is that it’s detrimental to the remarkable, burgeoning food culture we’ve finally achieved in the United States. In a mere 100 years, we went from agrarian society to culinary wasteland to possessing identifiable food regions. We established a world-class artisan food, sustainable agriculture, and fine dining scene in certain parts of the country.

What went wrong? We paid $200 (for a bottle of estate olive oil), and instead of passing “Go,” we became a cult of food elitists. It’s the antithesis of why many of us got into the food business in the first place. Yes, care about what you eat, but food shouldn’t have a sense of entitlement attached to it.

Do you really need to be on a first name basis with the person who sells you fava beans? It’s a wonderful thing to develop a relationship with local growers but the posturing and farmer name-dropping one-upmanship I’ve witnessed while working at farmers markets in recent years is over the top. Real supporters of sustainable agriculture–of real food–don’t go trolling for discounts or freebies, because they understand just how hard farmers work for a living.

In a perfect world, everyone should have access to fresh, wholesome, local, delicious food, especially children. Thanks to the good work of organizations like the Chez Panisse Foundation and the increasing number of school lunch programs, community gardens, and other food security initiatives across the country, this isn’t an impossible goal for Americans to achieve, nor is tackling our obesity epidemic in a one-two punch.

I’m not saying it’s wrong to spend disposable income, if you have it, on costly ingredients or dining out. But the fetishizing of food, the pissing contest that is the hallmark of the archetypal foodie is what I cannot abide. This is what’s at the heart of foodieism; the need to belong to a special club, with a language all its own. In our status-obsessed society, we need to separate ourselves from the plebes who think that the Olive Garden is serving “Italian” food.

Eating well (not necessarily synonymous with eating “expensively”) is one of the greatest pleasures in life, and cooking for other people and joining them at the table sustains us in ways that go beyond filling our stomachs. Every food lover (see? doesn’t sound so bad, does it?) has a deep, fundamental reason for why they’re so moved by the act of eating.

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For me, it’s the cultural aspects of food, its intrinsic relationship to travel, as well as the people who grow, forage, raise, catch, and make food on a small, sustainable scale that I find captivating. These are things that I was fortunate enough to experience in childhood, and they made an indelible impression on me, as well as fostered my culinary career.

Good food–be it a ripe peach, a great street taco, or a lavish, multi-course meal–brings me joy. For what it’s worth, however, my parents aren’t “food people.” I grew up on a ranch, but I also ate a lot of frozen vegetables and TV dinners, because my mom had two kids to raise, dislikes cooking, and for her, the ’70′s with its advent of guiltless convenience foods was a godsend.

There’s also the bad manners perpetuated by foodie culture. On what planet is it okay to “just pop into the kitchen” during a packed dinner service to talk to the chef…especially when s/he’s a total stranger? Yet my boyfriend and I witnessed this scenario, while dining at a certain famous restaurant.

After three hours of listening to the ten-top beside us discourse on the merits of Brittany sea salt purchased at the source versus approximately 12 other kinds of hand-harvested salt, we were ready to clobber them. Look, if you want to spend your money on that shit and then have a debate about it, that’s your perogative. Just don’t hold a small, intimate restaurant as captive audience. Few things are more deadly boring than foodies in a feeding frenzy.

We watched their lengthy progression of courses congeal and grow cold as they scurried around the table snapping food porn. At meal’s end, the ringleader hopped up and made her foray into the kitchen. And, because it was a small, intimate restaurant and my boyfriend and I were seated nearby, we heard the following words come out of the mouth of the extremely irate sous chef who blocked her path: “Lady, we’re in the middle of fucking service. Get the hell out of here!”

Cue applause meter.
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Foodies should also remember that while home cooking, traveling, and dining out most certainly give you an education about food, they don’t, in most cases, make you an expert. Yelp serves a purpose, to be sure, but it’s often a means of settling a score or self-promoting. Or, in the case of food blog reviews written by foodies (as opposed to, say, writers with actual journalism and culinary credentials, both) a way to say, “I’m a food writer too!” One food blogger I stumbled across while researching this story had written on a recent post, “I think [foodie] is a very serious title. It’s like calling yourself a writer or an artist. It means you have to have the knowledge, talent and experience to back it up.”

Um, please get over yourself. Knowing about food, winning a Pulitzer, being the greatest chef on earth…at the end of the day, it’s just effing food. Not the cure for cancer or achieving world peace.

I think esteemed food writer and author Amanda Hesser said it best when she was quoted in a Chicago Tribune article last year: “Having more people interested in good food is never a bad thing,” she said, but what she can’t abide is eating dinner with people who “only want to talk about food and every place where they ate, like, doughnuts or something, and where the best doughnuts are secretly found. Knowing a lot about food culture is a good thing. That cataloguing of food experience is becoming tiresome. I’m pro-food experts. I’m just not so sure I want to have dinner with them or have them judge me on the coffee I drink.”

Amen.

[Photo credits: mushroom cloud, Flickr user Juampe López, poster, Flicker user Mike Licht, NotionsCapital.com]

Airlines offer in-flight menu items at food trucks, pop-ups

airline food trucksIn a marketing move best described as “ironic,” a handful of airlines are now offering land-bound folk a taste of the finest of what they serve in the air. The New York Times reports that Air France, Austrian Airlines, Southwest, and Delta are trying to lure potential passengers by tempting them with samples of in-flight meals “from” celebrity-chefs.

The modus operandi are primarily roving food trucks and pop-up restaurants in cities from New York to Denver (there are also some permanent vendor spots at various sports stadiums). In Washington, passerby were offered European coffee and guglhupf, a type of cake. In Manhattan, crowds lined up for a taste of buckwheat crepes with ham, mushrooms, and Mornay sauce, or duck confit.

I get it. Airline food sucks. Time for an image makeover. But isn’t the airline industry so financially strapped that we’re lucky to get a bag of stale pretzels during a cross-country flight? And just because reknown chefs like Joël Robuchon, Tom Colicchio and Michelle Bernstein act as consultants for airlines and design their menus, that doesn’t mean it’s their food you’re eating on the JFK-to-Paris red-eye.

Most ludicrous, however, is the notion that there’s any basis for comparison against fresh ingredients and made-to-order food versus even the best institutionally-prepared airline crap. I’ve had a couple of decent meals designed by well-regarded chefs when I’ve been lucky enough to fly business class, but in the grand scheme of things, they were still made from flash-frozen, sub-par ingredients whose origins I’d rather not ponder. And if food truck crews are merely nuking actual airline food, then how are they any different from the corner deli with a microwave?

I’m not trying to be a food snob. I just find it interesting that airlines are hopping on two of the hottest culinary trends of the new century–ones largely based upon local, sustainable, seasonal ingredients. Yet by all accounts (to hear airline reps tell it), the plane campaign has been wildly successful. Of course. Who doesn’t love free food?airline food trucksRaymond Kollau, founder of Airlinetrends.com, cites social media as the gateway to this type of “experiential marketing.” “As people are bombarded with marketing messages,” he explains, “real-life interaction with products and brands has become increasingly valuable for airlines to get their message across.”

Valid point, and there’s no doubt this is a clever scheme. But truth in advertising is what wins consumers. What a catering company can pull off on-site is a hell of a lot different from what you’ll be ingesting in the friendly skies. If airlines want to use food to entice new passengers, they need to start by sourcing ingredients in a more responsible, sustainable manner, rather than supporting ecologically detrimental produce, meat, and poultry (talk about carbon offsets). I realize that’s not financially feasible at this time, but supposedly, neither are in-flight meals. As for making it taste good? You got me.

[Photo credit: Flickr user OpalMirror]