Hotel News We Noted: April 5, 2013

Hola and buenos tardes from sunny and warm Cabo San Lucas, Mexico, “Hotel News We Noted” readers. This week, as always, we round up the best, the worst and the most interesting news in the hotel industry, tracking resort openings, pampering packages and other reportings from our travels.

Stay tuned next week for a special edition, including a full recap of our Cabo exploration. We welcome your feedback and comments, so feel free to shoot us an email or leave a note below with ideas and thoughts.

Hotel Wi-Fi: IHG Announces Free Global Wi-Fi for Travelers … An Innovative or a “Finally, What Took You So Long” Moment?
Late last month, InterContinental Hotels Group announced that they were offering free Wi-Fi to all loyalty members worldwide, regardless of whether or not a guest was staying at the hotel. The announcement bandied about terms like “first in the hotel industry.” We wanted to do some digging before reporting this to you. The statement was bold, and in some respects, it’s true. When we asked, IHG told us the following:

While some of our competitors do offer free Internet in some of their hotels or in some regions, IHG is the first and only global hotel group to offer free Internet to all of our loyalty program members in all hotels, regardless of whether they are staying with us, conducting a business meeting with colleagues, or simply stopping in for coffee. In other words, our IHG Rewards Club, as the program will be named come July, members do not have to be staying in the hotel to take advantage of free Internet access.

Another key factor that separates IHG from our competitors is our sheer global scale – more than 4,600 hotels in nearly 100 countries and territories – and likewise for our loyalty program, which has more than 71 million members (the largest of all hotel loyalty memberships).

They are right: IHG is the first global hotel company we can find to offer free Wi-Fi to loyalty members, although there is a caveat: Wi-Fi is free to Elite status members from July 2013 on, and for all members beginning in 2014.

That said, they aren’t first to market. Luxury brand Capella offers gratis Wi-Fi to all travelers, as do most Four Seasons. Kimpton, which currently has only U.S.-based hotels, offers free Wi-Fi to loyalty members (without requiring a stay) and has since 2009. While we’re glad to see IHG touting their new benefit, perhaps they shouldn’t be so excited to push that they are offering a service that several of their competitors have been offering for years.
Hotel Openings: The Sirtaj Beverly Hills
Beverly Hills’ newest boutique hotel destination is now open. Marketed as a “chic, sexy retreat with a scent of spice and a nod to the east,” the SIRTAJ is named for the Indian word meaning “highest crown.” The 32-room hotel features contemporary decor and luxurious touches like 42-inch smart TVs and Lavazza espresso makers in each room. The indoor-outdoor restaurant dishes up organic cocktails and craft beers, and nice touches like complimentary breakfast either in-room or in the hotel restaurant are welcome perks.

Haute Hotel Package: Pie Camp at Paws Up
We’ve loved this ultra-luxe Montana resort ever since we visited a few years back to explore the glamping trend, and now Paws Up is at it again with a new “Upper Crust” weekend for baking enthusiasts. By day, visitors will enjoy baking, wilderness and food photography lessons from Kate McDermott, of the famed Art of the Pie in Seattle, and New York Times photographer Andrew Scrivani. At night, they’ll retreat to the resort’s private vacation homes and enjoy food prepared by Robin Leventhal (of “Top Chef” fame) and wine pairings. The event doesn’t take place until October, but spots fill fast. Three all-inclusive nights are $5,361 for two or $3,102 for one.

Luxe Hotel Amenity: Ritz-Carlton Turns to Asprey
The Ritz-Carlton has made the shift from Bvlgari in-room amenities to Asprey’s Purple Water fragrance. The ultra-luxe Brit-based brand boasts a purple jacquard print tube and will now be found in all guest rooms and suites. It’s a notable change for the brand, and, to the best of our knowledge, Ritz is the only hotel partnering with Asprey for in-room amenities.

Green Hotel: Fiji’s Turtle Island Goes Almost 100 Percent Solar
Fiji has always been an escape for travelers seeking extraordinary natural experiences, but now the island nation is better than ever. A multi-million dollar renovation has rendered Turtle Island the greenest place in Fiji, with nearly 1,000 solar panels providing, on average, an island powered by 85 percent solar power. The new solar installation on Turtle Island produces 1 mega watt of power a day, enough to cover 100 percent of the power needs of the island on a sunny day. Even on rainy or cloudy days, the backup generator reduces the total solar power to about 85 percent, maintaining outstanding energy efficiency. As if we needed yet another excuse to visit the all-inclusive luxury retreat.

[Image Credit: The Sirtaj]

Travel missing among fastest growing Facebook pages

What happened to the hotels, resorts and destinations? These naturals for social media didn’t make the cut on All Facebook’s list of the fastest growing Facebook pages. Media and celebrities dominated the list, which consists of Facebook pages not on All Facebook’s leaderboard, but even there, there isn’t a travel-related site until #37, the destination- and company-agnostic “I need a vacation!!!”

Of course, there is no shortage of travel content available on Facebook, from Gadling‘s page to resorts such as Turtle Island on Fiji. And, social media marketing is starting to creep into thetourism and travel business. There have been some successes, such as JetBlue and Southwest, but the gains haven’t been as profound as in other industries, particularly media. Hotels are lagging. A quick poke around shows that the W Hotels page, for example, has a bit more than 10,000 “likers.”

The travel business is taking steps toward a more robust social media presence, but there’s still plenty of ground to cover. For now, it looks like it’s up to traveler to fill in the gaps! How do you use social media on the road … or to book your trips? Leave a comment below to let us know.

Daily Pampering: Spend Valentine’s Day at Turtle Island in Fiji

There’s only one way to go to Fiji: Turtle Island. The Valentine’s Day deal from this luxury resort is nothing short of incredible. Book five nights in paradise, and you’ll get two more nights free … in beachfront accommodations in a two-room “bure.” And, all meals are covered, including any romantic lunches you want to enjoy on the beach — they’ll be packed to order! The other activities are covered, as well, including sport fishing and SCUBA diving, and once you’re finished exerting yourself, you can relax with two one-hour lomi-lomi (that’s four-handed) massages.

The Turtle Island resort has 14 private beaches, five-star gourmet dining … and those lomi-lomi massages, along with other spa treatments. Personal “bure mamas” will attend to all your needs as you sip top-shelf liquors and champagnes. Only 14 couples are allowed in Turtle Island at a time … one for each private beach!

Here’s where it gets really interesting: if you book by March 31, 2010, you can travel any time by Valentine’s Day in 2011.

Get your daily dose of pampering right here.