It’s getting a little harder to avoid working out on vacation. Westin Hotels & Resorts and New Balance have joined forces to empower travelers to stay healthy and fit when away from home by providing New Balance footwear, apparel and fitness program content at Westin Hotels worldwide.
During a pilot program in 2010, guests of 10 Westin properties were given access to New Balance shoes and accessories during their stay to incorporate some wellness with their travel. The program was so successful, Westin is planning to roll out the New Balance offerings in all Westin-branded hotels worldwide in 2011.
“Convenient access to the proper athletic equipment and programming is vital to the traveler who wants to stay healthy and fit while they’re away from home,” said Hilary Keates, director of global marketing and brand management for New Balance. “New Balance is excited to partner with Westin to provide their health and fitness-minded guests with footwear, apparel, accessories and programming for an overall enhanced experience. As leaders in our respective categories with like-minded consumers, this alliance made perfect sense.”
Westin guests wanting to workout will get travel-specific fitness content from New Balance Fitness Ambassador and Exercise TV celebrity trainer Holly Perkins, who will develop exclusive in-room fitness and equipment-free content that includes stretching and strengthening workouts, cardio and yoga. The program includes “Wellness in Travel” tips from Holly on nutrition and creative ways to combat jet lag and healthy living. New Balance is also working with individual Westin properties to enhance its current three- and five-mile local area running maps. As part of the partnership, participating properties will provide guests traveling to a city for a major athletic event, such as a marathon, with wellness amenities, including turn-down gifts with “performance/fuel” goodies for the race and “good luck” wake-up calls.
We want to know: If given all the equipment, including shoes, would you be more inclined to workout when you travel?