Would You Play A Game Of ‘Departure Roulette’?

Diane Bondareff/Invision for Heineken

After arriving at the airport, would you be willing to drop your travel plans to head somewhere else? Heineken is daring travelers at John F. Kennedy International Airport in New York to do just that.

At the push of a button, travelers could be whisked away to Bali instead of Branson. Sure, it’s just an advertising ploy to promote Heineken Dropped, a YouTube series that has the beer company sending travelers to random destinations, but it got us thinking about the pros and cons of spontaneous travel. It’d be fun to discover somewhere unexpected — like the man above, who is being sent to the island of Cyprus instead of going on a six-week vacation with his grandparents to Vienna, Austria — but what if you packed completely wrong for the trip?

If you want to read more stories about spontaneous travel, AFAR magazine’s Spin the Globe feature sends writers to randomly chosen destinations. Here’s some recent features from Gadling contributors Don George and David Farley.

[via Adweek.com]