A rather interesting concept. You can use your mobile phone to take a picture while you’re out on an adventure and then send that photo to Mobycards, who will print it up and send the photo as a postcard to anyone of your choosing. I have to say I think that’s fine, but that it probably is not ready for prime time since most people don’t have phones well enough equipped to take a decent photo. But this is a UK-base company and my guess is since Europe is so much further along on the cell phone front, the quality is probably better.