Product placement has long been a part of the James Bond franchise. The trend will continue with the soon to be released Quantum of Solace, Daniel Craig’s second outing as 007. It is not only Smirnoff and BMW getting in on the shameless promotion this time. Bond will be flying on Virgin Atlantic between the US and UK – in the Upper Class Cabin, of course.
According to the Virgin Atlantic web site, filming took place on board one of their aircraft in January in England. The airline seems to be intent on milking its cameo for all it’s worth. They are even serving a Bond-inspired cocktail in their US and UK clubhouses. No, you won’t hear any orders for shaken-not-stirred martinis. The new drink is called a Vesper. It consists of Bombay Sapphire, Grey Goose and Lillet Blanc. (At least Bond finally realized that Smirnoff is rotgut).
I’m not sure if getting their brand on Bond will bring customers to the airline. I mean, is there really anyone out there who would fly Virgin simply because a fiction character, however dashing and cool, does? Quantum of Solace hits screens on November 14th.