Ecuador Places Tiny Tourism Ads On Bananas

More and more often, ads are showing up in unlikely places. Soon, grocery store shoppers will find a tiny ad promoting tourism to Ecuador in a curious place: on each of the 24 million tons of bananas that are exported from the country each year.

Skift first broke the news about the new campaign, what the Ministry of Tourism in Ecuador is calling the “Banana Ambassador” program. Workers in Ecuador will affix tiny stickers with the colorful tourism logo and an accompanying QR code on bananas, just the same as other stickers that are placed on the front of the fruit in the past. The idea is that, hopefully, curious breakfast eaters will scan the code and be connected to a promotional video and tourism site, eventually increasing the numbers of tourists to the tiny country.

Although, as Rafat Ali of Skift points out, QR usage in general is low and the program might have little effect on intent to travel, at least now people will be more aware of where their food comes from. Ecuador is the largest exporter of bananas in the world, sending just as many bananas as the next three largest exporters – Costa Rica, Colombia and the Philippines – combined, accounting for 29 percent of the world’s total exported bananas. And in case you’re curious about those pre-export prices, bananas cost about 10 cents each in Ecuador.

Google Bringing The Galapagos Islands To Street View

Google’s Street View technology is a fantastic tool for those who love to travel. The service, which is integrated into Google Maps, gives us the chance to take a virtual tour of places that range from our hometown to some of the more iconic places around the globe. For instance, over the past few years, Street View has allowed us to visit Mt. Everest, the Amazon and the Great Barrier Reef, all without ever leaving home. Last week, the Internet search giant announced that it will soon add the Galapagos Islands to that list, giving us a glimpse of one of the most naturally diverse locations on the planet.

Located 500 miles off the coast of Ecuador, the Galapagos Islands are best known for being the place that inspired Charles Darwin to write his seminal work “On the Origin of Species.” It was that book that first explored the concepts of evolution and the idea of natural selection. Darwin’s book would go on to change the way we think about the world around us and how different species adapt to it. The Galapagos served as his living laboratory while he observed his Theory of Evolution in action for the first time.

Working directly with the Charles Darwin Foundation (CDF) and the Galapagos National Parks Directorate (GNPD), Google sent a team of hikers to trek the Galapagos with its Street View Trekker strapped to their backs. The Trekker is a specially designed backpack with 15 integrated cameras that captures a destination from all angles as the wearer hikes through the environment. Over the course of ten days, the Google Team visited ten unique locations in the Galapagos capturing thousands of images as they went. Those locations included beaches, forests, the crater of an active volcano and even under the ocean.Over the years, the Galapagos have become an incredibly popular destination for travelers. The hundreds of unique species that live there continue to fascinate visitors more than 175 years after Darwin first set foot on the islands. But all of the travelers who go there are also a threat to the fragile ecosystem that exists in this isolated corner of the globe. Google, the CDF and the GNPD all hope that this project will help educate the world about the islands while also spreading the word about how important it is to preserve them.

The Galapagos Islands will be added to Street View later this year.

Video Of The Day: Modern Day ‘The Motorcycle Diaries’

Before beginning his doctorate in biomedical sciences, “Alex the Adventure Biker” took a break to realize his lifelong dream: to ride a motorcycle through the Americas. Over the course of nearly a year and a half, he rode his bike through 22 countries as he made his way from El Paso, Texas, to Argentina and then back up through Brazil and all the way to Alaska – a journey of more than 82,000 miles.

“In short I drove solo half way around the world, through interstates, highways, dirt roads, no roads, mud, rivers, through hurricanes, tornadoes, tsunamis, rain, hail, sun shine, snow, ice roads you name it and I made it back,” the adventurous biker wrote on his website. Ride along and check out the varied landscape as he saw it (and some disco dancing, too) in the video above, which was created from more than 600 hours of footage.

Photo Of The Day: Galapagos Tortoise

When noted beetle eater Charles Darwin arrived at the Galapagos Islands to survey the local flora and fauna, he was so enthralled with the giant tortoises that he just had to ride them. And, as was his custom with newly encountered species, he also ate many of them. He named the unlucky James Island specimens as the tastiest tortoises in the land.

You can (obviously) no longer take such liberties with the giant reptiles of the Galapagos. And while they never made for great transportation they’re great photo subjects. Take this old gal for example, dramatically photographed by Flickr user m24instudio. She seems to communicate with that one eye all of the existential gravity of the slow-motion tortoise lifestyle.

Want to have your travel photo featured on Photo Of The Day? Submit your photos to the Gadling Pool on Flickr, or share them on Instagram using the take #Gadling and mentioning @gadlingtravel.

[Photo credit: Flickr user m24instudio]

International Adventure Guide 2013: Quito, Ecuador


Ecuador’s capital city, Quito, has long been hailed as a great jumping off point for adventure travelers. The city is surrounded by eleven volcanoes and dozens of flowing rivers, making it an ideal locale for those looking to hike, bike, climb, kayak and more. As if that weren’t enough, four regions are crammed into this tiny, megadiverse country – the Amazon jungle, the Andean highlands, the coastal region and the Galapagos Islands – offering boundless opportunities for adventure travelers.
No matter where you set off to in Ecuador, the main base of all activity for adventure tour operators is in Quito. And thanks to a new $700 million airport that opened earlier this year, it’s never been easier to get there – not to mention less scary. To land at the old airport, pilots needed to negotiate the Andean mountain slopes before touching down on a runway in the middle of the city.

Once you land in Quito, food, accommodations, transportation and even adventure activities are relatively cheap; this is one place where the dollar really does go a long way. And since the country uses U.S. currency, many people reading this won’t even have to worry about doing any of those pesky conversions.

Of course, it’s not all sun and roses in Ecuador. This beautiful country also comes with some safety concerns, among them the threat of natural disasters such as volcano eruptions and earthquakes, as well as crime aimed at easy-to-target travelers. Before you go, read through the U.S. Department of State’s travel warnings, and once you land keep aware of your surroundings at all times.

Adventure Activities

Climbing
The mountains are one of the main draws for adventure travelers to Quito, and there are options to suit both newbies and experienced climbers. Because they are capped with glaciers, Cotopaxi, Chimborazo, Cayambe and Tungurahua are often the most desirable mountain destinations. Before setting off, remember to allow time to acclimatize to the altitude, which can be done pain free by drinking plenty of water and allowing some time to adjust to the nearly two-mile-high capital. Several tour operators, all based in Quito, can arrange tours lasting from a few hours to several days. Book before you go, or wait until you land to shop around for last minute deals in Quito’s Mariscal neighborhood, the tourist center of the city that is packed with bars, coffee shops, Internet cafes, restaurants and dance clubs.

  • High Summits: Pinto E5-29 and Juan León Mera, Quito; (+593-2) 290-5503.
  • Gulliver: Juan Leon Mera N24-156 y Jose Calama, Quito. From $195.
  • Positiv Turismo: Jorge Juan N33 -38 y Atahualpa, Quito; (+593-2) 252-7305. From $195.

Whitewater Rafting & Kayaking
The Ecuadorian landscape is packed with the highest densities of rivers per square mile in the world. Quito itself is located just a little over an hour from the Amazon basin, meaning rivers that flow from the Andes run strong and fast from these highlands down to the rainforest. This creates ideal conditions for rafting, so much so that just a few years ago the World Rafting Championship was held on the Quijos River, just northeast of Quito. Possible operators include:

Hiking
Quito wraps around the Eastern slopes of Pichincha, an active stratovolcano that has two easily hikable peaks. The smaller peak, Ruku, makes for a great day hike if you get an early start (before the fog rolls in); begin by taking in the city on Quito’s skytram, the TelefériQo ($4), from which there are markers for the three-hour round trip excursion.

Other than the Ruku hike, there are hundreds of trails that take adventurers through Ecuador’s various landscapes. Unique to Ecuador is the Páramo ecosystem, a rocky, mossy region that exists in limbo between the tree line and snow line at about 15,000 feet, or nearly three miles high. One great place to experience this terrain is by hiking in Papallacta, where you can take a six-hour hike that ends at a collection of hot springs, where you can soak your bones and stay overnight in a comfy resort. Tours can be self-guided, or organized with these operators:

  • Tierra de Fuego: Amazonas N23-23 y Veintimilla, Quito; (+593 2) 250-1418. From $45.
  • Gulliver: Juan Leon Mera N24-156 y Jose Calama, Quito. From $75.
  • Andes Adventures: Baquedano E5-27, Quito; (+593 2) 255-7176.

Hotspots


Cotopaxi National Park

Cotopaxi Volcano, one of the highest active volcanoes in the world, is located about 17 miles south of Quito. On clear days, Cotopaxi can be spotted rising strong and mighty in the distance from many points in the city. And it’s quite the sight to see: the volcano’s perfectly symmetrical cone features one of the few equatorial glaciers in the world. Guide companies offer regular guided climbs of the mountain, as well as downhill mountain biking tours from a 4,600-meter altitude. Private tours can be arranged from the capital, or adventure seekers can make the trip on their own via bus.

Where to Stay: At the first refuge, a modest building on the skirts of the volcano at an elevation of 15,744 feet, $10 gets foreigners a night’s stay. However, if you’re willing to spend a little more, The Secret Garden Hostel is also a great jumping-off point. Starting at $25 per night, accommodations are a bit pricey by Ecuadorian budget travel standards, but extra-comfortable beds, a hot tub under the stars and three-square vegetarian meals a day make it well worth the price. The hostel can arrange private summit treks by foot or bike, as well as horseback rides up another nearby volcano, Rumiñahui, which blew its top long ago.

Baños de Agua Santa
Known simply as “Baños” by Ecuadorians and visitors, this tiny town sits at the base of Tungurahua (literally meaning “Throat of Fire”), an active volcano that last erupted in March. Besides the chance to glimpse a real active volcano, visitors can explore more than 60 waterfalls or go rafting, kayaking, canyoning, hiking, bridge jumping and more. Expect many national and international visitors – especially on weekends – as buses frequently shuttle people to and from Quito on a three-hour trek for $3.50.

Where to Stay: After spending all day outdoors, treat yourself at the Samari Spa Resort, a former Jesuit monastery that has all the comfort and amenities any traveler desires. Take a soak in the indoor heated pool, or massage those sore muscles at the spa. Whether you are a family looking for a two-level cabin or a couple in need of a romantic retreat, there’s a room type for everyone. Rooms start at $187, and if that’s too pricey there’s plenty of budget accommodation in this town, too.

Mindo
Not far from Quito – about 60 miles or a $2 bus fare to be exact – is this jungle town in the Andean foothills known to attract adventure-seeking travelers. Take an aerial tram across the cloud forest for a hike to several different waterfalls. There’s also the opportunity to take a canopy tour across the jungle on 13 zip lines of varying heights, some of which are up to 3,500 meters high.

Where to Stay: Anyone with a budding interest in birdwatching will love Mindo Dragonfly Inn, a wooden retreat in Mindo with balconies that overlook the Canchupi River. Feeders draw many species of hummingbirds to these balconies, and birdwatching tours can be arranged from the inn. In addition to comfortable rooms, there’s also an on-site bar and restaurant. Starting at $27.

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Logistics

Get Around Unless you have already arranged tours or prefer to hire private cars, the main mode of transport in Ecuador is by bus. The ability to get around the city and the surrounding countryside by this mode of transport is pretty amazing, and should be easy so long as you know basic Spanish. Bus rides through the city cost 25 cents and on average the rate for traveling anywhere outside the city is a dollar per hour.

Taxis ($25), express airport buses ($8) and public buses ($2) all service the airport frequently, but allow for at least an hour to reach the city. Since Quito is smushed between two mountain ranges, the city is long and narrow, with the main tourist attractions located more or less in the center. There are three, easy-to-navigate, mass transit lines, or trolleys ($0.25/ride), that run in a north-south direction: Trolebus (green line), Ecovia (red line) and Metrobus (blue line). Regional buses can be picked up from two stations at either end of these trolleys. The transportation system is fairly intuitive: use the northern station for destinations north of the city, such as Cotopaxi, and vice versa for destinations south of the city, including Baños and Mindo.

Some bus companies also have terminals near the tourist center, La Mariscal, but similar to Chinatown buses in the United States, these are often more dangerous. No matter which company you go with, be sure to always keep your belongings within eyesight, as theft is common on buses.

Seasonality There is no bad time to travel to Quito. Because the city is located on the equator, the weather remains relatively consistent year-round, with an average spring-like temperature of 57 degrees. There are only two seasons in the city: the dry, “summer” season (October to May) and the wet, “winter” season (June to September), when you should always have an umbrella on hand. Outside of the city, temperatures can vary greatly depending on altitude and proximity to the equator. It’s not unknown for a hiker or climber to experience a cold, mountainous climate and the Amazon heat in a short time, so visitors would be wise to dress in layers.

Safety Besides the obvious safety issues associated with adventure activities, it’s wise to be aware of your surroundings while in Ecuador, especially in Quito. It’s not uncommon to hear of people getting their belongings stolen, and there are several well-planned scams that target tourists (including a common one involving fecal matter that a Gadling blogger was the victim of). However, it’s rare for anyone to be physically threatened during these types of robberies. Pockets get picked, purses get snatched, cameras get grabbed. It happens in Ecuador, so be aware of your surroundings at all times and be careful about showcasing any jewelry or gadgets during your time in the country.

Additional Resources Here are a few additional resources that might be helpful when planning a trip to Quito:

[Photo credit: blogger Libby Zay]