Smokey Bear returns, still fighting wildfires

by Kraig Becker on

An icon in the advertising world returned to the airwaves recently when the Ad Council and the USDA Forest Service, launched a new campaign featuring Smokey Bear, who continues to remind us that “only you can prevent wildfires.” The new campaign includes a series of PSA’s that are already airing on television, as well as an educational DVD designed for elementary children.

Smokey first made his appearance back in 1944 and over the years he has become one of the most recognizable animated characters of all time. Smokey has educated several generations of children about the dangers of forest fires, and since his introduction, the number of acres that are burned up annually has gone down from 22 million in 1944, to 6.5 million today.

Since his humble beginnings, Smokey has been trying to warn us about wildfires and their causes. For instance, did you know that 9 out of 10 forest fires are caused by people? Most are due to campfires left unattended, trash burning on windy days, arson, careless discarding of smoking materials or BBQ coals. We often operate under the false assumption that they are a natural occurrence caused by lightning, and while that does happen, it is quite rare.

With his return, Smokey brings a snappy new slogan that invites you to “Get Your Smokey On.” He also continues to remind us of our responsibilities when we use fire in the wild, and that even after all these years, he still needs our help to prevent the nearly 70,000 wildfires caused by humans each year.

In another example of his jump to the 21st century, Smokey can be found on all the regular social media outlets, including Facebook, Twitter, and YouTube. Or you can check out the all new Smokey at SmokeyBear.com.

(Articled edited to get Smokey’s name right! We can’t have him attacking after all!)

UNESCO ponders new World Heritage sites

by Kraig Becker on

The United Nations Educational, Scientific, and Cultural Organization, better known as UNESCO, has announced that it will consider expanding their list of World Heritage Sites when the organization meets in Brazil in a few weeks time. The current list consists of 890 places from around the globe that are considered to have universal appeal for natural or cultural reasons.

There are 41 locations, in 35 countries, up for consideration this year, including first time contenders from Kiribati, the Marshall Islands, and Tajikistan. Kiribati has submitted the Phoenix Islands Protected Area for inclusion on the list, while the Bikini Atoll, a famous nuclear testing zone, represents the Marshall Islands’ hopes for their first World Heritage site. Tajikistan’s spectacular Pamir Mountains could be their first entry as well.

The UNESCO committee will also review the state of 31 of their current sites that have been listed as being in danger. Those sites could be under siege from a number of sources, including environmental concerns, urban development, poor management, increased tourism, wars, or other natural disasters. Last year, Germany’s Elbe Valley was de-listed because a new four-lane bridge was built through the region, while the Arabian Oryx Sanctuary in Oman was dropped because of poor conservation efforts.

The 34th meeting of the World Heritage Committee will take place in Brasilia from July 25 to August 3, with the final rulings on these new locations being decided then.

[Photo credit: Irene2005 via WikiMedia Commons]

From the shores of Louisiana: What fuels energy change?

by Jon Bowermaster on

Born in the Natal province of South Africa, Ivor van Heerden has been an adopted Louisianan for more than thirty years. During his years here he’s been head of the state’s coastal restoration program, on the staff at LSU, co-director of the state’s hurricane center and a head of Team Louisiana, which investigated the hows and whys of the levee failures during Hurricane Katrina.

Also along the way he’s been branded everything from an expert to a gadfly, an egomaniac to a Cassandra. While he predicted the damage a Katrina-like storm would have on New Orleans several years before it happened – thus his charge to investigate after the hurricane – when he came out very publicly pointing fingers at the Army Corps of Engineers for “shoddy engineering” his job at LSU was suddenly eliminated (“budget cuts” said university officials; he’s still suing to get his job back).

He’s stayed in Louisiana since he was let go from LSU more than a year ago because he’s invested so much time studying its coastline and because he truly loves the state and its wildernesses. Since the Gulf spill he’s been up and down the coastline and in the air above it, consulting with clean-up efforts.

When I find him in his gravel drive in a small town outside Baton Rouge he’s packing his car for Houma, home of one of the spill’s command centers. Despite a reputation as a nature lover he’s no fuzzy romantic and is calmly outspoken on everything from big hurricanes to big oil. He’d spent the day before on two flights over the Chandleur Islands, where oil had just come ashore.

%Gallery-95432%”This is absolutely the last thing we need, being the most important part of the year in Louisiana ecologically. Our wetlands are already in such sad shape and now we’ve got hurricane season approaching. It’s the growing season for the grasses and wetland plants that suck energy out of the surge, which help protect us from storms. And of course this is the time of year when the birds are breeding and the fish larvae are starting to enter the bays and estuaries.”

How bad was the view from the air? “It was truly impressive. Some of the slicks are huge – one we looked at was 10 miles by 2 miles, about a mile off the coast. If something like that came ashore it would be devastating.

“A worst case scenario would be that a tropical storm spins out next week and we have five, six, ten feet of surge and it drives that oil in and totally fouls a huge part of coastal Louisiana. In some ways we’re lucky it’s happening now rather than during the height of hurricane season, which is when we expected such a catastrophe to happen because a drill rig had been knocked over.”

Given his ongoing fight with LSU over his job – his request for a trial was turned down just a week ago, though he is appealing – I wonder if he might temper his outspokenness regarding assigning blame for the spill.

“Obviously BP, or Transocean are at fault since it’s their equipment that failed. Whether it was malfunction of equipment or human error, they are ultimately responsible. But we Americans share a fair amount of the blame. Most of us are in denial about the whole energy situation in this country so it is our fault as much as anyone else’s.

“But BP or Exxon or whoever else is not going to go drill in one-mile deep water if they can’t make money. It costs them billions of dollars to sink just one well. But they can make money because of our energy policy. If we could suddenly change it so that we all had solar panels on our roofs, use solar heating and so on, we would reduce the demand for this oil and it would become uneconomical to go into these deep waters and we could eliminate some of these problems. But I don’t think that’s going to happen, I honestly don’t. I think we’re just going to continue down this road until we have a major energy catastrophe when we are all of a sudden forced to change.”

Woman begins canoe trip from Seattle to San Diego

by Kraig Becker on

Margo Pellagrino describes herself as “a stay-at-home mom who doesn’t do a very good job at staying home.” That seems an apt description considering she has just set off on a epic canoe trip that will see her paddling from Seattle to San Diego over the next couple of months, while raising awareness about the health of the world’s oceans.

Margo started her journey on July 3rd, and over the past few days she has paddled across Puget Sound, down the Juan De Fuca Strait, and out into the Pacific Ocean. From there, she’ll turn south, with the intention of paddling her outrigger canoe all the way to San Diego, a distance of more than 2500 miles. Along the way, she’ll make planned stops in a number of cities and towns, where she hopes to spread the word about the importance of the oceans to the overall health of the planet, and how we can all do small things on a day-to-day basis that will help protect them.

This isn’t the first long distance paddle for Margo. Back in 2007 she made the journey from Miami, Florida to Camden, Maine, a distance of over 2000 miles, by canoe. She followed up that adventure in 2008 with another journey, this time along the Gulf Coast, going from Miami to New Orleans. Those trips helped to reinforce her love of the oceans, and her desire to help raise awareness about how their health can effect the rest of the planet.

You can follow Margo’s progress by reading her latest entries to her blog and tracking her via GPS. She’ll be making regular updates along the way, sharing her adventure, and message, with the rest of us.

[Photo credit: Margo Pellagrino]

Save the Serengeti from a new highway

by Kraig Becker on

One of the world’s greatest natural wonders, the Serengeti is under threat from a new source after the Tanzanian government approved construction of a highway that would pass through the iconic African plains. The new highway would be built directly through the Serengeti National Park, and could have devastating consequences to the delicate ecosystem there, but fortunately there is already a movement afoot to try to save the Serengeti before it is too late.

The Serengeti was named a World Heritage Site back in 1981 thanks to the amazingly diverse wildlife that exists there, not to mention the annual migration of millions of zebras, wildebeests, and other wild animals, across hundreds of miles of open plains. That migration is one of the most spectacular sights in all of nature, and visitors come from the world over to witness the event. The construction of this new highway could potentially disrupt the migration and alter the ecosystem of the Serengeti forever.

In response to this threat, a coalition of organizations with a shared concern over the future of the African plains has created the Save the Serengeti initiative. The website allows other organizations to join the fight against the new highway, and gives individuals the chance to sign the petition as well, letting Tanzanian officials know about our concern for the health of the natural environment there.

I visited the Serengeti a few years back, and found it to be a magical place. Watching the wildlife in the their natural habitat, was simply enthralling, and it remains one of the most beautiful and memorable places I have ever visited. The thought of a highway running through that pristine wilderness is something I can’t even imagine, and I hope that there is some way that they can find an alternative route. Needless to say, I already signed the petition, and urge you to do the same.