Twitter + Fares = Twares


Twares may not be a word in the dictionary now, but it might be a common word in travel vocabulary soon.

Twares is a noun, and it means you can get special, time-sensitive fare offers from United Airlines if you follow the airlines on Twitter.

A tweet was sent from @UnitedAirlines at around 11:10 a.m. ET on Wednesday to promote a special $63 each-way “Tware” between Washington Reagan National and Chicago O’Hare. The first tware has expired, but United is holding a 10K Twitter follower challenge (it’s at just over 5,000 followers right now). When it reaches that number, another tware might pop up.

It’s time to stop stalling and join Twitter!

You can find Gadling on Twitter, as well as most of the Gadling Team: Mike Barish, Kraig Becker, Catherine Bodry, Alison Brick, Justin Glow, Aaron Hotfelder, Tom Johansmeyer, Jeremy Kressmann, Heather Poole, Jamie Rhein, Annie Scott, Karen Walrond, Kent Wien, and Brenda Yun.

Flexjet cards moving, as even the rich feel the sting

The days of the private jet may be over – or at least put off for a while – but those with means are still doing all they can to avoid commercial flights. Fuel prices have come down over the past year, but it still costs a bundle to put a private jet in the sky, especially when much of that “extra cash” has disappeared.

So, it looks like uncooperative financial markets are making private jet alternatives, such as the Flexjet 25 Jet Card, pretty attractive. In fact, sales for this particular solution are up this year … pretty surprising in this market. The company had a record-setting month in January and is about to double its sales team. When you look a little deeper, though, you can see why the wealthy are going with a “debit card” for flying.

In addition to the sheer cost of owning, managing and operating a private jet, this group of travelers is looking to the future. The effective price per flight increases when you consider the expenses that come with keeping a jet on the ground – from crew to storage. Even if the worst of the financial crisis is behind us, the absence of recovery means that jet owners are worse off than they were 12 months ago. Without a distinct change for the better, this population needs to reconsider its commitment to private flying.

With fewer flight hours logged, the ground costs become proportionately higher, leading many to question the sense of having a jet at all. The Flexjet 25 Jet Card is among the solutions that can help the truly upscale traveler cut personal expenses without luxury. Since it offers the best of both worlds – conspicuous luxury at a lower price – it’s hardly surprising that the card is gaining traction right now.

Flexjet’s good news may be indicative of a broader trend in the travel industry, particularly among high net worth travelers. Doubtless, financial pressures lead people to make cuts, and the rich are no exception. But, it would be hasty to conclude that a dip in the Dow means total abstinence from the good life. Gradual change, when possible, is the likely course of action. As the recession runs its course, it may give life to a new breed of luxury travel companies that make comfort, convenience and style more affordable … but hardly cheap.

Five great reasons to travel now

You’ve been bombarded with pessimistic accounts of the travel industry’s decline. And, yes, I am fully aware that I’m part of it. Frankly, these reports are true. There is a problem – i.e., people aren’t traveling – and it’s driven by a combination of macroeconomic challenges and company mismanagement. But, these conditions also mean there’s no time like the present to get out on the road and satisfy your wanderlust.

To really understand why now’s the time to travel, though, you need to look past the economy. Instead, think about opportunity. Yeah, some of this is derived from a depressed travel market, but stick to the bright side. This isn’t about the airline industry: it’s about you.

Need to “justify” your urge to toss your clothes in a bag and explore? We have 10 to get you started.

1. The inaccessible is now within reach
Everybody has a dream vacation, a place (or list of places) that has always gripped your imagination. Some have never seen the ocean – except on television – and desperately want to remedy that situation. Others set their sites on the absurd and want to brave the threats to life and limb offered by Mogadishu, Baghdad and Kandahar. Whatever the wish, prices are now on your side. You can cover the basics or the exotic for a fraction of what a similar trip cost in recent years. Hell, check out Abercrombie & Kent’s recent travel sale if you need proof. Every travel dream is closer to reality than it was at this time last year.

Maybe you can go to North Korea … there’s space open for Arirang in the Fall.

%Gallery-11532%

2. You need it … badly
Obviously, economic realities can’t be ignored. If you aren’t working and haven’t had a steady paycheck in a while, it probably doesn’t make sense to drop $10,000 on a jaunt to Monte Carlo. Let’s be realistic. But, if you have access to disposable cash, you may want to invest some of it in recreational travel.

Yes, invest it.

The pressure that comes with working under adverse economic circumstances is extraordinary. A colleague gets laid off, and you’re supposed to pick up the slack – and be happy about it! After all, you still have a job. Even if you keep a positive attitude, you’re working longer hours for less appreciation. Your morale sits deep in the chilly waters of the nearest toilet.

You need to do something about this.

Get out of town a little bit. Decompress. Even if you don’t think you need a break, as your friends, family or coworkers what they think. You may be surprised at how you appear to other eyes. I lived through something similar to this in the post-dotcom recession – refusing to sacrifice billable hours for an investment in my mental health. I finally booked a short trip to San Diego and didn’t realize how much I’d needed it until I was on my flight back to Omaha (where I was working at the time).

Those who need a break most may not even know it.

%Gallery-50593%

3. Everybody wants you
I’m not going to dwell on airline pricing yet again. I’ve covered enough of that topic for Gadling, and I know I’m not the only blogger on the staff who has. So, just remember that flights are cheap. The interesting stuff, though, is going on at the hotels. Sure, rates are dropping. Again, that’s not a surprise. What you should remember, though, is that the perks are going up.

A lot of upscale properties are trying their damnedest not to lower room rates too much. For them, it’s a brand protection move. A property like the Fairmont or Ritz-Carlton, for example, doesn’t want you to get accustomed to paying dirt cheap prices. And, I get it. Their identities are built around treatment and luxury and attention – not the bargain-basement concept. While you’ll see upscale properties’ prices drop, don’t count on getting the ridiculous deals that you’ll find at mid- and lower-tier hotels.

That being said, don’t be afraid to ask for extras. Even though you’ll be paying a premium for some resorts, you can certainly stretch your dollar – probably more than you think. Ask about free access to the gym, spa credits and discounts on greens fees. Try for an upgrade to an “exclusive” floor.

Many properties are actually building amenities into package that you may not have thought to request. Eden Rock is offering free lessons for kids from the artist in residence.

If you want to go to a particular hotel, get a sense for how badly they want you as a guest. There are plenty of travel deals on the web, but don’t be afraid to make a few phone calls, too.

The secret to understanding hotels is the “room-night” concept. A room-night is the basic commodity of the trade. On May 30, 2009, a hotel has a vacancy in Room 111. If it does not sell that space, it can’t try again on May 31, 2009 – after all, that’s a new room-night for Room 111. So, hotels get one chance to sell each room each night. If they fail, the opportunity is lost. With this in mind, you can see why hotels will be willing to play ball with you.

%Gallery-51126%

4. Everyone else is stuck with a staycation
We’re all sick of the word, and the ultimate act of defiance is not to participate in that stupid concept. While people are trying to make the best of a shitty situation, understand that you can create one that’s pretty close to ideal – especially considering #1 and #3. With fewer people traveling this summer [LINK], you’ll have more space on planes and can beg for hotel upgrades with a higher likelihood of success.

Hell, try for a yaycation instead. Celebrate the fact that everyone else is stuck playing tourist in their local strip malls while you’re out seeing something incredible for the first time. Oh, and celebrate the new word that Brenda Yun gave us.

5. You’re the only piece that’s missing
We’re giving you updates on the latest travel deals steals, offering up unusual destinations and providing the occasional tip that could make your travel plans easier. There’s only one component we can’t provide: you. Read about some of the recent destinations covered here on Gadling. Check out our latest bargain travel spots (hell, there’s no reason to spend a lot of money to get out of town and relax a bit).

Then, just add you.

Virgin America is the first airline in the world with fleetwide WiFi service

Last week, we wrote that Virgin America was aiming to become the first airline with fleetwide WiFi service.

A different airline had been telling us that they would be first to reach this milestone, but as of today, Virgin America is indeed the first airline in the world with Internet access on every single one of their flights. Internet access is provided by the Gogo In-flight service.

To celebrate, Virgin America will be airing an air-to-ground Skype call on the Oprah Winfrey show this Thursday May 21st (don’t worry, Skype is normally blocked on all flights).

This call is another first for the in-flight Internet world. Previously, Virgin America broadcast a live Youtube video stream from the air, and in February 2009, they hosted a live national TV broadcast over the coast of Massachusetts. In addition to this, they were also the first airline to inform customers which flights would be WiFi enabled at the time of booking.

It is refreshing to see an airline take a new technology, and promote it this aggressively, and on behalf of geeks, workaholics and Twitter addicts from around the world, I’d like to thank Virgin America.

Internet service on Virgin America costs $9.95 for flights up to 3 hours and $12.95 for longer flights. Red-eye flights offer a discounted rate of just $5.95 and passengers with a WiFi enabled PDA or Smartphone can get online for just $7.95.

Giving up your seat for a voucher? Only on one condition!

It’s always pretty tempting. You’re sitting in the gate area and hear the voice on the loudspeaker, offering travel vouchers and other perks if you’ll give up your seat because your flight is oversold. You know the drill … “if your travel plans are flexible.” Well, while en route to the Gadling meet-up in Chicago, I got this opportunity and decided to roll the dice. Along the way, I learned a bit that you may find useful when the gate agent is trying to seduce you into seat sacrifice.

Don’t give up your seat on one airline to accept a seat on another.

Right away, I felt uncomfortable. It’s natural to hesitate when you’re giving up a sure thing. Next, the gate agents were hunting for flights … never a good sign. I was on Delta, and the next Delta flight was fully booked … even though the original announcement promised volunteers a flight on the next Delta flight. The whole arrangement left me doubtful, but the thought of $800 worth of free travel (I was with my wife) pushed me forward. Gadling top dog Grant Martin was egging me on via e-mail, along with several other members of the team.

So, I pulled the trigger.

The Delta gate agent was able to get us booked on an American Airlines flight to Chicago leaving two hours later. So, we picked up our carry-ons and trudged across the Cincinnati airport to Terminal 2, where we’d check in and catch our new flight.

A shock awaited us at the American Airlines counter: our flight had been canceled. Fortunately, the airline was able to get us on a flight that was leaving earlier … though it had been delayed five hours (i.e., it was supposed to leave at 1 PM but was pushed to 6 PM, while our canceled flight was supposed to push back at 8 PM). Unlike everyone else on that flight, we got lucky. But, I wondered, what if we hadn’t been put on the earlier American flight? How screwed would we have been?

I called Delta’s media relations department while waiting for my flight on American and heard back rather quickly. The rep wasn’t able to point to a specific policy and rushed through an explanation that wasn’t terribly encouraging. The moral of the story seemed to be that Delta would welcome you back … because that’s the airline with which you started.

A media relations rep without some form of corporate-speak to quote chapter and verse is unnerving. These are the people responsible for making the airline look good less bad. If PR can’t give you a straight (if biased) answer, what are the chances of that gate agent being able to deliver?

“It’s easier when it’s a Delta-to-Delta” change, the rep explained. So, that tipped me off. If you can’t get a flight on the same airline, don’t chance it. I was told that there is more the airline can do for you if you’re on one of its flights. That’s true. They can bargain with first class upgrades, exit row seats and other perks. But, if they send you to another airline, you lose all that leverage.

Now, if you are moved to another airline and they cancel on you, you can always go back to the one with which you started, but keep in mind that the options available to them are more limited. If they’ve spent the day accommodating bumped passengers from oversold flights, there may not be as many slots available. You’ve lost time, which means you’ve lost flights.

And, since you’ve already given up your flight, there’s little you can do. You’re at the airline‘s mercy.

With my episode last Friday, I’m still a bit confused about the gate agent’s choice of flights. To have a plane canceled in the 15 minutes it took to walk from one terminal to another felt a bit fishy. I have no evidence of a decision from convenience, but I am certainly suspicious.

Of course, I did learn something, albeit the hard way: do not give up your seat if you can’t be booked on the same airline. You’re guaranteeing a world of headache.