Adventure travel market grows to $89 billion

According to a new study commissioned by the Adventure Travel Trade Association (ATTA), Xola Consulting, and George Washington University, adventure travelers spent more than $89 billion on tourism in 2009, demonstrating the strength of the adventure market in the travel industry. That number doesn’t include the money that those travelers also spent on airfare, nor new gear.

The study questioned 850 travelers from North and South America, as well as Europe. More than 70% of all international travel originates in those locations with the highest number of travelers coming from the United States, Argentina, Brazil, the United Kingdom, Germany, and Spain. Researchers hoped to get a better understanding of the adventure tourism market, which they defined as travel, either international or domestic, that included physical activity, nature-based options, and cultural experiences, in hopes of getting a grasp on this fast growing industry.

While the full study won’t be published until later this fall, some of the findings have already been made public. For instance, the ATTA says that the typical adventure traveler is 36 years old and spends between $450 and $800 per vacation, excluding their airfare. They are also more likely to hold a passport, and are generally more educated and affluent than the “typical” traveler.

They also don’t seem to mind spending money on their travels, as in addition to the $89 billion spent on the trips themselves, adventure travelers spent an additional $53 billion on related gear, apparel, and accessories. That brings the total market value for adventure travel to $142 billion in 2009. In comparison, the cruise line world market share is estimated to have a value of about $27 billion.

As you can imagine, many travel companies are scrambling to get a piece of the pie, with more exotic treks and cultural excursions to far flung places being planned all the time. Adventure travel clearly isn’t a niche market any longer, and what was once the purview of dare devils and thrill seeker, is becoming all the more appealing to mainstream travelers too.

Epic cycling tour comes to North America

Tour d’Afrique Ltd., the adventure travel company that organizes some of the best cycling tours on the planet, has announced the latest addition to their catalog, and this time they’re bringing their magic to North America. This new ride is aptly named The North American Epic, and when it launches next May, it will cover nearly 5000 miles, stretching from the Pacific Coast of California to the Atlantic Coast of Canada’s Newfoundland.

The North American Epic gets underway on May 29th from San Francisco, and immediately proceeds south along the Pacific Coast, before the riders turn east, heading into the desert. From there it’s on to the Grand Canyon, and the Four Corners of Utah, Arizona, Colorado, and New Mexico, before tackling the Rocky Mountains themselves. The tour continues into the American Heartland, taking the legendary Route 66 east across Missouri and Illinois, then turning northward toward Michigan and the Great Lakes region, before finally crossing the border into Canada. Cycling through Toronto, Ottawa, Montreal, and Quebec, before proceeding up the scenic St. Lawrence Sea Way, the riders will experience plenty of Canadian hospitality before the ride finally comes to an end in St. Johns, Newfoundland on the 28th of August.

This three month long cycling tour features 76 days in the saddle, along with 16 rest days, and costs $9950 for the complete ride. But as with all their tours, Tour d’Afrique Ltd. offers cyclists various options for riding shorter sub-sections of the entire route. In the case of this tour, there are five shorter segments that can be ridden in any combination as well, allowing those with time constraints to take part in this great new tour too.

And for adventure cyclists looking for something a bit more exotic, check out the company’s 44 day ride along the Silk Road or their 80 day tour of South America. But for something really adventurous, go for the flagship ride, the Tour d’Afrique, which is 120 days in length and runs from Cairo to Cape Town.

[Photo credit: Tour d’Afrique Ltd.]

Leadville 100 mountain bike race takes place today

The Leadville Trail 100 mountain bike race takes place today in Leadville, Colorado, with more than 1500 racers from 48 states and 21 different countries taking part in the annual event, which looks to have its deepest field ever, despite the loss of the biggest name in cycling – Lance Armstrong.

The race is actually 104 miles in length, and features an out-and-back format. The route starts and ends at 10,500 feet, but the riders will climb more than 11,600 feet, and reach a peak elevation of about 12,600 feet, while out on the course. The Leadville trail is not the most technical of rides, but the altitude will test the endurance and conditioning of the riders from the moment they start until the finish hours later.

A little over two years ago, the race was barely known outside of the hardcore mountain biking crowd. It had garnered quite a loyal following, but it was completely off the radar for most sports fans, let alone the mainstream population. But then, Lance Armstrong, who had been retired from competitive cycling for a couple of years, announced that he would be competing at Leadville, and the media descended on the event in a frenzy. Lance would go on to finish second behind six time Leadville champ Dave Wiens, who became an instant celebrity, earning the title of “the man who beat Lance.”

Soon after that race, Armstrong announced he was coming out of retirement, and in 2009 he returned to Leadville fresh off a third place finish in the Tour de France, and in much better riding condition. The cycling legend then proceeded to put the hammer down on the mostly amateur Leadville crowd. He ended up winning the race in record time, finishing in just six hours, 28 minutes, and 50 second, and roughly a half hour in front of the second place Wiens. Armstrong was so dominant, he ended up riding the final 65 miles completely alone.

Lance was scheduled to return to defend his title, but earlier this week he pulled out of the race, citing a lingering injury that he suffered in the Tour de France and wanting to spend time with his children before they returned to school. But that race still has an incredibly deep field, including Wiens, who is hungry to reclaim the win. He’ll be challenged by Matt Shriver, who finished third last year and Levi Leipheimer, a teammate of Armstrong’s on Team Radioshack. Additionally, professional mountain bike riders Jeremy Horgan-Kobelski, Todd Wells and Jeremiah Bishop are all in attendance for the first time and are hoping to win the race as well.

The race gets underway at 6:30 AM local time with riders trickling across the finish line all afternoon and into the evening.

For an idea of what the race is like, check out the trailer for the film Race Across the Sky a documentary about the Leadville 100.

[Photo credit: AP Photo/Steamboat Ski & Resort Corp, Larry Pierce)

Adventure and luxury in Chile’s Atacama Desert

Yesterday we told you about options for taking a luxury expedition to the heart of Antarctica, one of the wildest, most remote places on the planet. It turns out there are plenty of other wild places that you can visit on your adventure vacations without giving up the finer things in life too.

Case in point, the Atacama Desert in Chile, a relatively narrow strip of land that stretches for 600 miles along the Pacific Coast of South America. The Atacama is nestled between Chile’s Coastal Mountain Range and the Andes, with this unique topography creating a rain shadow that has prevented any significant precipitation from falling in the region for the span of recorded history.

The Atacama has long had an undeniable allure for the adventure traveler, after all, it is considered the driest place on Earth. A number of trekkers come to the region each year to explore its fabled salt flats, visit small, sparsely populated villages, and take in the starkly beautiful landscapes, featuring high mountains and volcanoes in all directions. The place is also surprisingly full of life, with pink flamingos, llamas, Vicuñas, and other animals all sharing the extreme landscapes.

But over the past few years adventure travelers making the pilgrimage to the desert have often been surprised to find an award winning luxury resort located right in San Pedro de Atacama, the largest town in the area. The Tierra Atacama opened in 2008 and was immediately named to Conde Nast Traveler’s “Hot List”, as well as Travel + Leisure’s top 30 new hotels. It was also recently awarded a Juli B Style award as 2010’s Best International Resort as well, and has quickly earned itself a reputation as a spectacular place to rest and relax between excursions into the desert.
The Tierra Atacama even offers some great options for visitors who want to see the wild and untamed Atacma. They offer day trips into the desert that allow travelers to explore in a 4×4, on horseback or bike, or even on foot. They can organize treks up nearby volcanoes or cultural and wildlife expeditions that expose guests to the wonderful wildlife that call the desert home. Archeological escapes show off the local ruins and petroglyophs left behind by ancient settlers. These day trips will take adventurous travelers through wind swept canyons, up tall mountains, and across the most arid open plains on Earth.

And when you are done explore, you can return to the resort where you’ll be treated to a full spa treatment, including massages, comfortable poolside beds, or a quiet escape to the resort’s library. The comfortable rooms offer spectacular views of the nearby Licancabur Volcano, while gourmet chefs prepare tasty dishes in the resort’s top rated restaurant.

Of course, this kind of luxury adventure doesn’t come cheap. All-inclusive rates start at $970 per person for a two nights stay, based on double occupancy. But the Tierra Atacama is currently running a seven night special that includes five nights at the resort itself, as well as one free night at the Ritz Carlton in Santiago and another free night La Casona at Matetic Vineyards, which is an architectural marvel located in its own 27,000-acre private valley. The promotion runs through the end of October and includes free transfers. You can find out more information by going to TierraAtacama.com or e-mailing reservas@tierraatacama.com. You can also call 1-800-829-5325 to make your booking as well.

This looks like an amazing mix of adventure travel to a spectacular, remote location, nicely mixed with a luxury resort experience that is amongst the best in the world. What a combination!

[Photo credit: Tierra Atacama Resort]

Dunton Hot Springs: mushroom foraging and soaking in Southwestern Colorado

There are few things I enjoy more than scrabbling around in forest litter, searching for fungi. Cooking and eating them is just a bonus. I know I’m not alone in my geeky proclivity, given the number of mycological societies and mushroom festivals all over the country. Mid-August is peak wild mushroom season in the Colorado Rockies, which hosts two well-known mushroom extravaganzas of its own, in Telluride and Crested Butte.

My mushroom lust is what led me to Dunton Hot Springs, a restored ghost town-turned-resort in the San Juan Mountains near Telluride. Dunton’s executive chef, Dennis Morrisroe, is an accomplished forager who uses wild foods in his rustic, localized cuisine. Morrisroe particularly loves mushroom hunting, and takes interested guests on his forays into the Lizard Head Wilderness surrounding the property.

If you’re into wild mushrooms, then you know that this willingness to share is a bit unusual. Foragers guard their collection spots with Pentagon-like secrecy. In the mid-nineties, a rash of murders occurred in Oregon when foragers horned in on someone else’s territory (back in the day before foreign markets started competing, domestic professional mushroom foragers could fetch up to $400 a pound, depending upon the species). On one mushroom forage I did with some chefs on the Oregon Coast , we headed back to our cars, only to find a decomposing deer carcass laid across the trail (true story).

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Understandably, then, I geeked out when I received an invitation to go foraging with Morrisroe. On a humid August afternoon, we headed up into the forest to look for chanterelles, and the odd boletus (porcini). I should add that unless you have considerable experience, you should always go with, or have your forage inspected by, an expert before consuming. Because, you know, liver damage or death just aren’t fun.

Once we’d hiked into the woods, armed with pocket knives, Morrisroe gave me tips on what to look for. “With mushrooms, it’s just as important to find what terrain they like, as well as what conditions,” he explained. “Out here, for chanterelles, we look for no aspen trees, but a high concentration of pines, and good groundcover. If I know of a good area, I’ll try and translate the same elevation and conditions to other areas.” After several hours of tramping around, we returned to Dunton to clean our booty, which included about six pounds of chanterelles, and a couple handfuls of porcini.

Dunton Hot Springs is one of the most innovative and sublime retreats in the United States. The gold, silver, and coal mining town of Dunton, established in 1886, was abandoned in 1905. Following that, a series of owners and caretakers variously used the town as a guest ranch, and backpacker, biker, and hippie haunt. In 1995, the decrepit town was purchased by German businessman Christoph Henkel. His vision was to restore Dunton to its former glory, in the form of an intimate, rustically luxurious, Old West “resort,” as well as protect the 700-acre property from further development.

Dunton is located atop a natural hot spring that bubbles up near the West Fork of the Dolores River; Henkel’s original plan was to heat the property by tapping into the springs, but sediment clogged the pipes. While it’s not a bona fide “eco” property, Dunton strives to take ecological measures wherever it can: Drinking water is piped in from an extinct mine on the property, low energy fluorescent lighting is in place, recycling and composting are routine. Fifty percent of the buildings are original structures; the remainders are originals from the same era that have been preserved and transported to the property.

The twelve little guest cabins and common buildings have been gorgeously restored using reclaimed materials, and designed and decorated by Henkel’s’ arts dealer wife, Katrin. There’s also a well-stocked library (and by well-stocked, I mean there’s a bottle of Dickel bourbon and a grizzly bear-skin rug to keep you company as you pore through art, architecture, and historical texts), dining hall, and saloon. The saloon’s focal point is the original, 1886 bar, into which Butch Cassidy and the Sundance Kid (allegedly) carved their names when they escaped to Dunton after robbing a bank in Telluride. Even the lush, plant-filled Bathhouse boasts graffiti from the town’s original residents upon its weathered spruce walls. The indoor and outdoor soaking pools (sublime) are fed by the hot springs.

Surrounded by 1,500 acres of National Forest and situated on the river, Dunton offers guests a range of year-round outdoor activities: horseback riding (there’s a stable on the property), world-class fly fishing, rafting, kayaking, mountain biking, nordic and heli-skiing, ice climbing, and snow shoeing. But Dunton is equally acclaimed for its dining. Despite its isolated location and Colorado’s short growing season, the property is justly famous for both the quality of the food, as well as its commitment to supporting local ranchers and family farms whenever possible.

Morrisroe, 41, came to Dunton in April, 2008; he runs the kitchen with just one employee, sous chef John McClenny. Originally from Trinidad, Colorado, he attended culinary school in San Francisco, then stayed in California to work in a series of impressive kitchens, including The French Laundry. Eventually, he returned to his home state to become sous chef at Durango’s Seasons restaurant. He first developed his sensibilities about seasonality and locality from working in California, but was further inspired by his chefs at Seasons. His love of feeding people and getting them excited about eating was ingrained at an early age. “My mother and grandmother fed me well as a kid, and taught me the fundamentals of cooking. But what I didn’t realize until I came [to Dunton] is that they also taught me how to take care of people.”

Morrisroe’s eagerness to share his mushrooming spots is, I suspect, also because he’s so inspired by the wild and cultivated ingredients growing practically out his kitchen door. He works closely with Hungry Oasis Farms in Dolores, 40 miles away, and shops at the farmers market, “to the best of my ability. We currently don’t grow anything on the property because at 8,700 feet, the growing season is just too short.” Colorado is composed of so many microclimates that farming in Dolores is a viable enterprise.

Free range, hormone- and antibiotic-free pork and grass-fed, grain-finished beef come from Dunton’s maintenance man, Keith Evans; lamb are Navajo-Churro, a heritage breed purchased from the Navajo Nation outside of nearby Cortez. Morrisroe has also developed a good relationship with his seafood vendors, and has all of his fish Fed Ex’ed or UPS-delivered (because, one would assume, when guests pay as much as they do for a stay at Dunton, they likely have some very specific menu requests). In winter, when Dunton is buried under snow, he utilizes cellared root vegetables and hard squash, and relies on produce brought in from Colorado’s “banana belt” on the Western Slope, near Grand Junction.

Morrisroe’s passion, however, is foraging. “It’s a nice, relaxing way to wander the woods and get your produce at the same time,” he explains. “It’s been a hobby of mine for about five years, after I learned about it from a baker I worked with in Durango.” In addition to mushrooms, he collects odds and ends like wild mint, and chamomile. These end up in cocktails (wild mint mojitos), and on the table, in the family-style meals he describes as “fresh, simple, regional food.”

Late in the afternoon after our forage, Morrisroe, a couple of helpers, and I cleaned our haul. “I’m kind of a greedy, selfish person,” he joked. “When I clean mushrooms, I use a soft brush or paper towel instead of water, to retain all of the flavor.” I have to agree; when you’re dealing with the first wild mushrooms of the season- especially after you’ve collected them yourself- you want to savor every last, earthy, molecule.

At dinner that night, Morrisroe let our forage take starring role, with a simple salad of roasted porcini with arugula, Parmigiano Reggiano, and white truffle oil, and sea bass with a ragout of local corn and chanterelles, alongside Hungry Oasis Farms green beans and fingerling potatoes. Paired with marvelous selections from Cortez’s Sutcliffe Wines (believe it or not, there are a handful of great winemakers in Colorado) the meal was a celebration of seasonal ingredients, and the wild beauty of Dunton.

Dunton Hot Springs offers cooking classes, as wells chef-led mushroom forages (late July through August), and assist with food preparation and cooking, by request.

Chanterelle & Gruyère Fritatta

The key to sautéing mushrooms, says Morrisroe, is to have adequate heat, and not crowd them in the pan. This allows them to caramelize, which concentrates their flavor.

Recipe by chef Dennis Morrisroe

Serves 8-10

1 large russet potato
1 lb. fresh chanterelle mushrooms, cleaned
2 cloves garlic, minced
1 T. fresh thyme, chopped
10 large eggs
¼ c. heavy cream
2 t. white truffle oil
½ c. grated Gruyère
Unsalted butter, as needed
Salt and freshly ground black pepper, as needed

Preheat oven to 350 degrees. Peel the potato and slice to ¼-inch thickness. Heat a 10″ cast iron skillet over medium-high heat, and melt enough butter to coat the sliced potatoes. Add the potatoes, season with salt and pepper, and coat them with the butter. Place whole skillet in the oven, and roast potatoes until tender, about 10 minutes.

Meanwhile, sauté the chanterelles in a small amount of butter (you may also use half olive oil), in a large frying pan over high heat. Sauté until the juices are released and reduced to a thick sauce, and the chanterelles have begun to caramelize. Remove the chanterelles from the heat, and season with the chopped garlic, thyme, salt and pepper.

Whisk the eggs with cream, truffle oil, salt, and pepper. To assemble the frittata, arrange the potatoes in a tidy layer that covers the bottom of the skillet. Add the chanterelles on top of the potatoes in another tidy layer. Pour the egg mixture over the chanterelles, making sure the tops of all of the mushrooms are moistened. Sprinkle the gruyère over the top of the egg mixture. Bake the frittata until the eggs are completely set and the edges are golden, about 30 minutes. Let the frittata rest for about 5 minutes. Using a thin spatula, gently and carefully remove the frittata from the pan onto a cutting board. A long serrated knife works well for slicing the frittata; it generally 10-12 provides slices.