Talking Travel with GuideGecko.com

by Brenda Yun on

A few weeks ago, the world wide web saw the launch of a most useful travel resource called GuideGecko.com. Guide Gecko hopes to serve the dual purpose as an online bookstore and independent travel writing recruiter. The site’s mastermind, Daniel Quadt, spent the past year and countless hours speaking with travelers and writers to make Guide Gecko a useful travel resource. The end result hopes to please independent, knowledgeable travelers as well as those setting out for the first time.

Daniel sat down with me to talk about travel, GuideGecko.com, and the site’s potential.

BY: Thanks for taking time away from Guide Gecko’s exciting launch to correspond with Gadling. Where are you now, and do you have any plans to travel to either promote the site or for recreation in the near future?

DQ: I am in Singapore, the base for Guide Gecko and my ‘hometown’ in the last four years. Singapore is a perfect travel hub for South-East Asia, and I plan to visit Malaysia, Thailand, and perhaps Indonesia in the coming weeks and months. I don’t have a fixed schedule yet, so maybe faithful Gadling readers can let me know if they know of any event that could be interesting for Guide Gecko, or if they simply want to meet up and say “hello.”

BY: Can you briefly describe for our Gadling readers the kind of traveler you are? How often do you travel? Where is your dream destination? What is your preferred mode of travel?

DQ: I started traveling extensively during my studies, when I was a part time software developer for a major airline, and got to enjoy discounted tickets all around the world. Nowadays, I usually travel with my wife, and we try to go backpacking through southeast Asia every few months. I do like sightseeing in cities and temple ruins, but also enjoy lying in the water on a nice beach, sipping beers and waiting for the sunset. Given the proximity to Singapore, I would say that the ‘double beach’ on Pulau Redang, an island off of peninsular Malaysia’s east coast, comes very close to being my dream destination.
BY: Where did the Guide Gecko idea come from? Of all genres (ie: fiction, non-fiction, coffee table reads), why did you choose travel?

DQ: Naturally, the idea came while traveling – in Penang, Malaysia, to be precise. We usually prefer to have a drink in a bar with some locals around us, and try to eat in places where not all of the other diners are fellow travelers ordering what the Lonely Planet recommends. Nothing against the Lonely Planet – we have big collection ourselves – but the locals know what’s best and what not, and their information is always up-to-date. We thought there must be a way for both locals and tourists to profit from this. Our goal is to make this information available to anyone who is interested, in a concise way through travel, lifestyle and entertainment guides and not scattered over isolated travel tips or blogs.

BY: What service do you hope the site will provide for both writers and travelers in a way that is not yet offered online, through publishers, or in bookstores?

DQ: We bring authors and publishers together with customers and readers. We provide an opportunity for customers to find exactly the guides they need, and for authors to market their guides to consumers worldwide. Any budding author can publish his or her guide as a printed book or as a PDF download. The guide can have any length, from 1-1000 pages, and can cover any travel, lifestyle or entertainment topic. Publishing on Guide Gecko is free. As an author, you only need to write and upload your guide. We take care of everything else, from marketing and payment collection to printing and shipping. Authors set the retail price and earn up to 75% for each sale, from the first copy onwards.

BY: How does Guide Gecko market independently written guides by “greenhorn” travel writers? What kind of service does the site provide to ensure a degree of success for these guides opposed to the commercial (Lonely Planet, Frommer’s, etc) guidebooks?

DQ: We intend to make Guide Gecko the first in mind website for travel guides. We believe it is a great way for independent authors to market their guides. Customers may visit the site to order a Lonely Planet but end up buying your guide, especially if you offer it as a reasonably priced PDF download. When writers publish their guide on Guide Gecko, it will be listed on the front page, where it gets maximum visibility. An affiliate program where website owners, such as travel or food bloggers, can promote our guides on their site and earn a certain share of the revenue is also in the works.

BY: Do you promote the site only on the internet, or do you use offline marketing as well?

DQ: We promote the site online and offline. We have already experienced great media coverage, including feature articles in magazines and newspapers. We have focused our offline efforts on Singapore and southeast Asia as a start. We’ve already participated an interview on TravelTalkRadio, a U.S. radio show. I continue to sum up the media coverage in Guide Gecko’s company blog, so feel free to check that out for the details.

BY: If I were a consumer using the site, how could I be certain that I’ve chosen the best guidebook to fit my needs?

DQ: Our intention is to make the site as consumer friendly as possible. Users can find the right guides by searching not only by destination, but also by categories. You can combine categories too. For example, you can search for ‘budget travelers’ along with ‘barhopping’ — or ‘women’ with ‘wellness’ (and vice versa). When it comes to quality, we have a rating and review system where you can read what others think about the guide. We are currently developing a ‘preview’ functionality, which allows you to preview certain pages before making a decision. If that’s not enough, you can also ask questions to the author or to fellow users.

BY: I know you spent a considerable amount of time talking with travelers and writers to make this a great travel resource. What have you learned about the travel industry in the process, and in what ways had your initial vision for the site changed after gathering information, advice, and suggestions from travel enthusiasts like myself?

DQ: I have learnt that there are many budding travel writers with lots of interesting topics and good writing skills. However, many complain that there is a lack of opportunities to market their writings. They pitch their stories to magazines or guidebook publishers, only to collect rejection letters, if it all. I sincerely hope that Guide Gecko will provide them with the right tool to reach out to consumers. The market may be small for some niche topics, but with Guide Gecko, it is possible to serve such customers.

To give you an example, I am in contact with some authors who write guidebooks for travelers with disabilities, which are very comprehensive guides with lots of information you won’t find in any off-the-shelf guide. (Who knew there is a wheelchair friendly access to the Sacré Coeur in Paris though an elevated walkway from a neighboring guesthouse!). I hope that Guide Gecko will provide such guides with the attention they deserve, and let the authors focus on writing more guides of this caliber while we take care of the marketing, logistics and payment.

I have also talked to potential customers. Many of them told me something like, “If you could provide us with good guides on where and how to travel with
children, we’d be your first customers.” That showed me that there is a demand for many niche topics, which is how we came up with our 68 guide categories.

BY: If all goes well with the Guide Gecko launch, in what ways could you see the site grow or expand?

DQ: I would like to venture more in the area of electronic guide formats. I believe this is the future for guidebooks. Who wants to carry a heavy book when you already have a large-screen camera or a PDA with you all the time? It would be good to offer downloads for commercially available titles as well, be it as PDFs or in more interactive formats. So, if you are a publisher interested in this field, do let me know and we can see how we can work together!

Travel enthusisiasts: STAY TUNED to Gadling and Guide Gecko next month for an opportunity to submit your travel guide requests and/or proposals for great prizes! Or, If you’re a traveler in need of a special guide or a writer in need of platform and you’re ready to get started, head over to GuideGecko.com right now and create an account. Membership is free.

Travel guidebooks: Choosing the one that’s just right

by Brenda Yun on

My Cuba travel companions and I accomplished the ultimate travel guidebook experiment during the first week of our travels. We each decided to bring a different Cuba guide with us to test which guidebook reigned supreme (kind of like the Iron Chef: Cuba). I was never a good science student, so I apologize for the rudimentary experiment form that follows…

Objective:
To identify the guidebook that provides the most comprehensive and useful information for travelers to Cuba.

Participants and their respective materials (guidebooks):
Lora – Lonely Planet Cuba by Brendan Sainsbury
Frank – Frommer’s Guide to Cuba by Susan Boobbyer
Peter – The Rough Guide to Cuba by Matthew Norman & Fiona McAuslan
Brenda – Moon Handbook Cuba by Christopher P. Baker

Procedure:

1. Carry each book with us every day while sightseeing in Havana for one week in April 2009. (I unfortunately didn’t bring my Moon Handbook with me to Cuba, but have since browsed through it carefully. The other three we humped everywhere. Only the Havana sections were thoroughly utilized, as well as general tips for other destinations such as Trinidad.)
2. Identify travel guidebook components and assessment criteria.
3. Use assessment criteria to rank the usefulness and/or accuracy of the guidebook components.

Hypothesis:
Before the trip, most participants’ top guidebook choice was Lonely Planet. Personally, I permanently dissed Lonely Planet when I was writing for Viva Travel Guides in Colombia last year and found out that LP’s Colombia guidebook writer, Thomas Kohnstamm, researched his book (with LP’s consent) from the States. Despite these sentiments, I suspected we would likely discover that, while LP’s information would be quite useful, it would also be the most used guidebook in Cuba, thereby making it an overexposed travel resource.
Assessment
What follows is our assessment of the important guidebook components.

  • Author: There’s really no doubt about the most experienced Cuba author in the bunch. Moon’s Christopher P. Baker has been traveling to Cuba for nearly 20 years — once by motorcycle. And he’s met Fidel Castro. (Read my “Talking Travel” post with him HERE).
  • Country overview and history: Lonely Planet always does a fantastic job with the informational section to country guides, and this one is full of well-written, helpful history and facts.
  • Suggested itineraries: LP’s Brendan Sainsbury also puts together some really original trip ideas like “Roads less traveled” and “Bird-watchers dream.” However, the one problem with these is their length. Sainsbury has several trips of up to two months, but tourist visas expire after 30 days.
  • Maps: Lonely Planet, hands down. Their maps are not only accurate but extremely handy.
  • Accurate information: Moon Handbooks is chock full of accurate and insightful info. Spot-on addresses, up-to-date phone numbers, and exact hours of operation are all there.
  • Size: Frommer’s Cuba is the lightest and most travel friendly. It’s not realistic to carry around a hunking travel guide like the Rough Guide to Cuba or Moon Cuba.
  • Cuba-specific issues we encountered: The casas particulares information in all of the books just aren’t useful — the reason being that casas, with their two-guestroom per night limit, can easily become full.
  • Online tools and information: Moon Cuba has the richest online resource, with information drawn from Baker’s guidebook as well as a cool blog updated by Baker himself. Be aware, however, that Internet is expensive in Cuba (US$8 per hour). Do your research ahead of time, and leave your time there for travel.

Conclusion
Based on Christopher P. Baker’s wealth of experience in Cuba, Moon is a sure thing. Sainsbury’s Lonely Planet Cuba is also a rich and trusty companion. Frommer’s Cuba, though the most recently updated (in January 2009), provided the most basic travel and destination info. We didn’t use the Rough Guide to Cuba at all; it was unjustifiably heavy and difficult to follow.

I think it’s worth mentioning that too many people carry the Lonely Planet guidebook around — not just in Cuba but around the world. In Cuba, it’s the only one I saw in at least five different languages (the content is the same). While useful, Lonely Planet is suffering from a unfortunate hipster effect: the same restaurants, hotels, and sights are becoming overrun by “budget backpackers,” and travelers are relying too heavily on LP-specific travel tips and suggestions.

Cuba is a really easy place to travel without a guidebook, but few tourists are willing to trust themselves and explore the place emptyhanded.

Please keep in mind that this experiment was based purely on our experience using Cuba guidebooks in Cuba and that our collective experience using these guidebooks should be taken as lightly or seriously as you deem worthy.

Talking Travel with Road Trip USA writer Jamie Jensen

by Brenda Yun on

Avalon travel writer Jamie Jensen, whose travel guidebook, Road Trip USA, hit book stands earlier this month, took time from his busy book tour to answer a few questions about travel, writing, and road tripping across the country.

Don’t forget to enter the Gadling Giveaway of the latest edition HERE, or read my glowing Travel Read review of the book HERE.

Enjoy the interview!

BY: What is the most scenic/interesting/enjoyable stretch of road you’ve encountered?

JJ: One lifelong favorite (well, 30 years and counting…) is the famous stretch of Hwy-1 along the central California coast, through Big Sur. This is an amazing engineering and construction feat – carved out of the cliffs beginning in the 1920s; it offers incredible views and takes drivers to places we couldn’t otherwise reach. The combination of the natural world and the manmade improvements (not just the roadway, but the many rustic lodges and historic sites) is simply amazing – just take it slow!

The Blue Ridge Parkway in North Carolina is another amazing road to drive, winding through the forests along the Appalachian crest, and for something very different I like to head down to Florida to drive the “Overseas Highway”, which is basically one long bridge over the blue waters of the Caribbean Sea, from near Miami and the Everglades all the way to the tip of Key West.

New England has tons of great two-lane country roads-and perhaps the country’s most beautiful stretch of Interstate Highway, I-93 thru Franconia Notch. And even higher up in the mountains, the Rockies have at least two unforgettable roads, the wonderfully named “Million Dollar Highway” in Colorado, and the sinuous “Going-to-the-Sun Road” through the heart of Glacier National Park.

I could go on – but these are a good starter.


BY: What compelled you to travel nearly half a million miles of asphalt?

JJ: I don’t think I ever intended to spend so much time driving around – and certainly not to accumulate so many miles – but over the years I’ve kept looking at maps and wondering what these places really looked like, and then with Road Trip USA I’ve been going back again and again and keeping track of what’s new. So it has all added up. Then again, there is something like 6 million miles of paved roads across the country, so I’ve really barely scratched the surface.

BY: How did you gather all of the information about the places you traveled?

JJ: Because I’m interested in older roads, the ones that were main roads before the Interstate Highway system came thru in the 1960s, my first best source of ideas for places to travel was a series of 1930s and 1940s travel guides covering all the old US Highways-these were put together as a “New Deal” project for out-of-work writers, and were written by the likes of Saul Bellow, Ralph Ellison, and Jim Thompson.

The WPA guides are great stuff – and full of insights that still resonate today.

More practically, since I cover places to eat and sleep and have fun, as well as the history and culture of these different places, I used to write or call the sundry Chambers of Commerce and tourist promotion organizations for each state, region, city and town, and ask for their brochures and maps.

Now of course, all of that information is on the Internet – but nothing is as valuable as actually visiting these places and seeing (and tasting!) them for myself.

BY: What is the biggest advantage and disadvantage to traveling by car?

JJ: The advantages of traveling by car – especially in a country as huge and car-dependent as the USA – are numerous and probably obvious. Cars offer freedom to go where you want when you want, in comfort and at your own pace. And because it costs about the same to travel with four or more people as it does to go alone, the economics of driving over buying airplane or train tickets is pretty compelling.

That said, the downside of traveling by car is closely tied with the advantages – namely, what with sound systems and air conditioning, etc., cars are so comfortable that is sometimes means it can be hard to stop and actually experience the places you pass through.

So, despite the inertia of buzzing along at 70 mph, for a memorable road trip it’s important to make every effort to stop and get out of the car, even for a few minutes, so the sights and sounds can sink in, and really leave an impression.

BY: How did you score the gig to travel across the country and write this book – and what advice do you have for aspiring travel writers?

JJ: Before I wrote Road Trip USA, I had already established myself as a travel guidebook author, writing and overseeing guidebooks to California and all of the USA for a number of “traditional” publishers (Rough Guides, Michelin Guides, Fodor’s, and those nicely illustrated “Eyewitness Guides” from Dorling Kindersley) so I had a pretty good track record. When I started working on what became Road Trip USA, I never thought I would find enough sights to make a 900-page book, but nowadays the challenge is to keep it from getting too big!

My advice to aspiring travel writers is simply to write. Unfortunately, it is very hard to get paid very much for travel writing, but if you can combine it with other things, it may work out. Once you’ve written something, you’ll have it forever, but if you don’t write things down and tell your stories (even it’s just for yourself right now), the stories start to fade away. And who knows! Maybe tomorrow you’ll find a publisher who wants a whole book of your adventures. If you’ve written your stories along the way, you’ll be much better placed to take advantage of opportunities.

On a more positive note, with the wonderful world of the Internet, it is a lot easier for people to be “published” and reach interested readers directly (through websites and blogs etc), though I don’t know of anyone who is making anything like real money doing this.

BY: What will be your next project? More road tripping or are you growing roots in California?

JJ: That’s a good question. Since I finished the last edition of Road Trip USA, I switched gears a little, and have taken a 6-month trip to Berlin, where the relationship between history and tourism are so much more complicated than they are compared to say, getting your kicks on Route 66. For me, growing up in southern California during the Space Age 1960s with all the fear of Commie infiltrations and imminent nuclear war, it’s been fascinating to spend a length of time where so much horrible stuff happened. Though I don’t think I’m going to do a “Guilt Trip” alternative of my “Road Trip” work, I’m more interested than ever at looking into the mechanics of how we (as individuals, communities and as countries) “remember” history, through monuments and parks and preservation of “historic” places.

Gadling is currently accepting entries to a giveaway of Jamie’s Road Trip USA guidebooks. Entries are due by Friday, April 24 @ 5 p.m. EST!!!

Check out my review of Road Trip USA while you’re at it.

Talking Travel (and Cuba) with award-winning travel journalist Christopher P. Baker

by Brenda Yun on

Christopher Baker is the 2008 Lowell Thomas Travel Journalist of the Year and has visited Cuba more than 30 times. He’s personally met with Fidel Castro, as well as leading members of the Cuban government and is personally acquainted with key figures within Cuba as well as key industry figures outside Cuba. Baker is not only a Cuba fanatic who is intensely interested in Castro’s family life and lovers, Cuban cigars, Che Guevara, and classic American cars, he happens to know a great deal about other parts of Central America, too. Baker has appeared on ABC, CNN, NBC, and NPR Public Radio.

I had the privilege of corresponding with Baker about his contributions to his Moon Cuba handbook (for which he keeps a very informative blog) as well as his future endeavor in Colombia. As my Cuba Libre posts come to a close, I feel it may be most poignant for Gadling readers to get some perspective from Baker, whose insight on Cuba is not only enlightening, but also educational and inspiring.

BY: How many times have you been to Cuba, and how much time did you spend them collectively?

CB: More than 30. I shall be there for three months total this year over three trips. Most visits I fill my days and evenings researching for my guidebooks and magazine stories. I’m always looking for what’s new.

BY: What is your favorite place in Cuba — and why?

CB: No doubt about it. I have two. Habana Vieja (Old Havana) simply astounds with its wealth of historic buildings, and its heady atmosphere and endless this to see and do. But I am never happier than when simply rocking in a rocking chair, with a rum and cigar, watching the pretty Cubanas go by. Meanwhile, I always long for Trinidad, another UNESCO World Heritage site, for its intact colonial charm and sleepy pace of life.
BY: What is one of your fondest memories in Cuba?

CB: After 15 years of traveling to and reporting on Cuba, I never cease to be amazed by its surrealism tinged with sensuality. I often regale the tale of having gone to pick up my girlfriend Mercedes (a showgirl dancer at the Tropicana nightclub) after work. This night she had shaved her head entirely and was dressed all in white, from turban to white high-heeled shoes and bobby-socks. She wore many colorful collares (necklaces) and bangles. She had just been initiated as a santera, in the Afro-Cuban santeria religions and for a year henceforth would wear only white and follow specific proscriptions. We hailed a 1950s taxi and settled into the back seat. Passing through a narrow dark street in Centro Habana, a policeman jumped out and stopped the taxi. A man lay at the side of the road, bleeding profusely. The policeman was commandeering the taxi to take the man to the hospital. Mercedes wound down the rear window and poked her turbaned head out.
“You can’t do that!” she said in Spanish. “I”m Santa Teresa!”
The black policeman looked aghast, fingered his own collares, and shouted at the taxi driver to go. He waved us on and ran off to look for another vehicle.
“What on earth did you tell him?” I asked her.
“I told him I’m Santa Teresa, the patron saint of the dead. If he’d put that man in the car I might have killed him!”

BY: Why did you pursue Cuba and not some other place in the world? What did Cuba have that piqued your interest more than any other country?

CB: Cuba pursued me! When asked to author a guidebook in 1991, I instantly knew that this would be a unique adventure. Cuba seeped into my soul. More so back then, but still today. Its unique combination of socialism and sensuality, its unique history, combined with its Hollywood time-warp settings, twine to produce a haunting realm of eccentricity, eroticism, and enigma.

BY: You wrote a book about motorcycling through Cuba. What was that like?

CB: Well, it was one of my greatest adventures. The bike opened me up to the people, made me more accessible as well as more of a curiosity. It permitted me to go places I could never go in a car — the bike was a BMW GS adventure tourer. There was never room for males, but somehow I did managed to squeeze a few slender females behind, although not all at the same time (alas).

BY: What is your take on the U.S.-Cuba trade embargo? How could a lift of the embargo affect Cuban life?

CB: Here’s an extract from my op-ed piece, “Save Cuba first, ruin it later,” in today’s National Post newspaper (Canada)…

Possibility hangs in the air like intoxicating aromas of añejo rum. After more than a decade of traveling to and reporting on Cuba, I’m suddenly feeling quite giddy.

What this means for Cuba is another matter. An invasion of U.S. tourists should prove a godsend for the impoverished Cubans. Then again, as American influence spreads more, the isle may be spoiled. It doesn’t take great imagination to envision how Cuba could again become, in Somerset Maughan’s piquant phrase, “a sunny place for shady people.” The country’s demimonde bubbling beneath the surface is just waiting for someone to marshal it.

That’s my biggest fear. That the yanks will ruin Cuba. But it’s a risk I’m prepared to accept in order to advance the long-overdue right of all U.S. citizens to smoke the finest cigars in the world, and hire a 1950s Caddy to explore this wonderful realm.

BY: What is next for you? Will you return to Cuba, or do you have your heart set on another destination?

CB: See my website for my travel schedule. Colombia is calling… but this year my time will be filled with Cuba!

Gadling Giveaway: Road Trip USA

by Brenda Yun on




Gadling is teaming up with Avalon Travel to bring you a great giveaway! A few days ago, I reviewed Road Trip USA, Avalon’s latest guidebook written by road trip extraordinaire Jamie Jensen, who also was gracious enough to answer a few questions and Talk Travel with me. Believe me when I tell you: this is the Road Trip bible – 900 pages of travel tips and fun facts that cover the 48 contiguous states and even a little bit of Canada.

Now, you can win a free copy of Jamie Jensen’s brand new Road Trip USA guidebook by leaving a comment in the bottom of this post by Friday, April 24, 2009 @ 5 p.m. EST. Your comment must provide a description of a place in the continental U.S. that you believe people need to see before they die. Please specify the city (if possible) and state where we can find this place. This comment shouldn’t be longer than five sentences, please.

Three winners will be picked randomly. The first winner will receive his/her very own copy of Road Trip USA, and two others will receive one of Jamie’s regional guides to either the Pacific Coast Highway or Route 66.

  • The comment must be left before Friday, April 24 at 5:00 PM Eastern Time.
  • You may enter only once.
  • Road Trip USA is valued at $29.95. The regional guide books are valued at $9.95. (Sorry, but you don’t get to choose which of the regional guidebooks you receive.)
  • Click here for complete Official Rules.
  • Open to legal residents of the 50 United States, including the District of Columbia who are 18 and older.

    • It’s that simple!

    Just so you get the idea, here’s my destination of choice. But don’t worry: I already have my copy. Now go and win yours.

    Brenda’s “entry”: Growing up in Hawaii, I didn’t understand the nation’s fascination with baseball. Why are grown men wearing tight pants and running around three bases? I didn’t get it because I’d never been to a baseball game and the most quintessential ballpark I have to say is Fenway in Boston, Massachusetts. From the Pesky Pole and the Green Monster to Yawkey Way and Landsdown Street, Fenway’s got it all. Plus going to a game at Fenway is absolutely electric.

    Look for a follow-up post and announcement on Gadling late next week!