Cruise lines traditionally devote a great amount of resources collecting art that will adorn the walls of individual staterooms and public spaces. Thoughtful collections help ship designers tie in a central theme that often runs throughout the interior of ships and sometimes on the exterior as well. It’s a high-stakes game of procurement and placement that can transform a ship into a floating display.
Not Your Mother’s Art
Travelers who have done a cruise vacation on any number of mainstream cruise lines know about art auctions on board. That’s not what we’re talking about here.
Art auctions are a profitable revenue stream for cruise lines that entice participants away from the pool deck or casino with free champagne during the event. Called into question on numerous occasions, the value of art bought at sea is difficult to nail down and commonly appraised much lower on land.
Put that thought out of your mind. The cruise line art we’re talking about today is the real deal, featuring creations by top tier artists like Romero Britto, Thomas Kincade and Peter Max.
Bringing Big Names Along For The Ride
Partnering with obscure and well-known artists, works take the form of paintings, lithographs and sculptures ranging from the traditional to over-the-top custom pieces designed specifically for a certain ship.
Royal Caribbean brought Peter Max along for the ride on inaugural sailings of giant Allure of the Seas, the largest cruise ship in the world, and an on-board Britto store where works from Romero Britto are featured.
Thank cruise line art programs for sparking the idea of branding that has brought partnerships with celebrity chefs, big-name entertainment and normally land-based service providers to sea.
Not Just Inside The Ship Either
Norwegian Cruise Line announced recently that David Le Batard (AKA “LEBO” ) was chosen to create the hull art (pictured above) for the new 4000-passenger Norwegian Getaway to be based in Miami.
“Norwegian Getaway will be Miami’s ship and, therefore, we wanted to ensure that her hull was designed by an artist with strong ties to Miami and the Latin community,” said Kevin Sheehan, Norwegian Cruise Line’s chief executive officer in a press release. “Having begun his career in South Florida, Dave is an artist that is entrenched here. His work adorns the city and I’ve learned that he is also a genuinely nice guy. He is a shining star in Miami, as well as the global art community.”
Similar to the close pairing of sister-ship Norwegian Breakaway to New York City, the cruise line is going down the same road with Norwegian Getaway hosting a South Florida theme. On Norwegian Breakaway, it was Peter Max designing hull art that features images of the Statue of Liberty and the New York skyline.
On Norwegian Getway, set to debut in February 2014, Batard will add images of a mermaid, sun, swirling waves, palm trees and pelicans to support the ship’s South Florida theme.
Art, The Experience
Also on the exterior of a ship, the imagineers at Disney Cruise Line took the ship’s satellite transmitters, normally an eyesore, and made them into something unique. On the top forward deck of the Disney Fantasy, Satellite Falls is a new Disney Cruise Line feature that adds “a gentle water curtain to one of the ship’s satellite transmitters,” says Inside The Magic of this video. “The surrounding area features a relaxing open deck with views of the front of the ship”
Celebrity Cruises takes art to unique places as well. When last year’s Celebrity Silhouette, sister-ship to Celebrity Reflection debuted, Gadling reported that Celebrity had commissioned Kurt Werner, the inventor of 3-D street art, to create an innovative art installation at the New York Stock Exchange. Stock Exchange employees had fun “relaxing” on the hammock and “grilling” on what was then the industry’s first outdoor, interactive grill restaurant, called The Lawn Club Grill.
Spare No Expense On Art
Setting sail this week for the first time, new Celebrity Reflection features a $4.1 million collection of art that in one way or another supports the “reflection” theme on the ship. Over 6,000 works make up the ship’s collection, part of the Royal Caribbean International company inventory that spans over 40 ships.
What goes into creating an at-sea art collection? Purchasing art works or commissioning specific works by international emerging, mid-career and established artists is key as we see in this video:
Engaging Passengers
Art runs through ships as an element of the cruise experience we don’t hear a lot about. Its there and those who take the time to look are often surprised by the captivating quality of works at sea. Also at sea, some lines engage passengers, teaching and challenging them to try something new, creating art of their own.
Celebrity Cruises has a hands-on program on their Solstice-class ships and others that have been “solsticized” adding popular features to older ships. The Art Studio, a new venue on The Lawn Club has along for the ride two artists-in-residence who offer hands-on classes in many creative arts. Master Artists from The ArtCenter South Florida also host art classes, lectures and demonstrations on topics ranging from jewelry making to sketching and painting.
Passengers on Princess Cruises can choose from about 20 courses per voyage from four core subject areas – Culinary Arts, Visual/Creative Arts, Photography and Computer Technology. Ceramics or pottery are popular with passengers who fire their creations on board to take home later. Digital travel photography and watercolor techniques are also offered.
Just about every major cruise line has an onboard art collection they are proud of and they want passengers to know all about it. Hosting tours, both with an art expert along and self-guided, cruise lines take passengers on a voyage within a voyage. Enabling those who appreciate fine art an additional at-sea experience, the art we find at sea adds an extra dimension worthy of our consideration.
[Photo Credit- Norwegian Cruise Line]