Bad marketing: don’t use a horse to advertise a butcher shop

by Sean McLachlan on


I spotted this butcher shop sign near my new home in Santander in northern Spain. What’s wrong with this picture? Yeah, the “Equine butcher shop” is using a horse to advertise its product!

Now I’m going to give this hardworking small business owner the benefit of the doubt and assume horse was never sold at his shop. I can’t say for sure, though, since the place went out of business before I arrived. I wonder why?

Want to see more embarrassing adverts? Check out this Facebook page dedicated to bad marketing.

I’m curious, has anyone out there actually eaten horse? What does it taste like?

“iPads in every stateroom,” says one cruise line

by Chris Owen on

In a bold move, Royal Caribbean International announced today the addition of “iPads in every stateroom” on board onboard Splendour of the Seas, undergoing dry dock refurbishment right now.

“Based on consumer research, we added the iPads to greatly enhance guest communication, interactivity and to continue to offer industry leading technology that helps enhance the guest experience,” said Lisa Bauer, senior vice president, Hotel Operations, Royal Caribbean International.

Embracing technology and staying current is nothing new for Royal Caribbean International. Not long ago, sister-line Celebrity Cruises introduced a new iPhone app that represented a natural evolution of their programming, welcoming a new generation of cruise passenger. A Celebrity iLounge is a popular gathering place. As an Authorized Apple Reseller, some ships have a retail area where guests can try out and buy various Apple products and accessories plus an “enrichment center” that offers classes on the iLife suite of programs and other general topics.

On Splendour of the Seas, iPad’s will empower guests with an additional medium by which to receive and use information on their cruise vacation. Guests will be able to access the daily Cruise Compass shipboard newsletter of events and activities, personal daily itineraries and shore excursions, monitor their onboard account, order room service, view restaurant menus, access the Internet and watch movies. The iPads will be available beginning mid-February 2012 on Splendour of the Seas before being extended to all Vision-class ships when each undergoes revitalization in the following two years.

The iPads will offer guests the opportunity to access all of that information not only from their staterooms, but through the ship-wide WIFI system wherever they go onboard.

In addition to the iPads, upgraded Splendour of the Seas will also have new stateroom amenities such as flat screen televisions, new bathrooms, and completely remodeled interiors, including luxurious new linens and furniture, as well as an additional 124 balconies. The ship also will be outfitted with the digital wayfinding technology that can be found on the line’s acclaimed Oasis-class ships.

Upon completion of the refurbishments, Splendour of the Seas will sail a trans-Atlantic voyage on November 25 from Lisbon, Portugal to her seasonal home port of Sao Paulo (Santos), Brazil. From there, she will offer a variety of South American itineraries that take advantage of the summer season in Brazil.

Flickr photo by Chirantan Patnaik

Is the Romulus and Remus statue a copy from the Middle Ages?

by Sean McLachlan on


It’s one of the most famous symbols of ancient Rome–the legendary Romulus and Remus suckling from a she-wolf. Legend has it the brothers were born to a Vestal Virgin who had been abducted by the war god Mars. Abandoned, they were raised by a she-wolf. As adults they fought each other. Romulus killed Remus and went on to build Rome. The statue graces Rome’s Capitoline Museum and is photographed by tens of thousands of visitors every year.

But it may date from centuries after Rome fell.

In fact, it may date from the Middle Ages. The bronze wolf has long thought to be Etruscan, an ancient Italian culture that predated the Romans. Modern carbon dating shows it wasn’t made in the 5th century BC but rather the 13th century AD. The babies are known to have been added in the 15th century. The tests on the wolf were conducted five years ago and were shrugged off by the Capitoline Museum as inconclusive.

Now scholars are saying the museum was wrong to dismiss the results and have pointed out that the statue was cast as a single piece, something the Etruscans and Romans couldn’t do with a statue so large. Medieval artisans could. It’s possible the present statue was a copy produced from an earlier statue that was, indeed Etruscan. It’s impossible to say.

The museum is adding this “alternate theory” to its literature, although that doesn’t mean they’re giving up on the Etruscan theory just yet.

Photo courtesy Wikimedia Commons.

Travel health gift guide: what to get the incessant wanderer on your list

by Laurel Miller on

Travel junkies are a special breed. Only a very distinct personality type gets a rush from being on the road as much as possible, or relishes the discomforts and situations most people go to lengths to avoid. Homesickness is a foreign concept.

I know, because I too suffer from this malady. It started early, because I have a vivid memory of bursting into tears when I was six or seven, after we dropped a friend off at the airport.

“What’s wrong?” my dad asked. “I’m sad because we’re not getting on an airplane,” was my reply (ironic given my aviophobia, which had its onset about 12 years later).

A paralyzing fear of air travel hasn’t stopped me from roaming, however. So, whether you have a loved one who practically lives at Club Med or one actually enjoys sleeping on the ground or in janky Third World hostels rife with cockroaches…lucky you. You have a travel addict in the family or as a friend.

One experience incessant wanderers don’t go looking for? Illness or injury. While not inevitable, the more time you spend abroad, the greater the likelihood of suffering from anything from an infected bug bite or Bali Belly to…worse. But as I’ve always said, you can get hit by a bus crossing the street.

Of course travel isn’t inherently unsafe, but there are precautionary measures that minimize the odds of having health issues on the road. Below, my road-tested gift picks for frequent travelers (especially those who visit sub-tropical or tropical climes) and outdoor enthusiasts.

SteriPEN or LifeStraw portable water filter
Reasons why one of these is a worthwhile investment:

  • Saves money on purchasing bottled water in developing nations/places without potable water
  • Better for the environment (see above)
  • You can contract giardia or other nasties from improperly “bottled” water (trust me)
  • You don’t have to be out in the backcountry to have a potable water shortage; owning a filtration system is good insurance you stay hydrated and healthy, even in the city.

[Photo credit: Flickr user fauxrealphotos]Travel first aid kit
Even infrequent travelers should carry basic first-aid supplies: band-aids, gauze pads, Neosporin, OTC meds, etc.. Personalize your gift by tailoring a pre-purchased kit (REI is a great place to find different types and sizes) to suit the interests and needs of your recipient.

Wilderness first aid class
CPR or a general first aid class is a good idea for anyone, but if any of your loved ones live for backcountry pursuits or traveling off the beaten path, a WFA course can be a lifesaver–literally. Look one up in your area through the American Red Cross.

Controlled-release DEET and/or Insect Shield apparel
There was a time, several years ago, when I shunned DEET unless I was in a malarial region. Why, I asked myself, would I willingly douse myself in a pesticide? Why would I inflict said poison upon the environment?

That philosophy is all well and good until you get bitten by something harboring an infectious evil (in my case, it was sandflies carrying the Bartonella bacilliformis bacterium) that anti-malarials can’t prevent. Also note that malaria prophylaxis is not without considerable side-effects and may not protect you against certain strains of the disease. Be sure to talk to an infectious disease, tropical medicine, or travel physician experienced with actual working experience in these regions.

These days, I’m all about DEET if I’m traveling somewhere with potentially harmful biting insects, especially now that there are controlled-release versions on the market (there are various brands on the market; Sawyer Products is highly recommended). One application is good for up to 12 hours.

As for clothes, I love my Insect Shield long sleeve button-up shirt from ExOfficio. Good for up to 70 washings (after which you still have a good-looking, lightweight travel top), bug-repelling garments are treated with permethrin, EPA-registered, and free of toxic-smelling fumes.

Sun protective clothing
As you likely know, heat exhaustion or heat stroke can be serious; even fatal. In addition to a good sunblock, sunglasses, and a hat, sun protective clothing is a seriously smart idea for outdoor types. Once again, I recommend ExOfficio, or REI own brand, which will save you a few dollars.

Bear bell or spray
Google “2011 grizzly attacks.” ‘Nuff said.

SmartWool socks
What they say in the military is true: you gotta take care of your feet. Once your dogs go, you’re SOL in the backcountry or tropics. Keeping feet clean and dry (and warm, if applicable) is of utmost importance (at the very least, fellow travelers will appreciate your hygiene efforts). These moisture-wicking, stench-resistant socks are invaluable even if you’re just planning an extended trip.

Ibex woolies
Getting chilled can quickly become serious or fatal, and hypothermia prevention in the form of extra layers is key. These 100% merino wool underlayers from Vermont-based outfitter Ibex are the bomb. Comfortable, warm, moisture-wicking, and seriously odor-proof (anything that remains fit to wear in public after a month-long backpacking trip from the Andes to the Amazon–sans laundry–is a product I heartily endorse). Plus, they come in cute stripey designs as well as solids.

[Photo credit: Band-aids, Flickr user m.gifford, feet, Flickr user Cin]

American yacht pulls out of Volvo Ocean Race

by Chris Owen on

The Volvo Ocean Race is well underway with American Yacht Puma the latest casualty in a dramatic opening leg that has injured half the fleet.

While all 11 crew members are safe, the yacht was dismasted about 2000 nautical miles from the finish in 20-plus knot winds and the devastating waters of the Atlantic Ocean in the opening leg.

“We’ve just withdrawn from the leg,” skipper Ken Read told SailWorld.com. “We have [the mast] jury rigged – we have about 15 feet of mast left. We have our trysail and storm jib awkwardly set. We’re supplementing that with really low revs of the engine just to make forward progress.“

Puma was in second position in the first leg of the race, sailing from Alicante, Spain, to Cape Town when the mast broke. The causes of the dismasting are not known.

Also casualties of the opening leg, Team Sanya of China and Abu Dhabi Ocean Racing’s Azzam fell foul of brutal conditions, forced to retire with hull damage and a broken mast respectively.Putting sailing prowess and human ability to an exceptional test, the nine-month long Volvo Ocean Race is held every three years. Called the most important and extreme offshore race in the world, those who take part know this is no pleasure cruise.

“What makes the Volvo Ocean Race so special is that it’s so extreme,” New Zealander Mike Sanderson, 34, told USAToday. “You’re going through the Southern Ocean plowing through waves and around icebergs and there’s snow. Then eight days later you’re coming up the coast of Brazil, and it’s 90 degrees down below and you’re sweltering hot and you can’t cool down

Flickr photo by Blue Seahorse