Chicago‘s Hotel Lincoln opened this March, the relaunch of a pillar in the Windy City. This version of the hotel brings new investors and a whole new look, including tight collusion with the neighboring well acclaimed restaurant, Perennial Virant.
We stopped in for a visit while construction was still underway and grabbed a drink with Paul Virant, the head of Perennial Virant, Vie and a dozen other projects, to see what he had in store for the relationship and get a feel for the space.
The hotel is now fully open for business.
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Drinks at the Perennial Virant, Lincoln Park, Chicago.
Paul Virant: You know my oldest son’s name is Lincoln. He’s kind of feeling like it’s named after him.
Grant Martin: You let him believe that?
PV: Oh! Of course.
GM: Did you know that the hotel was going to be opening when you got involved with Perennial Virant?
PV: Yeah, from when we formed a partnership with Rob and Kevin at the Boka Group I always knew that it was going to open up as well.
GM: Part of the master plan…
PV: When Perennial opened up in 2008 there was a group that owned the space and they were going to build it out with a hotel. That was always the plan. Those folks went to jail. They were some shady finance people. So another investment group bought the building and then brought in Joie de Vivre as the hotel group that’s going to manage. It’s cool because they renamed it its original name. Have you seen it recently?
GM: Not since I visited a few weeks back.
PV: You should see it! You can go around the bar and take a look at it. It’s got this very historic charm to it.
%Gallery-151920%GM: I liked the tour. It’s hard to work with some of the layout they had. The rooms were originally a bit smaller – it was a Days or Comfort Inn earlier.
PV: It was a Days Inn.
GM: Transitioning from that layout to a boutique property is a little bit harder because you need more space and a wider footprint to appeal to a modern yuppie demographic.
PV: I think there is some truth to that. If you look at a lot of major city hotels – like in New York – many city rooms are small now. But they’re designed really well.
GM: So how did you get into this arrangement?
PV: I knew Kevin Boehm [of the Boka Restaurant Group]. I have my other place, Vie in Western Springs. And I had been actively looking for restaurant space in the city for a couple of years prior. Kevin also knew that and when Ryan Poli left the former property he called and said ‘Hey, what do you think about closing [Perennial], partnering and reopening as a new restaurant – with us – at no expense to you?’ It was a great opportunity.
GM: Working with a hotel directly like this – how does it affect your brand? Does it dilute it?
PV: It could potentially, but the reputation of the Boka Group is entirely solid so I was never concerned with partnering with them.
I think hotels in general have really evolved into not only a place to stay but a destination for dining. There have been a lot of partnerships with great chefs and big hotles all over the world that do a pretty solid job. Why shouldn’t there be the same sort of integrity that’s put into a small restaurant and hotel?
GM: So you think that the trend of top line chefs working with hotel brands will continue?
PV: Look at Sandro Gamba, who was the original chef at the Park Hyatt here – the Elysisan having Ria on premise, what Graham Elliott did for Avenues. It’s a challenge, but I look at it as more of an opportunity to preach a bit about what my philosophy is towards food and the kind of stuff that I want to do.
GM: So will you have the exact same menu between the restaurant and in-room meals?
RV: The way that in-room dining works is that it’ll be offered during restaurant hours. The restaurant menu will be offered in the rooms with some exceptions. If there’s no issue with compromising integrity or quality then I’ll say that we can do it.
In any relationship there’s got to be some compromise. But for the most part – as far as the food goes, I’m calling the shots. [Boka] is excited about having a caliber of restaurant like this.
GM: So how will your focus change? Will it shift with a hotel clientèle in play?
PV: There won’t be a big difference. [Perennial Virant] is going to become a seven-day operation, so that encompasses a lot of different types of food. It’s largely a matter of staffing and opening up a little earlier.
GM: But you do expect traffic to pick up with the hotel opening.
PV: I think there are statistics that claim that 20 percent of the hotel’s occupancy will visit the restaurant. That’s a lot of growth.
GM: You’ll be spending the bulk of your time on site here then?
PV: My other restaurants are well staffed and I spend a lot of my time down here. My ultimate goal would be to promote a head chef here so that I can pursue some other things. One of the things I’m looking to do is start a farm. I also have a canning book coming out in April that’s all about canning and preserving.
GM: Great, well after the tour we’ll stick around for dinner.
PV: Thanks for stopping by!
[all photos by Erin Drewitz]