Five predictions for the European travel market

by Tom Johansmeyer on

The end of the year is the time for all kinds of predictions for the next one. Usually, I treat such conjecture as the bullshit that it is, but when PhoCusWright puts out a list of what’ll happen for the travel market, I tend to take it a little much more seriously.

The worldwide recession is still squeezing the European travel market, but the online sector is likely to be the star next year, as it was in 2009. Consumers are turning to the web more and more to book their travel in Europe, and this will have a profound effect on how travel products and services are sold.

1. Up a third: PhoCusWright forecasts that the online segment of the travel market will hit 34 percent of the entire industry in Europe in 2010. Customers will turn to the internet to find better bargains, accelerating the shift from offline to online. At the end of 2008, online accounted for only 28% of European travel sales.

2. Priceline’s the one to beat: Priceline has lagged the three largest online travel agencies – Expedia, Orbitz and Travelocity – for years, but Priceline has seized some serious market share through the travel recession, due in large part to its acquisition of European company Booking.com. Priceline could take the #2 spot next year and will be well-positioned for the future.3. Metasearch arrival: Finally, there will be a solution to the fragmented online travel market! PhoCusWright forecasts the growth of sites that search across sites, which makes sense given that financial concerns are driving travel buyers to the web instead of traditional venues. There’s demand already, and economic conditions will feed the trend.

4. Big in Germany: Germany’s been gaining ground in the European travel market. In 2008, the country was responsible for only 17 percent of the space. Look for it to hit 20 percent by 2011, PhoCusWright says.

5. Look south for sunshine: Online penetration has topped 40 percent in the United Kingdom, and France and Germany are making progress. The easy wins are in the past. So, the travel business is looking toward the emerging travel markets of Europe: in the south and east.

There’s plenty on the agenda for the European travel market next year. Even in what will continue to be a tight economic environment, there’s plenty of room for growth. No doubt, the most important factor will be the recession, which will shape travel company behavior by driving buyers to seek better deals. The perception that online is the place to save will accelerate the push to electrons.

Europe tells several different online travel stories

by Tom Johansmeyer on

The EU may have brought us closer to having one Europe, but there certainly isn’t one European travel market. The latest report from travel industry research firm PhoCusWright sees the French market staying flat through 2011, with strong growth occurring in Germany. In the United Kingdom, the travel business will continue to tighten. Meanwhile, the mouse-clickers are in Scandinavia, which is leading the charge in online bookings.

The UK, France and Germany dominated the online leisure and unmanaged business travel market in 2008, accounting for 67 percent of all bookings. But, the UK’s position has been eroding and will continue to do so for the next two years. In 2008, it accounted for 31 percent of the leisure and unmanaged sector online, but PhoCusWright forecasts a drop to 26 percent by 2011. Blame the value of the pound for that one: devaluation will contribute to an erosion an actual buying activity. France owned 19 percent of this market in 2008 and isn’t likely to change. The real growth story, among the largest markets, is Germany. In 2008, it represented only 17 percent of the leisure and unmanaged business market … but PhoCusWright expects it to hit 20 percent in 2011.

Online penetration is greatest in Scandinavia, which now leads Europe. In 2008, this corner of Europe passed the UK, with 45 percent of travel booked online in Scandinavia compared to 40 percent in the UK. And, it isn’t slowing down. Click-and-buy is expected to break the 50 percent mark in 2010, while it will take longer for the UK travel market to get there. France’s online penetration is only 30 percent, with Germany at 24 percent but growing.

Amazing timelapse movies of the Alps

by Kraig Becker on

The Alps are one of the most beautiful and iconic mountain ranges on the planet. Stretching across the continent from France to Austria, and sweeping through Italy, Switzerland, and Germany in the process. The Alps gave rise to a culture of mountaineering that would eventually spread across the globe and spur the exploration of mountains in every corner of the planet, led by a host of European mountaineers who cut their teeth on peaks like Mount Blanc and The Eiger.

The very essence of those mountains has been captured very well in a series of timelapse videos by photographer Michael Rissi who shot them in the Swiss Alps this past summer and fall. The images are stunning and will inspire you to want to go there yourself, and the music by Beethoven, is a perfect accompaniment. Enjoy!

[via Boing Boing]

Timelapse movie: The Alps — part I from Michael Rissi on Vimeo.

12 underground tours around the world

by Katie Hammel on

Sometimes there’s more to a city that what you see above ground. Several cities around the world sit above underground labyrinths just waiting to be explored. Budget Travel has put together a list of some of the best underground tours around the world.

In Paris, you can tour the sewer system, in Berlin, check out a hidden world of bunkers and tunnels used during World War II and the Cold War, and see the remains of the older city (which the new city was built upon) in Seattle. Other cities with tours that take you underground include Vienna, Rome, Seoul, Portland, Naples, New York, Jerusalem, Edinburgh, and Istanbul.

And to Budget Travel’s list of spots with unique attractions below ground, I’ll add two of my own. Most visitors to Chicago don’t realize that the city has it’s own network of underground tunnels, called the Pedway, that connect many of the city’s government buildings and allow people to travel between them without suffering in the bitter winter cold. And in Logrono, in Spain’s Rioja region, the area underneath the town is actually larger in area than that above, thanks to an extensive network of tunnels that were once used for defense and are now used as wine cellars.

When we visit a new city we generally spend a lot of our time looking up, gawking at the tall buildings. But, it seems, maybe should pay a little more attention to the wonders just underneath our feet.

Parents’ worse nightmare: Their child is in trouble overseas

by Jamie Rhein on

For the past couple of days, two stories have been appearing in various forms in the media–one splashier than the other, but both are what parents nightmares are made of. These are the situations they hope they don’t get a phone call about. One is about Amanda Knox, the college student who is in an Italian jail waiting to see if she will spend years there if she’s found guilty for murdering her roommate in a crime that reads like an outlandish tale– perfect for a murder mystery novel. Evidence is not conclusive.

The other story is about Devon Hollahan, an English teacher who vanished from the streets in Frankfurt, Germany at two in the morning when his friend was asking for directions after they attended a Portugal and the Man concert. Hollahan was about twenty feet away from his friend whose back was turned just long enough for Hollahan to disappear unnoticed.

In both cases, the parents of Knox and Hollahan, two people in their early twenties, are part of heartbreaking scenarios and a testimony to the worst that can happen when children grow up past childhood and travel miles past their parents’ admonitions to be careful.

Such news is hard enough when it happens within ones own country. When it happens in a foreign country, parents find themselves in positions dealing with horrific situations in places that may have different procedures than their own country. The legal system in Italy works differently than the one in the U.S., for example.

Knox’s parents and Hollahan’s dad jumped on airplanes in order to offer help. Being on the same side of the Atlantic is a start. It’s a way to be involved, to take action–to have a role in an outcome even if the action does not turn up a positive result.

Hollahan’s dad is not hopeful that his son will be found alive but the dad’s presence in Frankfurt is surely helping the investigation. Hopefully, he will not have to wait long to find out some answers. I can’t imagine what it would be like to take a trip back across the Atlantic without knowing.

In Knox’s case, the verdict will be coming soon. Her family is hopeful they’ll be bringing her home with them. Again, the alternative seems too dreadful.

Both parents’ stories are a reminder that when we travel, it’s important to keep in mind the loved ones we have left at home. Although there are no guarantees when we get up in the morning that our day will go swimmingly well without a mishap, when taking on a particular adventure or experience keep in mind that it’s better to keep ones wits about you and not let your guard down without being aware of your circumstances.

Consider the thought, if this situation goes wrong, what would my parents do? On the other hand, life in one’s own country is risky as well. Life is risky business. In Knox’s case, though, who would have ever dreamed up such a story?