ProjectExplorer’s Thailand Launch Party raises $8,500 for global education

by Jessica Festa on

ProjectExplorer held their Thailand Launch Party on October 17, 2011, at the Tribeca Grand Hotel in New York. The event featured an auction, cocktail hour and after party, hors d’oeuvres, and the premier of the company’s new Thailand video series, “Sawasdee, Thailand!”.

The Thailand series has 50 videos total which are all free for students, as the mission of the organization is to “foster the next generation of global citizens by encouraging awareness of the world beyond a student’s own community through the creation and distribution of engaging and free multimedia educational materials”.

Andrew McCarthy, actor, director, and travel writer, spoke at the VIP screening of the event, which was followed by mingling, drinking, and eating. Tote bags filled with magazines (which included many destination travel articles) and a baked good were given to attendees.

With 200 in attendance at the event, ProjectExplorer was able to raise $8,500 toward their next educational series.

Check out the launch video for yourself:


Introduction to ProjectExplorer.org’s Sawasdee, Thailand! series from Jenny M. Buccos on Vimeo.

New smartphone app shows users how to have an authentic Australian experience

by Jessica Festa on

AUSTRALIA: Where To Go is a new smartphone app that gives insider advice on how to navigate through Australia and see the major sites as well as get off the beaten path. The app is opinionated and does not include all there is to see in Australia, but only what is worth seeing. If a destination makes it into the app, then you will get all there is to know on that particular place.

While users will get bullet-pointed guides on what to do and where to dine and stay, they will also get in-depth profiles of specific venues. To give you a better idea of what you should expect before you go to a destination, the app features photo slideshows. Not only that, but entries are filtered by categories such as water, outback, wildlife, family, etc.., so travelers can plan their trip according to their lifestyle and tastes.

And don’t worry if you don’t have Wi-Fi where you travel to, as this app works offline, too.

Available on iPhone, iPod Touch, and iPad. $4.99. Click here to download.

Austria comes to New York: a look at the Openhouse Gallery’s Austrian pop-up shop

by Jessica Festa on

This month, the Openhouse Gallery in New York hosted a free Austrian pop-up shop, which gave visitors a glimpse into what they could experience in terms of art, food, tours, culture, hotels, festivals, museums, and outdoor spaces if they visited Austria.

While the space itself was small, it had a lot to offer. The girls who worked the exhibit were extremely helpful and were happy to walk around with me to explain exactly what everything was I was looking at.

When first walking in, I was immediately struck by a giant painting by Austrian artist Gustav Klimt called “The Kiss”. In 2012, Vienna will celebrate his 150th birthday with an array of event and exhibits in his honor.

If visitors needed help planning a trip to visit Austria, the pop-up shop featured a travel lounge, as well, with comfortable white, leather couches and a table of tour packets, culinary books, travel advice, and even an Austrian memory and matching game called Craz.The most interactive part of the exhibit, and by far my favorite, was the sampling station. Authentic Austrian goodies to try included:

  • Pumpkin seed oil and pieces of bread for dipping
  • Viennese cookies from the Vienna Cookie Company
  • Gðlles specialty vinegar
  • Rupp Alina cheeses
  • Zotter hand made organic chocolate

The next section of the pop-up shop expanded on the idea of art, design, and theater in Austria. Visitors were able to take a look at some Austrian craftsmanship from Wien Products, such as vases and other housewares. Pieces of outdoor furniture that are used to help create the lively atmosphere in the MuseumsQuartier in Vienna, one of the largest museums quarters in the world, were also on display.

Visitors could also learn about the theater culture of Austria, with the “Sound of Music” installation. The show, which is set in Austria, will debut at the Salzburger Landestheatre this Fall from October 23, 2011 to June 30, 2012. As you continue walking, you will also be able to explore a small gallery of historical Austrian paintings by Austrian artists.

At the end of the visit to the Openhouse Gallery’s Austrian pop-up shop (or the beginning, if you wanted), visitors were invited to enjoy some traditional Viennese coffee and desert in their Cafe Sacher, which included:

  • Wiener Melange- an espresso coffee with foamed milk
  • Grosser Brauner- a double espresso coffee with cream
  • a slice of original Sachertorte mit schlag with whipped cream
  • a homemade piece of Viennese apple strudel

The waitresses were even dressed in a traditional dirndl-style costume.

Interested in booking a trip to Austria? Visit the Austrian Tourism Board website. Want to know more about pop-up installations at the Openhouse Gallery in New York? Check out Paul Gerben’s Pickers Cafe that will be going on into 2012.

First global private car service app launched on Monday

by Jessica Festa on

The first global private car service smartphone app was launched in New York on October 17, 2011. Groundlink, as it is called, allows users to book a private driver from their smartphones from wherever they are in the world. The difference with New York, however, is that they have the option to “Ride Now” and “Ride Later” while other cities only have the option right now to “Ride Later”.

The best part about this app is that the private cars do not cost much more than a taxi. Schedule your private car for the time you would like to be picked up and you will pay a flat rate based on distance, not travel time. For example, New Yorkers can travel from Central Park to the Lower East Side for $27 including tax and tip. And, Groundlink guarantees on-time arrival or your next ride is free. Ratings for this application in iTunes gave Groundlink a 4+, while the Android Marketplace has rated this app 4.8 stars out of 5.

Bonus: Throughout New York, Groundlink is rewarding users by hiding more than $15,000 in cash and prizes in cars around the city.

Available on Android, iPhone, iPod Touch, and iPad. This application is free to download.

A profile of travel writing school Matador U

by Jessica Festa on

As someone who has been traveling around the globe since before I can remember, I have always dreamed of being a travel writer. While I would often blog about my trips to my friends and family, write about my trips for school papers, and create websites and content for (unpaid) internships, I never realized that travel writing was something that normal people could actually make a living out of.

Matador has always been one of my favorite travel websites, so when I saw that they were offering a MatadorU travel writing course, I became interested. I did a bit of research, read reviews and feedback from other students, contacted the instructors, and, after deciding it sounded worthwhile, signed up. Plus, I liked the fact that they allow you to try the course for a week for $10 to see if you like it, risk free.The total for the course is $350 which gives students access to various lessons, resources, and support forums. With all the course offers, I can honestly say it is the cheapest yet most worthwhile course I have ever taken. Before even get started, there is a pre-course that helps you setup your blog and learn what steps to take to get the most out of the course. After that, there are 12 weekly chapters (although, you are allowed to take as much time as you need to complete them), each with key terms, lessons, examples to make the lessons clear, and assignments that are critiqued. Unlike many of the assignments that I completed in school, what is great about MatadorU’s assignments is that each one becomes content to help build your blog. There are also assignments that help you create photo essays, podcasts, portfolios, and advertising pages to help monetize your site. Some other important lessons learned from MatadorU include:

  • creating successful pitches
  • finding and approaching editors
  • crafting compelling beginnings, middles, and ends to your story
  • creating characters and dialogue
  • writing in different tenses and using all of the five senses
  • writing different types of articles, for example, destination pieces vs. reviews
  • crafting a successful bio
  • how to apply for press trips and etiquette to abide by if you are chosen
  • tips for successful freelancing
  • tips for travel writing full time (for example, how to get insurance)
  • how to successfully use social media as a travel writer
  • how to work on the road

And much more (seriously, that isn’t even half of what they cover). Really, though, if there isn’t something covered, you are free to seek help by contacting the instructors or posting in the community forums where your peers, as well as staff, comment. The forums are not only a great place to learn and get advice about travel writing, but are also helpful in creating contacts, finding potential project leads, finding out about writing contests and jobs, and allowing you to talk to like-minded people in your niche.

By the time I had reached Chapter 3, I had not only begun contacting editors and sending pitches, I had started making money. My first article that I successfully pitched and sold was for an online adventure travel magazine about hiking in New York. While they normally didn’t pay for articles, they liked my idea so much they gave me $50 to create a mini-hiking guide for them. While this isn’t a ton of money, just starting out, I was pretty excited, especially since for years I had been writing for websites that didn’t pay me a dime. It also gave me the drive to really put all of my efforts into the MatadorU course and get the most out of it, giving me the confidence to pursue higher paying avenues (many times, successfully!).

Aside for the immense amount of information they give you and the feeling of a strong support system, there were two things about this course that really made me feel like it was worthwhile. The instructor in charge of the course, Julie, is the most helpful teacher I have ever had. I was always amazed at how much thought she put into giving me feedback on my assignments and my endless questions and e-mails. She has taken the time to Skype with me about future steps in my travel writing career and has even set me up with some networking projects. I am not sure how she finds the time to give each student so much attention, especially since she is a travel writer herself, but she does.

The other factor that has really made me a fan of MatadorU is all of the resources that I have, and always will have, access to. Just the Magazine List alone, with publication information, submission guidelines, and editor contacts for over 100 travel-related magazines, was worth the cost of the class. There are also pro-modules that are helpful to alumni, as well as a Market Blog that posts press trips, job leads (I have actually gotten paying assignments and jobs from this), and a weekly Writing Lab where you can have any piece of writing you wish to submit critiqued.

So what did I get out of the course? A lot. By taking this course I have not only helped enhance my writing, researching, note-taking, social media, and blogging skills, but have also seen that it’s actually possible to be paid to do what I love most, travel.