Five ways you can screw with travel companies via social media

The travel industry is interested in what you have to say. Everything. I know this seems crazy. I mean, when was the last time you felt an airline employee was actually listening to you? Well, that sector is among the travel businesses paying close attention to you.

I saw on PRNewser yesterday that travel and hospitality companies are using online monitoring tools to keep track of what you tweet and post while you’re on vacation. This should come as no surprise, of course: it’s standard practice in any business to monitor online customer behavior (how do think Amazon generates such awesome product recommendations for you?). What you may not realize is that this is an opportunity with endless potential for mischief.

So, you have the travel industry’s ear … what are you going to do with it? Here are five ideas for you:1. Take it seriously: you could always start from the belief that you should tweet and share responsibly. After all, the folks monitoring you will do a better job of meeting your needs if you tell them what exactly they are.

Of course, there’s no fun in this …

2. Livetweet the most boring details you can find: imagine being the public relations jockey stuck monitoring a hotel’s @ reply stream as it fills with such observations as “the carpet is still beige” and “yep, that’s a mighty fine shower curtain”.

3. Say a thousand words the easy way: pictures, pictures, pictures! I suggest taking snapshots of every piece of silverware at every meal and asking for the travel company’s social media slave guru to comment on each.

4. Ask mundane questions: imagine the person on the other side of the computer growing red with frustration as you ask how to get from the pool to the bar … and you gleefully offer thanks packed with emoticons.

5. Complain: it’s the American way!

Eight interesting facts about North Korea’s airline

What do you know about Air Koryo? Probably not much. The state-run airline for North Korea, it’s the only realistic way you can fly into the country, unless you have some sort of crazy commando resources at your disposal. Of course, there’s a lot you have to do before booking your ticket, and getting a visa can be quite difficult for Americans and other westerners. If you do make it through the red tape though, you’ll find yourself with more options than you realized.

So, ready to book your trip to Arirang and sample the beer and pizza of the most reclusive nation on the planet? Here’s what you need to know about the airline that will take you there:

%Gallery-105693%1. More destinations than you’d expect: the Beijing-Pyongyang route is the one for which Air Koryo is “famous,” but the state-sponsored airline actually connects to eight other cities: Moscow Khabarovsk, Vladivostok, Shenyang, Shanghai, Bangkok, Kuala Lumpur and Kuwait City. Of course, if you want to use these cities to enter North Korea, you’ll still need to jump through the many hoops necessary to secure a visa.

2. Road warriors don’t get squat: are you a frequent flier to North Korea? Well, don’t expect much in exchange for your loyalty. While airlines around the world offer rewards programs, a mileage run on Air Koryo is worthless, as the carrier doesn’t have a program, according to a comment it made on its Facebook page.

3. A new home: as of July 15, 2011, the airline’s new terminal at Sunan International Airport in Pyongyang is open for business! The airline claims on Facebook, “The new terminal features modernised facilities for luggage, security, customs, border control and the list goes on to an extent.”

4. Mongolia may be next: it’s always hard to tell when Air Koryo is going to add a route, but this comment to a prospective customer offers some hope: “Flights to Uanbator have been tossed up for a while now, since there is a decent amount of DPRK citizens traveling to Mongolia for a number of reasons. Also vice versa. We havn’t [sic] heard of any flights for August, but we will make some inquiries.”

5. Kuwait’s on the map for a reason: it may not be as busy as the New York-to-London route, but Pyongyang and Kuwait City seem to comprise an important city-pair for Air Koryo. According to the person operating the Air Koryo Facebook page, “Between 5 and 10,000 North Korean workers currently reside in Kuwait. These numbers change weekly with the flights by Air Koryo now enabling the DPR Korean direct flights to Pyongyang.”

6. True dialogue in social media: social media marketers have always discussed the importance of “dialogue” via social media, rather than generating revenue. Well, Air Koryo is a fantastic model. A user responded to the above claim about North Koreans living in Kuwait, “‎between 5 and 10000″ … Wow, that is an accurate answer !” The airline’s intended range was probably “between 5,000 and 10,000,” but the fan appears to have a fetish for the exact. Showing a bit of style, Air Koryo replied, “We’re [not] exactly demographers here, so exact figures are beyond us. Sorry.” The missing word in the response makes the whole exchange even funnier.

7. Online check-in: okay, this is not in Air Koryo’s future, probably because the carrier has a different set of priorities. According to SFGate: “‘You kidding right?’ Air Koryo responded. “There are many things to do before even looking at ‘Online check-in’ such as actually creating a website.'”

8. Don’t expect much love from the cabin crew: in the United States, you only need to worry about bad service … and the occasional meltdown. In North Korea, the flight attendants will great you with such pleasantries as “I hate America!” But, they do follow it with, “What would you like to drink today, sir?”

Sir?! Now that’s service!

[photos via Wikipedia]

Google’s Hotel Finder to help you find the perfect hotel

On Friday, Google introduced Hotel Finder, which promises to help users find the perfect hotel. Hotel Finder utilizes Google Maps as well as a Google Reader-type interface to display hotels according to photo, class, user rating, rate, and “compared to typical,” a useful metric that displays a percentage of how much more or less the rate is off the typical price from the past year.

Google calls Hotel Finder an “experimental” product, a disclaimer that excuses this tool from being perfect. For example, one feature of Hotel Finder is the “shortlist,” which allows users to bookmark hotels they find interesting. Unfortunately, the shortlist only works for the current search and can not be saved for future hotel searches. (I’d love for the shortlist to become more like Foursquare‘s “To Do” list, thereby allowing you to save your shortlist in your Google profile.)

While Google has yet to venture into the business of booking your travel, look for that to change given Google’s acquisition of ITA in July. In the meantime, should you wish to book a hotel via Hotel Finder, click on the blue “Book” button and you are given options to make your reservations via third-party sites like Travelocity and Expedia or on the hotel’s own website. Click on “book” and you’ll see the base price of the hotel as well as the price after taxes and fees for each third-party site.

Although it is a fun tool, Google’s Hotel Finder is not quite ready to be the web’s go-to site for hotel bookings. In fact, Hotel Finder is currently only available for U.S. hotel searches. But I look forward to seeing how Google will integrate Hotel Finder into its current suite of products, particularly as it rolls out ITA-integrated travel product and as Google + grows in popularity and usefulness.

Airbnb users home trashed, company sorry though

It sounds like a great idea where everybody wins. Rent out your spare room or whole home as a mini-hotel of sorts on the free-to-list Airbnb website or browse the Airbnb site to find reasonably priced places to stay when visiting cities all over the world. In a Craigslist sort of way, renters and owners leave comments, check each other’s profiles and communicate via email in what has become a billion dollar startup with over 60,000 members. But what if something goes wrong?

A San Francisco woman who recently rented out her apartment through Airbnb found out the hard way. The “guests” trashed her apartment, stole stuff and left a big mess for her to clean up, all the while emailing her about how wonderful the place was.

User “EJ” describes the scene in their blog, Around The World And Back Again:

“They smashed a hole through a locked closet door, and found the passport, cash, credit card and grandmother’s jewelry I had hidden inside. They took my camera, my iPod, an old laptop, and my external backup drive filled with photos, journals… my entire life.”

This animation gives us an idea of how it all went down:

Seeking some sort of relief, compensation or information on what to do, EJ contacts Airbnb who while not legally liable, have tried to assist her.

“I would be remiss if I didn’t pause here to emphasize that the customer service team at airbnb.com has been wonderful, giving this crime their full attention. They have called often, expressing empathy, support, and genuine concern for my welfare. They have offered to help me recover emotionally and financially, and are working with SFPD to track down these criminals.”

Airbnb feels bad about the whole thing too, CEO Brian Chesky wrote yesterday:

“Hey everyone – we were shocked when we heard about this unsettling event. We have been working closely with the authorities, and we want to reassure our community that, with the help of our security infrastructure, we were able to assist the police in their investigation, and we understand from authorities that a suspect is now in custody.”

Still, EJ has a huge mess to clean up and is feeling anything but happy about the whole deal.

“I’ve had to miss several days of work and essentially put my life on hold. I haven’t slept or eaten properly in days, and I’m exhausted. My strength is gone, and as I pick through the wreckage, clean up this mess and try to piece my life back together, I realize the only thing that sounds appealing now is to go spend a few months near a beach, somewhere calm and sunny. Somewhere like Mexico, or Bali.”

That’s a whole lot different than the picture painted on Airbnb’s website.

Flickr photo by alancleaver_2000

Hertz to offer Lotus Evora in Europe


Two-door, four-door, sedan or compact not your idea of an exciting selection of rental cars? How about a $75,000 Lotus Evora? Hertz has introduced the Lotus Evora to key European rental markets, following a successful launch of the coupe in Italy in 2010.

“We are very proud to offer the Lotus Evora for exclusive hire in Europe following its rental success in Italy, thanks to our extended partnership with Group Lotus” said Michel Taride, president of Hertz International reports breakingtravelnews.com.

The move marks an extension of Hertz’s partnership with Group Lotus and is the launch car of the new Adrenaline Range in the Hertz Fun Collection of Germany, Spain and the UK, and also joins as a special car in the Fun Collection in France.
Similar to the Hertz Adrenaline Collection in the United States which includes 60’s and 70’s muscle cars Chevy Camaro SS, Ford Mustang 5.0 GT Premium and Dodge Challenger R/T, the Adrenaline Range in Europe will showcase the most exciting new vehicles in Hertz’s fleet with high quality, enhanced performance, and beautifully designed vehicles, with the Lotus Evora as the hero car.

“The hugely popular Lotus Evora is the perfect ambassador for our new Adrenaline Range, combining style, elegance, agility and sportiness to make driving journeys a dream come true.”

The Lotus Evora will be available to hire from Hertz France’s Biarritz, Bordeaux, Marseilles, Nice and Paris Charles De Gaulle airports and Paris Porte Maillot, Germany’s Frankfurt Rhein-Main and Munich airports, Italy’s Rome Fiumicino and Milan Linate airports, and Spain’s Madrid and Barcelona airports.

“We are pleased to extend our agreement with Hertz; the exclusive collaboration provides the perfect opportunity to make our stunning world class sports car available to the luxury rental market,” said Group Lotus director of sales Guillaume Chabin.

Rates start from 250 euros per day, and confirmed reservations are guaranteed.

Flickr photo by exfordy

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