On Celebrity Cruises X marks a change to on board experiences

Cruise lines continue to hack away at what we think of them. Pretty much burried are images of shuffleboard, bingo, and “just old folks” on the ships. Now, they are moving forward with intense new branding efforts that are making for clear choices between lines.

It wasn’t all that long ago that if your answer to “Where did you go on vacation?” was “on a cruise” that similar images, impressions and perceptions would come up. Cruise vacations really were quite similar between lines and “on a cruise” was a good, accurate answer.

Now, cruise lines are clearly focused on defining their brands and making sure you know it.

Celebrity Cruises, traditionally seen as a more upscale line with a more fancy onboard experience, is taking it’s signature “X” icon to a different level with a new theme “X the rules”. This is different than Norwegian Cruise Line’s “Freestyle Cruising” that promotes how guests are “free to do whatever…” It’s different than sister-line Royal Caribbean’s “Land of why not?” campaign.

Celebrity Cruises is promoting change through a “trendsetting onboard experience”, different than other lines. Still upscale, Celebrity “iLounges” offer the latest Apple technologies and invite guests to become immersed in new applications through “iLearn” courses. Celebrity also offers vacationers the chance to learn a new language through Rosetta Stone, become immersed in the culture of the destinations with experts from Smithsonian Journeys, or taste the difference a glass makes in comparative wine tastings with Riedel Crystal.

Yes, there’s still bingo and you can find shuffleboard if you look for it. But Celebrity ships, new and old, are going after a unique onboard experience that won’t be for everyone. That’s a new direction for cruise lines in general who wanted to be everything to everybody for so long as the industry was developing.

While only an estimated 20% of the U.S. population has taken a cruise, the Cruise Lines International Association predicts strong growth in the future. If the individual lines have anything to say about it, they will find you, sail with you, and be everything you ever wanted in a vacation.

As Celebrity might have said in the not-nearly-as-well-defined past “It’s all about you”.

Flickr photo by sailorbabe80



Roman child’s footprints discovered in northern England


Every now and then an archaeological discovery makes me realize just how much we have in common with our ancestors.

Just this morning I was telling my son to keep out of the mud. I didn’t want his shoes to get dirty, you see, and didn’t give much thought to the footprints he left behind.

Two thousand years ago in Roman Britain a child was hopping or skipping beside the road. Archaeologists working in Yorkshire found the kid’s footprints–a right one followed by two left prints–during an excavation in 2009. They’ve only now been made public. Sadly, the archaeologists weren’t able to preserve the prints, but were at least able to photograph these ghostly traces of the past.

The spot was the location of an old stream near Healam Bridge Roman fort, which some researchers believe may have been the home of the mysterious “lost” Ninth Legion, which vanished without a trace from Roman records after 117 AD. In addition to the footprints, archaeologists found an industrial estate that supported the fort, where they uncovered the foundations of buildings, a millstone, pottery, glass, coins, and even the skeleton of a sacrificed horse placed under the foundations of a building for good luck. They also found evidence that the Romans wore socks with their sandals.

The dig was sponsored by the Highways Agency, which has posted photos of some of the finds on their Flickr site.

[Images courtesy of Northern Archaeological Associates Ltd]

London 2012 Olympics schedule and ticket prices released

If you’re thinking of going to the London 2012 Olympics, now is the time to start planning.

The London Organising Committee of the Olympic Games and Paralympic Games has just released the competition schedule and ticket prices. The race is on for tickets, hotel reservations, and flights. Personally I’m avoiding the whole thing. London’s transport system is chaotic at the best of times, and an influx of hordes of sports fans isn’t going to do it any good. My family and I spend every summer in Oxford but we’re headed elsewhere in 2012. Being only an hour from London, rental prices in Oxford are sure to hit the stratosphere.

While the Olympics will be a royal pain in the ass for the English, it promises to be a memorable event for everyone else. The organizers boast there will be “19 days of sporting competition. . .over 640 sessions, across more than 300 events, 39 disciplines, and 26 sports.” If you love seeing the best athletes in the world competing live, this is the place to be.

For those of you planning to brave London in 2012, tickets go on sale March 15 and are sure to be snapped up quickly. You can register on the site to make purchasing quicker once tickets do go on sale. This is especially important if you’re outside the UK and Europe because you’ll have to apply for tickets via your local National Olympic Committee (NOC) starting March 15. For the Paralympics you need to get tickets from your National Paralympic Committee (NPC) starting September 9. Some NOCs and NPCs may appoint an Authorised Ticket Reseller (ATR) to sell tickets. If you register with the site via the above link, they’ll send you information about how to get tickets from an acronym near you.

And don’t forget to reserve a hotel or flat early, early, early. You might want to consider staying outside of London to avoid the crowds. Oxford, St. Albans, and Hertford are three pleasant towns all about an hour away by rail or bus and all have local attractions worth seeing.

Princess Ships to Broadcast Historic Royal Wedding of Prince William and Kate Middleton

Just announced, the Royal Wedding of Prince William and Kate Middleton will be televised live on Princess Cruises ships on April 29. Passengers can follow along with full coverage of the historic wedding through BBC World’s broadcast of the event.

Some other lines made a similar announcement in December. Princess Cruises is doing it differently though.

“As this is the first British royal wedding in years we know there will be wide interest among our passengers,” said Jan Swartz, Princess Cruises executive vice president. “We at Princess also feel a connection with Prince William because his mother, Princess Diana, christened our original Royal Princess back in 1984.”
Princess is adding onboard viewing parties complete with British-style refreshments and royal-themed cocktails as they watch the most extensive coverage of this royal event. BBC is the official wedding broadcaster and has exclusive access inside Westminster Abbey during the ceremony.

Onboard events include a William and Kate look-alike contest and royal wedding trivia competitions.

Royal Wedding broadcasts are planned for all ships in the Princess fleet, subject to satellite availability. Shown on giant 300 sq ft “Movies Under The Stars” LED screens like they have the Super Bowl and Academy Awards in the past, there will be a good seat for everyone to watch the entire event.

Flickr photo by TossMyPancake


My Valentine: 500 year-old letter is first Valentine’s Day card

People often think Valentine’s Day is a modern invention, a diabolical conspiracy of florists and greeting card companies to suck money out of poor chumps who should be able to show their love without spending a dime. Actually, sending Valentines is older than modern commercialism.

The BBC reports that the first use of “Valentine” in the English language was in a letter dated 1477 from Margery Brews to her suitor John Paston.

Opening her letter to John with “Me ryght welebeloued Voluntyne”, the 17 year-old Margery shows some old-school teen angst by asking why he hasn’t written her recently. John, who was 33, had asked for her hand in marriage but didn’t get the dowry he wanted. The relationship between Margery’s father and John deteriorated and it looked like the marriage would never happen until the pair’s mothers intervened and saved the day. Love triumphed, something that didn’t happen as much as it should have in the 15th century.

To hear the whole letter read in Middle English, check out this link. It’s amazing just how much you can figure out.

The love note comes from a collection called the Paston letters. More than a thousand letters from this wealthy family dating from 1422 to 1509 survive and give an amazing insight into the life of the gentry in the decades before Henry VIII. They’re housed in the British Library in London. Watch the video below for a quick tour courtesy of Rick Steves.

[Painting of Saint Valentine by Jacopo Bassano, 1575, courtesy Wikimedia Commons]