PhoCusWright releases moronic report

by Tom Johansmeyer on

Travel research firm PhoCusWright is trying to get people to buy its latest report by making some (supposedly) bold predictions about travel industry technology trends. Realistically, most of this stuff falls into the “No Shit” category, but alas, Gadling will not make that one of the official labels from which I can choose.

These are some real gems. In fact, I’d be willing to bet my MBA that a backpacker with three joints and a smile could have come up with most of this.

After the jump, you’ll find 10 pearls of wisdom from this research firm. Please, click the link to continue reading. I dare you. You’ll get in a few hundred words what cost me more than 40 grand. The italicized content is from PhoCusWright. The rest is from me.1. Despite Market Woes, Pockets of Investment Still Exist
Okay, Sami Mahroum, Research Director of Britain’s National Endowment for Science, Technology & the Arts (and believe it or not, I’ve shortened his title) says what I’ve been telling people at De La Concha for months: “During economic downturns, innovation is the single most important condition for transforming the crisis into an opportunity.”

In financial parlance, this is just saying that contracyclical investing occurs all the time. If you put your money into what sucks today but which may not suck tomorrow, you have a shot at some big gains. Investing in the flavor of the month doesn’t afford the same opportunities.

2. The Entire Trip Experience Will be “Informationalized”
I lived through the “dotcom” era (with a CMGi company, even … remember them?), and I heard – and said – some pretty moronic buzzwords. But, how can you use stupid catch-phrases in this sort of economy? All that’s missing is a sock puppet!

What PhoCusWright is trying to say is that online companies that provide booking capabilities are going to need to supply information past the financial transaction. Duh. Have you left a review on Hotwire or TripAdvisor lately? This is what the report is talking about.

3. Software as a Service (SaaS), Cloud Computing and Open Source Spawn a New Flock of Innovators
Ummmm, how? I’m sure open source could make me less bald if I don’t have to prove it.

4. Suppliers (Finally!) Provide Personalized Shopping/Booking Tools
The example provided by PhoCusWright is basically what people called the “My Yahoo! phenomenon long before I entered my thirties.

5. Technologies Will Continue to Converge
Yes, and my refrigerator will continue to keep stuff cold. This is natural trajectory. C’mon, PhoCusWright. All the cool research and consulting firms are tired of talking about convergence. Back when I was in the consulting world (left in 2007), we were disgusted with the word.

6. A Flood of New Mobile Travel and Location-Based Applications Come to Market
I’ve been hearing about this since mobile internet company NetMorf (RIP) tried to convince me it mattered. Mobile has come a long way since 2001, but this is more stuff that just makes sense today. Why would you pay for this?

7. Advertising Technology Transforms Travel Distribution
This one’s just stupid, so I give you travel advertising technology in action.

8. Still Searching … for Better Search
Oh, come on …not this typical gripe again. At the end of the day, it’s the searcher, not the search tool. Unless you commit some reasonable time to searching for what you want, you won’t get it.

9. Democratization of Supply Levels the Playing Field
All I can say is that “democratization” is explained by “oligopoly,” “mashups,” “SaaS,” and “the transparency of the internet.” I call it all … bullshit.

10. Business Intelligence and Analytics Move to the Forefront
The moved to the forefront a long time ago. Everyone uses this stuff now. Catch up.

So, here’s the good news. PhoCusWright will let you download “a full and detailed description of the first two trends” free! Wow! They want you to pay for the other eight … to the tune of $350. But, for the price of a mouse-click, you’ve already gotten more.

Cuba Libre: Santiago de Cuba

by Brenda Yun on

Since it is almost on the other side of the island from Cuba’s most popular destination, Havana, few tourists make the long journey to Santiago de Cuba. The few who do, however, are treated to a unique cultural experience, as Santiago de Cuba has a strong Afro-Cuban history and also is the sight for many Revolutionary events such as the historic July 26 attack on the Moncada barracks and Fidel’s victorious march into the Plaza de la Revolucion on January 1, 1959. In addition, Santiago boast its own brand of salsa called “son,” which means steamy, sizzling nights are ahead of you in such well-known establishments as La Casa de la Trova or Casa de las Tradiciones.

Getting to Santiago de Cuba
From anywhere west of Trinidad, there is only one bus, flight, or train per day that goes to Santiago de Cuba. Normally, it takes 12 hours to get to Santiago from Trinidad, I had a stroke of good luck at the Trinidad bus station when I found out a taxi was heading to Santiago directly, thereby saving me 3 hours of needless stopovers along the way! was in luck! I was very grateful for the ride, got to sit in the front seat, and practiced my Spanish the whole way down, asking lots of questions to my driver Jiovane. Nine hours seemed to whiz by, but I certainly got a better sense of the transportation system in Cuba.

As you would guess, transportation all over the country is quite unreliable. There are essentially two bus lines that travel across the island: Viazul and Astro. Viazul is the preferred bus line for tourists and richer Cubans. Astro is about 20% cheaper, but sometimes a little less reliable and more crowded with Cubans. The other option for nationals is to stand on the side of the road, hold out a peso or two, and hitch a ride with any passerby. The only problem is that few Cubans have enough money to own a car or travel long distances, so you could be waiting a long while for a single car to cross the national highway.

It is impossible for tourists to hitchhike in Cuba. The government considers it illegal to give tourists a ride — even if it’s a few blocks. There are hefty penalties including imprisonment if private transport is picking up a local Cubano or if locals are spotted giving tourists a ride.

My taxi ride to Santiago
National taxis like the one Jiovane drives are not allowed to pick up Cubans, or the driver will lose his job. It’s common to find at least a dozen Cubans at any given bus stop waiting – some patiently, others not so patiently. On our 9-hour drive, we passed at least 10 men waving money in the air, visibly upset that we weren’t stopping to let them in. It didn’t help that there were plenty of seats available in our taxi van. Only once did we pick up a mixed-race couple with their daughter from the side of the road on the last hour of our journey. Jiovane kept repeating, “Lento! Tan lento!”, complaining how they hopped in the car so slowly, which reconfirmed the risk he was taking to give them a ride. We dropped them at a junction about 20 minutes later.

My journey covered the southern and central coast – nearly half the island. We passed through several small towns, but more notably Sancti Spiritus (known only for a scenic bridge), Camaguey (a fairly well-kept colonial city), Las Tunas, and Holguin (with some good northern beaches closeby). We also passed through Biran, the town where Fidel was born. They turned his childhood home into a museum.

Cuban curiosity
Jiovane was very curious about life in the U.S., and even spoke openly about the injustices in Cuba. I was very interested in snapping photos of the propaganda scattered on “billboards” along the highway (Cuba propaganda will be discussed in greater detail in a post tomorrow) , so Jiovane purposefully slowed down at nearly every one of them to let me take good photos. I explained to him that we don’t have any patriotic signs like these in the U.S. When I told him the only signs we have on the side of the road are advertisements for Coca Cola and commercial products, Jiovane laughed and then proceeded to ask me how much my iPhone cost or how much money I make as a teacher per year and how many taxes I pay. I was honest in my reply, and Jiovane was quite silent in response (he was probably struck by the unfathomable numbers I gave him).

Is this the right casa particular?
Ask any independent traveler in Cuba about how they came upon staying at their casa particular, and nearly every one will tell you it is a purely arbitrary happening (unless that traveler made plans several weeks ahead of time). If you’re using the Lonely Planet guidebook to Cuba, there is little to no chance you will actually be able to stay in one of the recommended casas particulares in any given city. This is because of the casa particular two-guestroom policy. It is illegal to rent out more than two guestrooms at a time.

So I wasn’t that surprised when the casa that Margaret (the host of my casa in Trinidad) had reserved for me was unavailable, and I was promptly transported across the street and a few houses down to another casa particular. Manrique, my host, was a perfectly nice gentleman, the casa was in a perfectly convenient location just blocks from Parque Cespedes (Santiago’smain plaza), my room (though smaller and more expensive than the one I had in Trinidad) suited me just fine. I also had to share the bathroom with the other guest, an Italian guy by the name of Andrea, who served as my travel companion for the rest of my stay in Santiago.

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Suena Cubano, where are you?
I had come to Santiago on a mission to find Suena Cubano (the band I had liked in Trinidad) and possibly serve as their “groupie” for the remaining days of my stay in Cuba. I circled the city twice over, asking every music venue in Santiago whether they knew of the band or where it played. The only lead I got was from a man at Santiago’s Casa de la Musica, saying he had seen the band’s director earlier that morning, and that if I really wanted to find the band, I should find the director. He gave me the director’s address, and I embarked on an hour-long manhunt along the streets of Santiago looking for this person.

By the time I found the director’s place, I had been discovered by two “jineteros” (or Cuban escorts who latch onto tourists hoping to serve as longer term companions). When I finally spoke face-to-face with the director, informing him that I was a writer hoping to write about their band, he looked at the men on both sides of me and pretty much scoffed, told me they wouldn’t be playing until Wednesday night (the day I was leaving for Baracoa), and shut the door in my face. My conclusion: my request got me nowhere because I was surrounded by Cubans requesting my attention. I kindly told the “jineteros” that I preferred to walk alone, and they promptly let me go.

Salsa and Son
Andreas and I enjoyed two evenings out in Santiago listening to Santiago’s unique salsa music. On our first night, we went to the Casa de las Tradiciones, a smaller, more authentic music house in the quaint residential neighborhood of Barrio Tivoli. Here, we listened to an 8-piece salsa band as we sipped on mojitos and danced to slow son-bolero music.

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The next evening, we made our way to the more touristy Casa de la Trova, just a block from Parque Cespedes on Calle Heredia. The dance floor was twice as big here; the live music twice as loud; and the drinks twice as expensive.

The following morning, I would be heading to Baracoa along a scenic and winding mountainous road, so I retired at an early hour and readied for my final destination.

For a complete listing of my Cuba Libre posts, please click HERE or skip straight to the good stuff —

Cuba Libre: Trinidad

by Brenda Yun on

From Havana to Trinidad
The 8 hour bus ride to Trinidad was pretty uneventful, as the road is pretty flat and straight. We passed a lot of farm land and occasionally parts of the southern coast. There were just two notable sites along the way: Playa Giron (a.k.a. the Bay of Pigs), which Castro and Kennedy made famous in 1961, and Cienfuegos, where tourists can enjoy a little of the beach and a bit of the outdoors. I had initially planned on stopping through Cienfuegos after Trinidad, but my plans quickly changed after the events that night.

My first casa particular
I arrived in Trinidad at 2:30 as planned and was eager to experience my first casa particular. Peter and Frank were staying at a casa near the Plaza Mayor, and there should have been someone waiting for me at the terminal, but I instead found my way to the casa on my own by foot. Margarita and her husband Roberto greeted me warmly and showed me my lovely room set in a courtyard. The room was spacious with its own bathroom with a hot water shower. There was a kitchen just for guests that was separate from the kitchen for the family. The resident dog (a part German shepherd) served as our guard at night. This being my first taste of a casa particular, I must say I was spoiled. Not all casas resemble mine, nor do they have such nice, accommodating and helpful hosts. Casas particulares can only (by law) host two separate guests in two rooms. The families that host them pay a steep tax, but get paid in convertibles rather than the local national currency (which is 20 times less expensive).
The Plaza Mayor
Peter and Frank were out and about, exploring the steam train that took them to the Valle de los Ingenios, an hour east of Trinidad. I left them a note and took off toward the old part of the city, which is situated around Plaza Mayor. Trinidad as a colonial city is pretty cute, with cobblestone streets and colorful homes. It reminded me of a more colorful version on Barichara, a small town in Colombia. Aside from the church and some mildly informative museums and towers with nice vistas of the city and its surroundings, there’s not much to speak of in terms of things to do (other than shopping).

Almost immediately I spotted Peter’s recognizable backpack and we were promptly reunited at the Museo de la Lucha Contra Banditos. I accompanied the two of them as they did some last minute souvenir and gift shopping in town. Frank bought some a really cool fish carved from a bull’s horn, and Peter bought a cool Afro-Cuban mask made out of wood.

Lobster dinner in an unofficial (illegal) paladar
We returned to the casa and readied for dinner at an unofficial paladar that they had made a reservation at for our last dinner together. By the time we made it to the paladar, Frank and I were pretty buzzed, as I had brought with me what I had left of our stash of Havana Club rum from Habana. We each ordered the lobster dinner and enjoyed our unofficial paladar meal tremendously.

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Live music
After dinner we went to the open stage by the Plaza Mayor to listen to live music. After one kind of dreary set, Frank discovered the official Casa de la Musica, which was situated just above where we were sitting. We sat down at a table and watched as a band set up for their concert. When they finished with the sound check I overheard that they wouldn’t begin playing until midnight, but confirmed with one of the band members (the cutest one, mind you) to make sure of their start time. He and I started talking, and I asked him as many questions I could think of to keep him conversing. His band had traveled from Santiago to Trinidad just for this concert, and would be leaving the next morning (Saturday) at 9:30. The band’s name is “Suena Cubano” and they’ve actually played abroad in Mexico (all over the country for two months) and Italy (Milan for a few weeks). I was excited to hear them play, but we returned to the open stage for an hour, where an Afro-Cuban band and dance team played to pass the time. Meanwhile, Peter, Frank, and I drank several “canchanchara’s,” a local drink that is made of lime, vodka, and honey – quite tasty!

Midnight was almost upon us and we returned to the casa, where I talked some more with the band member. I learned his name was Odernis and he has been playing with Suena Cubano for six of its eight years of existence. He plays the guiro, which is a percussive instrument made of a dried gourd. There are 12 members in the band, and they play mainly salsa and son music. He told me his band traveled a great deal around the country and hoped to travel abroad even more. (I told him that, as a travel writer, I would try my best to promote him and his band). He said that only a few Cubans are allowed to travel – mainly just doctors, business professionals, artists, and musicians. The host country must sponsor their visit, pay for their travel expenses, along with their accommodations and food, and explain the request.

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Suena Cubano singing “Cuidado, Cuidado”

The music started soon after, and the band was stellar. It turns out Odernis plays the guiro and also raps for certain numbers. I must say I was immediately smitten by him, as he was not only an attractive Afro-Cuban that could dance, but he honestly looks like a smaller version of Kobe Bryant! (Even Frank and Peter agreed that if they were women they would dig him!). The band played several different numbers – most fast, some slow, but almost all of them were danceable. The locals outnumbered the tourists here about 4:1.

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Odernis (a.k.a. Mini Kobe Bryant) rapping a modern salsa tune

The cave disco
When 1:30 rolled around (and the band was still going strong), Peter and Frank wanted to make sure we got to experience one more thing: a cave disco on top of the hill past the ruins. While most discos resemble caves, I’ve actually never heard of one that is housed in an actual cave! We snuck out of the concert (and in my mind I hoped we would return in time to say goodbye to Odernis), and made our way to the cave disco.

Had I been by myself, there is no question that I would neither have found nor wanted to find the cave disco. The place sits on top of the hill and to get there you have to walk 10 minutes in the dark and uphill. It’s a pretty scary sight as you make your way there because the abandoned ruin glows up top like a haunted house. We made our way to the top with no problem and were surprised to find several other locals and tourists enjoying the club scene inside. The entire club is inside the mountain – even the bathrooms are tucked into smaller caves inside. The dance floor is sizeable, and it has an enormous ceiling. There were two bars – one on the dance floor level and another near the entrance, and three levels (a patio, a seating area, and the bar/dance floor).

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Frank singing to Bob Marley in the cave disco

Needless to say, we had a blast. The music was a mixture of Latin and American club tunes, and the locals outnumbered the tourist here 3:1. I even snapped a shot of Frank and a gay Cuban clubber! I had read that gay/homosexuals were sometimes imprisoned, but was pleased to discover liberal Cubans enjoying the Trinidad nightlife.

Change of plans
We were sufficiently tired by 2:30, and made our way back to the Casa de la Musica to see if he band was still playing. To my dismay, the band had not only finished their set, but already packed up their gear and left! I think it was at that point that I reformed my itin
erary to try to find Suena Cubano and Odernis again. Instead of visiting Cienfuegos, Santa Clara, and Matanzas, I would head to Santiago de Cuba and Baracoa.

For a complete listing of my Cuba Libre posts, please click HERE or skip straight to the good stuff —

National Poetry Month: Emily Dickinson’s Grave and house museum

by Jamie Rhein on

Cemeteries are fine destinations for gathering poetry fodder. I’m fond of cemeteries myself. To me, they are peaceful places where one can search for the connections between the people who are buried there and our own lives.

No one wrote poetry about death as well as Emily Dickinson. For National Poetry Month, here’s a nod to Dickinson with information about the house where she lived, a tour of of her grave in West Cemetery in Amherst, Massachusetts and one of her poems.

Dickinson was born and lived her entire life in Amherst, where she wrote more than 1,700 poems and lived as a recluse with a few exceptions.

Her house is now a museum, but check the hours as they are seasonal. There are actually two houses that make up the Emily Dickinson Museum. She lived at The Homestead and her brother Austin lived next door at the Evergreens with his wife and children.

The tour of the cemetery and the poem are after the jump. The tour gives you the feeling as if you are following the narrator around the grounds, and the poem alludes to how Dickinson might feel about where she is buried.

Ample Make This Bed

Ample make this bed.
Make this bed with awe;
In it wait till judgment break
Excellent and fair.

Be its mattress straight,
Be its pillow round;
Let no sunrise’ yellow noise
Interrupt this ground.

— Emily Dickinson

Even though I’ve never been to this particular graveyard, after seeing this video, I have a sense of what it might be like. I love the interactions between the person behind the camera and the person in front. The details about the grass around Dickinson’s grave compared to the rest of the cemetery offers insider info, something a person might not notice otherwise.

Susan Boyle: The Global Ambassador of Good Will

by Jamie Rhein on

If there ever was a Global Ambassador of Good Will, Susan Boyle, the woman who has wowed the world from her “Britain’s Got Talent” performance is it.

Ever since I saw the video, I’ve been enamored. First, there’s the song. Who hasn’t dreamed a dream of days gone by? The first time I saw “Les Miserables” I was living in Singapore. That musical seemed to seep into my pores. Hearing Susan Boyle sing reminded me of my first impressions, but more importantly, about what I think most world travelers know.

The world is filled with astounding people who surprise you when you have time to absorb the nuances of their lives. It might be the shopkeeper who puts fruit on a scale with a certain hand movement and a smile–or the way a woman sweeps a sidewalk in the early morning. It could be the way a group of school kids throw their arms around each other and tilt their heads back in laughter when they ask you your name. It could be that woman who could be age 40 to 80 who scoots over to make room for you to sit down on a bench. It’s hard to tell how old she is because her days are spent out in fields in the sun and wind. There’s something about the way she sits and how kind she behaves that is alluring.

Those people that attract us to them might be wearing threadbare clothes, have a tooth or two missing, and not have a decent pair of shoes, if any, but there is an essence about them that travel with us long after our taxi or bus has pulled away. When we go through our photos, we look for them–, and if we didn’t have our camera, wish that we had just in case the good feeling could be absorbed into a photograph so that we would have a prop to help us recall it at will.

Watching an inteview with Susan Boyle is a peek into a normal person’s life–the woman who might live in the house down the block or in the apartment on the third floor. She’s the one with the cat whose life seems to move through days like clockwork. If you stop by, she’ll invite you in for tea and you’ll feel comfortable and sane.

When we get busy about our days with billboards and TV commericals and the marketing of celebrity sameness, and stories about just what’s wrong, we can forget about what’s right. That a person like Susan Boyle can walk out on a stage, belt out a song with a triumphant lift of her arm during the high notes, and remind us just how great we can be. In today’s word, it’s also astounding that such a message can reach millions around the globe almost as soon as the magic begins. What better Global Ambassador of Goodwill is there?

Here’s a video I found with various shots of Susan Boyle in her world

And another one of her singing “Cry Me a River” that was published on a fundraising CD. Her performance wasn’t a fluke.