Travel search to become personal, focused, nosy

by Chris Owen on

Travel search engines come in a variety of sizes, shapes and brands all aiming to become our first choice when planning a trip. The ways in which we search for travel options today are very different from those we used only a few years ago, and likely, the ones we will use in the future. A new study, tapping the wants of the most connected travelers, says new technologies may create changes for our future travel planning methods.

“Today, we stand at the forefront of a technological evolution in travel that we refer to as Online Travel 3.0 which recognizes the power shift from suppliers to retailers and to end consumers,” says Stephane Durand, Director, Online & Leisure at Amadeus, a major provider of advanced technology solutions for the global travel and tourism industry.

An Amadeus-commissioned, global study identified the online shopping behavior and future motivations of trend-setting travelers, indicating younger, savvy consumers are mastering travel information more. While not representative of the mainstream consumer, they have the most sophisticated shopping needs and represent the early adopters whose current behaviors and preferences are leading indicators of consumer behavior in the future.

What do we want and are likely to see in the future?

Truly private sales:
Look for travel sellers to micro-target promotions to specific consumers offering products that are actually relevant for the buyer.

Cumulative intelligence:
Learning from our online behavior over time, programs will aggregate common patterns while micro-segmentation will help companies analyze behavior and deliver increasingly intelligent results.

Smart systems and virtual private assistants:
Devices will become smart and interconnected, while storing and analyzing consumer behavior information. The program will recognize and process inputs from sites visited and will act as an assistant on the consumer’s behalf.

The study, Empowering Inspiration was based on surveying the behavior of 4,638 travelers in the U.S., U.K., Germany, India, Russia and Brazil.




Flickr photo by Danard Vincente

Rio Carnival 2012: Backstage at the Sambadrome parades

by Jessica Marati on

“Follow the feathers” was my strategy for finding the Sambadrome stadium in Brazil this past Sunday, the first evening of Rio Carnival‘s famed samba parades. The metro exit was packed with crowds moving in all different directions, so I had little choice but to follow the handful of people wearing large, extravagant costumes in front of me. They were obviously going where I needed to go.

The strategy worked out, because my costumed friends didn’t just lead me to the parade venue — they headed straight for the backstage staging area where hundreds of dancers and participants were being outfitted for the main event. As the costumed gentry walked through the security gates, I concealed myself in their feathers and followed along. Backstage access, secured.

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The highlight of Rio de Janeiro‘s Carnival festivities, the Sambadrome parades are all-night marathon spectacles of samba school processions that take place over the Sunday and Monday of Carnival. The parades start at 8 p.m. and last until well past dawn, with about seven schools putting on elaborate shows of about an hour each.

Rio’s samba schools spend all year preparing for the parades, constructing huge floats, designing extravagant costumes, and of course, choreographing and practicing complex samba numbers. Each samba school chooses a theme and a story, usually related to some aspect of Brazilian culture. This year, for the first time, booklets were distributed to all guests that laid out each act of the parade, highlighted special celebrities, and listed the lyrics to each samba school’s signature marchinhas, or Carnival songs.


The work pays off. Thousands of people, Brazilians and tourists alike, pay up to $1500 for a chance to view the parades, and the results are followed as closely as the American Super Bowl. Schools are judged by ten categories, including theme, samba song, percussion band, harmony, flow and spirit, floats and props, costumes, vanguard group, flag carrying couple, and overall impression. This year, Unidas de Tijuca took the top prize, with a theme centered around folk singer Luiz Gonzaga and the culture of Brazil’s northeast region.

And the parades themselves? Breathtaking. The floats were massive, with mechanized figures and fountains. The costumes were gorgeous, and with the binoculars I borrowed from my neighbor, I could see the intricacies of the sequins and beading. The dancing was tremendous, and the 3,000 to 5,000 paraders exuded an energy that infected the entire stadium. Everyone was on their feet.

What words and photos can’t describe, hopefully this video can. Or, you could just start planning for next year.

Check out Gadling’s full range of Rio Carnival 2012 coverage here.

Rio Carnival 2012: Best street foods for partying all day (and night)

by Jessica Marati on

It’s impossible to survive consecutive days of Carnival blocos, parties, and parades without adding hits of nutrition to your daily beer diet. For this, Rio de Janeiro’s street food vendors have you covered.

Street food can be found everywhere in Rio de Janeiro, particularly during big events like Carnival and New Year’s. Mobile carts and stands offer cheap, tasty Brazilian eats — vital for travelers struggling to stay on a budget in a city where a side order of restaurant french fries can cost upwards of 25 reais (US$14). Though much of the fare isn’t healthy by a long shot, there are specialties that will fill you up without throwing you into a food coma that will render you incapable anything beyond a nap on Ipanema Beach. Here’s what’s kept me going all week.

Espetinhos
Brazil’s version of shish kabob, espetinhos are tasty morsels of barbequed meat on a stick. The most common are sausage and chicken, and many Brazilians add ketchup or hot sauce and throw some farinha de mandioca, a type of crunchy flour, on top.

Milho verde
After a few days at Carnival, you may start experiencing an intense craving for salad, greens, or any food that isn’t deep fried and over salted. Get your vegetable fix with boiled corn-on-the-cob, served with butter.

Quiejo coalho
For a shot of dairy, try quiejo coalho, a type of salty Brazilian cheese that is served grilled on a stick. Beware addiction.


Tapioca
If you’ve never tried fried tapioca, you’re in for a treat. Vendors cook the tapioca powder in a pan until it turns a pancake-like consistency, then they add a sweet or savory filling, like chocolate or dried meat. The Brazilian guys ahead of me recommended a traditional combination of coconut, sweet cheese, and condensed milk. Delicious.

Caipirinhas
Okay, so it’s not actually a food. And check out all that sugar! But ask your vendor to cut back on the white stuff and add extra lime, and you have a refreshing beverage that will keep you dancing in the streets late into the night. And that’s what you’re looking for, right?

Check out Gadling’s full range of Rio Carnival 2012 coverage here.

Video of the Day: Adorable little girls dancing samba at Rio Carnival

by Jessica Marati on

The scene outside the Sambodrome stadium on the first night of Rio Carnival‘s famed samba school parades was madness. Hordes of people moved in all directions while scalpers hawked tickets, street vendors fried food, and costumed paraders maneuvered in huge feathered costumes. As far as Fat Tuesday celebrations go, this was tops.

In the middle of the chaos, these two talented little girls attracted a crowd with their quick samba moves, coy winks, and adorable smiles. What showboats! If Rio’s samba schools are recruiting for future parades, they need look no further. These girls provided as much entertainment as the show inside the stadium.

Check out Gadling’s full range of Rio Carnival 2012 coverage here.

Rio Carnival 2012: Costume shopping and impromptu samba dancing

by Jessica Marati on

During Carnival, the streets of the Saara market in Old Downtown Rio de Janeiro are flooded with local cariocas shopping for wacky beer hats, neon-colored wigs, cheap plastic accessories, and the ubiquitous noise horns, which echo periodically (and loudly) in the air. If you’re in the market for last-minute costumes for Carnival’s parties and parades, Saara is undoubtedly the place to be.

Yesterday, on the Friday of Brazilian Carnival, the energy and excitement in Saara was palpable. Lively music blared from boom boxes, beer hawkers catered to long lines of customers, and on nearly every corner, children played in confetti while adults danced the samba. Check out the gallery below for a taste of the action.

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Check out Gadling’s full range of Rio Carnival 2012 coverage here.